The entire Internet is full of articles on how to choose jeans. It’s just that the advice in them is just made up (may the copywriters forgive us) and is in no way applicable in practice. But nevertheless, the question of how to choose jeans that fit perfectly and are worn for a long time remains just as relevant. In this article the designer denim clothes will give 5 practical tips that will really help you choose good jeans. So, let's begin.
1. Place of purchase
The first answer to the question “how to choose jeans” will be advice “where to choose jeans.” I will say right away that I do not recommend buying jeans at the market. First of all, quality. As practice shows, the quality of market jeans is zero. And if earlier the purchase of an item on the market could be argued for its low cost, compared to good store, then today there are practically no differences in price between the market and the mass market.
If you have already given yourself the mindset of “buying the perfect jeans no matter what” and you have the funds for this, then go to your loved one’s branded store (which specializes in denim clothing) or, as an option, a multi-brand boutique with a good reputation for quality. If you want to save money, then sales and seasonal or holiday discounts -is all you need. On days like these you can buy good branded jeans at an affordable price. But in this case, you may risk not finding your size, because there are quite a few people who want to get into the sale.
But even if you visited all the stores and didn’t find anything suitable, then in this case you can have your jeans sewn individually in an atelier that specializes in denim clothing or from 
2. Fabric
(denim) is one of the key indicators you need to pay attention to when choosing your pair of jeans. As you know, denim fabric was dyed natural dye indigo, which was obtained from the indigofera plant. But today, many manufacturers, in order to reduce the cost of the process, use chemical non-natural dyes for fabrics. As a result, after wearing jeans made of this fabric for a day, you will be “pleasantly” surprised - your legs will be of blue color. Not a very good prospect, therefore, when choosing jeans, carefully inspect the denim while still in the store, rub it thoroughly with your fingers or, if possible, with a damp cotton sponge (if you suddenly have it at hand in the store :)). If your fingers or sponge turn blue - Great chance that your jeans will stain anything and everything.
It is important to pay attention to the quality of the fabric. Denim made from good raw materials will feel elastic to the touch, and you can feel the texture of the fibers. Advice for men: Try to choose jeans made from high- or medium-weight fabric with little or no elastane (stretch fibers). These jeans will last you longer. Advice for women: Girls in most cases are forced to choose jeans with elastane - they fit better and hug the figure, and they are also more pleasant to wear during the day. But pay attention to the fact that the fabric is not too thin, then it will not wear out and fray so quickly.
3. Jeans style for your figure.
No matter how expensive jeans are, even from the most the best fabric on the ground (according to the sales assistant), if they don't sit on you, it's a failure. That’s why, before you go shopping, you need to “get to know yourself,” namely, understand what your body type is and what style of jeans is suitable for you. If you are a rosy-cheeked plump woman with voluminous hips, then skinny jeans are unlikely to be your option. And in order not to Google for a long time, you can read our articles about jeans, which describe in detail all the nuances of this difficult issue.
4. Accessories
Lightning. Be sure to pay attention that the zipper is from the world leader in the production of denim accessories - YKK. This should be written on the puller (tongue) of the slider. It should be easy to unfasten and fasten. The important thing is that when you push the zipper puller down, it should snap into place. This means that a lock is installed in the zipper, which will prevent the zipper from diverging.
Jeans button should be made of good dense metal. If you're not too lazy, you can lightly tap the button with your fingernail or a coin. If you hear the empty sound of a thin tin, then it is a low quality button. If there is no echo and it feels like you are knocking on dense metal, then the button is of high quality.
Rivets must be good quality, preferably copper. But lately these have been installed on jeans less and less often. Therefore, review each rivet as much as possible. Please note that if they are painted, then during the washing process this paint will peel off. Give preference to regular metal rivets with a minimal amount of paint or spraying.
Label (patch). Nowadays, each manufacturer makes labels of very different quality. A leather label is considered more classic. It has the most attractive, aesthetic appearance, but you need to pay attention so that it does not fade during the washing process. It is important to remember that the label is from genuine leather After several washes it will harden and become slightly deformed.
5. Seams
Despite the fact that, according to the classics of the genre, when assembling jeans, the use of a chain stitch predominates, I have also come across options for assembling using a lockstitch. What did those jeans have to do with it? different classes and different prices, so it was not possible to derive any pattern.
But still, “lock seams” are considered more durable. They should be applied to the yoke of the jeans, the seat seam and the crotch seam. If these seams are done with a chain stitch it will be an added benefit and will give the seams some elasticity.
Bottom hem seam. It can be made using either a chain stitch or a lockstitch stitch. If the jeans are very tight and have elastane, then it is better if it is chain. This will prevent you from tearing the stitching when putting on your jeans. 
Here, in fact, are all the most significant points that need to be studied when choosing jeans. It’s better to buy one quality item that will last for a long time than to spend money on cheap, low-quality jeans every three months.
In the 19th century, when steamships began to replace the sailing fleet, the need for canvas sharply disappeared. The warehouses were filled with thick fabric. As always happens in cases of ingenious inventions, a poor Bavarian emigrant, the son of a tailor, Loeb (Levi) Strauss crossed the Atlantic Ocean in the hope of new life and reached the opposite shore of America - the city of San Francisco. While still on the voyage, he sold all the fabrics he was carrying with him, and only canvas remained. Upon arrival at the place, Levi Strauss (as they began to call him in the American manner) heard the story of a tipsy gold miner that “you can spend the night in the open air in good-quality pants,” and he sewed the world’s first jeans from canvas. The name was taken from the name of dense fabric, which was brought from the Italian city of Genoa (Genova) and was called “gene” in Italian. Again, in the American manner, they began to call her “jean”. This is how trousers appeared, originally intended for prospectors during the Gold Rush, and which later became iconic throughout the world.
Levi Strauss built the first, most powerful and famous denim empire, whose name is Levi’s. The tensile quality was tested by two powerful horses, which is reflected on the company’s proprietary label.
Later, many years after 1853, when the Levis jeans empire was founded, other brands appeared - Wrangler, Lee. America has once again become a trendsetter. Denim.
Major jeans manufacturers
There are 5 known whales in the denim fashion market that produce high-quality items:
United States (brands such as Levi’s, Wrangler, Lee, Guess and many others);
Türkiye (Colin’s, Mavi Jeans);
Germany (Mustang);
Italy (Diesel, Armani Jeans and other designer brands);
Japan (Evisu).
Classic, time-tested jeans brands
1) Returning to Levi Strauss, it is worth mentioning that initially jeans trousers were made as comfortable and functional clothing for workers, primarily gold miners. The trousers were thick, durable, and could be washed, unlike leather ones. Pockets were for carrying watches, money and a knife. However, the guys put both small tools and mined nuggets there. The pockets could not withstand such a load and tore. Interest in jeans began to decline. Then Russian emigrant Jacob (Jacob) Davis appears on the scene. He came up with the idea of putting additional rivets at the seam joints. The pockets have become stronger.
True, later the rivets on the back pockets had to be abandoned due to the fact that they scratched the saddle and furniture, and on the front they were heated by the flame of the fire and burned the skin.
So, the Levi Strauss&Co brand (aka Levi’s) and their most classic model of all time - Levi’s 501 Original.
Sewing from blue or dark blue denim ( denim after the name of the French city of Nîmes, where he comes from), the fly is only bolted and there is a mandatory red seam on the outside of the trousers.
The model is unbearable and indestructible, it fades very little in the sun and only after several years of wear, and does not shrink after washing.
The content of the articleThe ingenious invention of jeans was facilitated by chance. In the nineteenth century, sailing ships began to be replaced by steamships, so the need for canvas disappeared. Warehouses were filled with this dense fabric. And then a poor Bavarian emigrant, who was the son of a tailor, crossed the ocean in the hope of a new better life and ended up in San Francisco. Levi Strauss, and this is him we are talking about, during the voyage he sold all the fabrics that he was carrying with him, he only had canvas left. In America, Levi Strauss, as he was called there, created the first canvas gins for gold miners. The name of these trousers was given from the name of this dense fabric supplied from Genoa, which in Italian were called “gene”. In the American style, they began to be called “jean” and initially they were the work clothes of miners, and only then jeans became iconic clothing all over the world.
Levi Strauss created the most famous and powerful denim empire, which he called Levi's. The quality of the fabric was tested here by two strong horses, which is reflected on the label of this company.
Only many years later, namely after 1853, other denim brands began to appear.
Major jeans manufacturers
In the denim market, the most famous are five countries that produce high-quality models.
USA. Brands such as Levi’s, Lee, Wrangler, Guess and others are known here.
Germany. Here the championship belongs to the Mustang company.
Türkiye, where the following brands are popular: Mavi Jeans and Colin’s.
Japan, represented by the Evisu brand.
Italy, where jeans are made by Diesel, Armani Jeans and other designers.
Levi's
Initially, jeans of this brand were work clothes, primarily for gold miners. These trousers were durable and thick, and, unlike leather ones, they could be washed. Jeans pockets were designed to carry watches, money and a knife. But some workers also carried small tools and nuggets in them. Such a load caused pockets to burst, so interest in jeans began to decline. And then the Russian emigrant Jacob or Jacob Davis entered the arena, who proposed putting additional rivets at the joints of the seams to make the pockets stronger.
Later, however, they were forced to abandon the rivets, since the rivets on the back pockets scratched the furniture and the saddle, and on the front ones they were heated by the fire and burned the body.
Thus, the Levi Strauss&Co or Levi’s brand invented its classic jeans model - Levi’s 501 Original. It was made from dark blue or light blue denim. The name of the fabric came from the French city of Nîmes, from which it was brought.
The fly in this model was exclusively bolted, and there was a mandatory red seam on the outside of the jeans.
This model does not wear out and does not lose its relevance, does not shrink after washing, and in the sun it can fade only a little, and only after several years of use.
Wrangler
This competing company was created in 1904, it took into account all the nuances and specialized in creating clothing for rodeos and cowboys. Jeans from this brand were sewn in a special cowboy cut way, which prevented them from shrinking after washing.
There are no rivets on the back pockets on jeans of this brand.
The company's classic jeans model is called the Arizona Stonewash, which has a zipper closure, a tapered waistband and a reinforced crotch.
Jeans from this brand are considered sporty and have the boldest colors: from dark purple to coffee color.
This brand was created by Lee Cooper in 1911. Gradually, this company became the second largest jeans company in America. Their operating principle is “4F”: Fit – Fabric – Finish – Features.
This brand is distinguished by its use of dark denim, studs, richly trimmed pockets and wave stitching on the back pocket.
The classic and most popular model of this brand is the Lee 101 model.
Colin's
This Turkish company was founded in 1983 in Istanbul. In the nineties, they conquered the Russian market, filled with fake Levis and Wranglers. The Turks very quickly filled the resulting niche with original and high-quality jeans. In their models they did not copy famous American brands, but created original models.
Their main features: versatility, youthful colors and style, as well as use small quantity accessories.
The classic jeans of this brand are Colin’s Monica 792.
This is also a Turkish company whose name translates to "blue". It was founded in 1991, but has managed to fall in love with fashionistas all over the world for its classic models, as well as conservative decor. Many people loved these jeans Hollywood stars and popular musicians.
It was not by chance that this name of the Japanese god of wealth and luck was chosen for the name of the Japanese denim brand, which conquered the European market in the nineties. Hidehiko Yamane's love for vintage led him to create a collection of vintage jeans. This comfortable and practical clothing High Quality was created with meticulous attention to detail on equipment that had been out of service for forty years. Jeans from this brand have also become popular because it sources materials from the same place as Levi’s.
Mustang
This brand was the first in Europe to create a model of jeans for women in 1853, and in 1955 it released corduroy jeans. This brand also invented stretch jeans.
Jeans from this European brand are more suitable for European body types, which is why they are so popular.
In 1978, during the global oil crisis, Renzo Ross founded this brand, which, thanks to the right marketing move aimed at toughness, rebellion and freedom, gained popularity among young people.
Diesel jeans are distinguished by a loose fit, a large number of pockets, rivets, as well as the effect of wear and tear on light and dark denim.
Anna Turetskaya
Reading time: 19 minutes
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“No clothes are more comfortable than jeans” - the vast majority of respondents agreed with this statement in a survey conducted by a leading company Synovate. Both young 20-year-old girls, middle-aged women and even older ladies show their love for jeans! You can easily wear jeans to a disco, to an exam, or to nature - they are appropriate everywhere!
The content of the article:
Levi's jeans - best models, descriptions, reviews
These jeans undoubtedly occupy a leading position among all brands of this type of clothing. Despite the fact that this is an American brand, Americans spend the least amount of money on buying jeans, while Russians spend the most.
The beginning of the brand's history dates back to 1853 year and she has an inextricable connection with a resident of Bavaria Levi Strauss. It was this man who first began to sew denim trousers, which became known as jeans. The concepts of “jeans” and “Levi’s” have long become synonymous. Many people say not “I’ll go buy jeans”, but “I’ll go buy Levi’s”!
Levi's jeans
are characterized by high strength. Their main feature is even connected with this - tests horses
. The labels on all Levi's pants are not just beautiful picture. Let's remember that it depicts two horses trying to rip a pair of jeans. But Mister Levy really arranged similar tests, when the horses aimed at different sides, jeans were tied and they withstood not weak, and even double horsepower! All this thanks to the invention of Levi double stitching and twill weaving
. He also came up with pockets decorated with metal rivets, but these were not decorations. Ostrich sewed his first jeans and pants for prospectors - these were the people who mined gold in those days. They needed pants that were especially strong and light enough to hold up against gold bars and sand, with pockets.
