PVH Corporation is one of the world's largest clothing companies and has been on the market for more than 130 years. She owns such worldwide famous brands, like Tommy Hilfiger and Calvin Klein.
Office career
The Russian representative office of PVH is located in the center of Moscow, within walking distance from the metro. In Russia, the company is developing its own retail network of Calvin Klein and Tommy Hilfiger stores, and also has a wide franchise network throughout the country, representing brands in more than 100 retail outlets throughout Russia and the CIS countries.
PVH employs more than 30 thousand employees worldwide, representing more than 40 nationalities speaking 20 languages. PVH's headquarters are located in the very center of Amsterdam, a stone's throw from the city center. The head office provides support to all countries in various functions from finance and new store design to store management and marketing campaign development. Our company represents dynamic and strong brands, and we are interested in attracting qualified, talented and energetic professionals who are ready to develop both professionally and personally.
We have more than
30 000
employees
Worldwide
Career in retail
Our stores employ young and ambitious employees focused on career growth and development in the Fashion industry. By becoming part of the Tommy Hilfiger and Calvin Klein family, you have the unique opportunity to feel like experts in the world of fashion and take part in various events. We are very proud of our team of professionals and contribute to their career development within the company! Do you want to become part of a friendly team of professionals and be at the center of fashion trends, receiving all the opportunities for professional growth and development?
Tommy Hilfiger Group is one of the most famous American designer clothing companies. The Tommy Hilfiger brand has become synonymous with elegance and classic American fashion style, characterized by elegant designs with a twist.
Today there are more than 1,400 Tommy Hilfiger stores in more than 90 countries.
The Tommy Hilfiger team is a friendly, young and ambitious team of professionals who are truly passionate about their work.
Meleshina Tatyana
I found myself in a company PVH accidentally by sending your resume to the position of Customer Service coordinator.
My previous experience in logistics was not related to the fashion field, but I was interested in getting into this field, like any girl interested in fashion and style. I thought that by working for a fashion brand, I would at least become more fashion aware and look more stylish.
I think it's great to work for a company that has your best interests at heart. Every season our company hosts interesting promotions, collaborations with celebrities, trainings and media days, which help me feel the brand and get to know it better.
Thanks to this, I feel like I am part of a large international company. In the process of work, what inspires me most is cross-functional interaction; I really like communicating with different departments, including at the headquarters in Amsterdam and in the Moscow office, building processes and coordinating them. I also really like the trainings organized in the office. I feel very comfortable working in this team, thanks to the democratic leadership style and a wonderful team of like-minded people.
Georg Feist
We are one of the largest apparel companies in the world with sales of over $9 billion. PVH– more than 30,000 like-minded people working in 40 countries and speaking 20 languages. We own such legendary brands as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo, Warner's And Olga. We value positive working conditions that stimulate growth, success and creativity. We are looking for talented people who share our values and will help strengthen our position as a global leader in the apparel industry. We are an international company that emphasizes the international development of our talents.
Personally, I joined PVH 6 years ago and currently I head the Russia+ region, which consists of 10 countries. As the most dynamic player in the apparel industry, PVH has provided me with great career opportunities.
It is a great pleasure to work for a company that adapts to industry changes and embraces the entrepreneurial spirit.
When I come to work every day, I am proud to be part of a strong global team.
All our offices reflect the entrepreneurial spirit PVH and make you feel like part of a big family PVH.
This spirit PVH is immediately felt in our Moscow office. It is an honor to lead such a large and diverse market that is recognized by the European division PVH one of the key growth markets. Our main asset in Moscow, and in the world as a whole, is our employees.
We are therefore committed to continuing to invest and develop talent to realize our potential in the Russia region.
Nikita Semenov
I found myself in company PVH while still a 2nd year student at the university.
At that moment, I did not plan to look for a job for a long period and accidentally got a vacancy as a sales assistant in our first own store - TH Outlet Belaya Dacha. After that, I worked at the flagship store on Kuznetsky Most, and also completed a seasonal internship in the Sales department, after which I was hired as a permanent intern in our office.
Even at the very beginning of my career in PVH I realized that I want to develop together with the company, because... I'm interested in fashion, I like brands and, of course, I like the atmosphere inside the company! The company gave me a great experience, the likes of which I probably would not have gotten anywhere else.
What inspires me most about my job is the opportunity to develop in different directions and understand processes that were previously a mystery to me when I worked in a store. Also, of course, constant communication with various departments, as well as colleagues from Amsterdam and Dusseldorf, provides such knowledge and experience, after “absorbing” which you just want to move forward and not stop!
Elena Aimanova
I came to work at Tommy 5 years ago as a sales cashier. For me, work in TN- this is confidence in tomorrow, stability. I am inspired by new collections that have their own flavor, as well as promotions that are held specifically for our customers, and we should not forget about the programs that are held for my colleagues within the team and across the network in general. This is a definite incentive to work.
Great joy comes from live communication with people, the understanding that you are needed and useful. It’s always interesting to select certain looks, to put together a cohesive and harmonious image.
Daria Dmitrieva
I work in PVH more than 5 years - joined the company by applying for the vacancy of Logistics Coordinator. I immediately realized that I wanted to develop here - in an international company that is a leader in the Fashion Industry.
For 1.5 years I was responsible for all local logistics of my own retail, while simultaneously monitoring the work of other departments.
I realized that I would like to develop in Retail, namely to be part of the Store Development team. So I began to help with the opening of new stores and reconstruction of existing ones. This is a very difficult but interesting task.
My favorite part in this field is seeing the results of my work. It really motivates me to come to the opening and see the fruits of my labors.
In February 2018, I received a promotion and am now a Senior Project Coordinator. It’s so great to work with colleagues from the Moscow and Amsterdam offices and feel like part of a big family. Egor Shelomentsev Work in
CK- this is, first of all, a close-knit team that daily creates the face of the brand and constantly improves the style. Happy faces of customers, their satisfied needs and interest in the brand motivate to develop, grow higher, and create a unique image of the company. Clear organization of all processes related to the presentation of collections, constant interaction with staff, communication on the same wavelength and, as a result, a successful result - this is what inspires and helps to prosper in your business.
He was the second of nine children born to a nurse and a watchmaker. Yes, he did poorly at school, and yes, many considered him an unlucky child with no future. Perhaps the reason for such opinions was an illness that in many ways prevented Tommy from developing and progressing - so banal today, but almost a sentence then - dyslexia (impaired ability to read and write).
However, despite all the accompanying problems, this boy from the suburbs of New York was not destined to disappear into obscurity. Since childhood, he cherished the dream of breaking out of his cage and running away to a place where he could forget about childhood problems and failures. To run away and not return - his goal was to find a different, exciting, rich and successful life, which was then lived by his idols The Rolling Stones, David Bowie and The Doors.
And it was only later that he would enthusiastically be friends with Andy Warhol, become neighbors with Mick Jagger and a warm companion with Lenny Kravitz. Well, for now, at that moment, he was just a boy with a dream.
He began his fashion career as a high school student in 1969, when he opened a small chain of stores in his city, People's Place, with just $150 in his pocket. There he sold jeans brought from New York, and by the age of 20 he had already successfully gone bankrupt. His goal was to bring the "spirit big city(New York) into the boring life of his small hometown of Elmira. The idea was great, but Tommy wanted to move forward.
Without having time to really understand what had happened, in 1979 he had already moved to the city that attracted him so much. Straight to New York. There he began working for various brands - from Jordache, where he lasted a year, to Calvin Klein, and Perry Ellis, where he was offered the post of creative director. However, he rejected all lucrative offers, because the dream of his own fashion house had been ripening in his head for many years.
Fortunately, after yet another refusal, Hilfiger accidentally catches the eye of an influential businessman and manufacturer of luxury fabrics, Mohan Murjani, who makes the young designer the very same offer that is usually not accepted to refuse. With the financial support of Murjani, in 1985 Tommy presented to the public the first collection created under his own name. It was the epitome of relaxed fashion: lots of buttons, loose shirts and cozy jumpers. This was something that was to develop into a unique brand with its own character in the future. Simply put, it was a success.
A couple of years later, a chain of 10 stores was opened in New York, selling clothes under the Tommy Hilfiger Corporation brand. And after a little more time, the corporation began to expand across North America and Europe, opening more and more flagship locations.
In 1992, Tommy presented his first menswear collection. And just three years later, in 1995, he received the award for “best menswear designer” from the Council of Fashion Designers of America CFDA. In 1998, Hilfiger added to his collection of awards by receiving “Designer of the Year” from New York's Parsons School of Design.
Over the 30 years of the brand’s existence, Hilfiger managed to create what is now popularly called “classic American style.” There is nothing superfluous here: only simplicity and originality of classic, basic things, sensibly refreshed by modern trends.
Tommy Hilfiger style consists of sweaters, jumpers, vests and, of course, knitted cardigans; polo shirts and ties, knee socks and gloves. His style organically combines everything that is both expensive and modest. And the brand’s color scheme, by the way, consists of only three primary colors – red, blue and white.
The success of the brand was also contributed to by Tommy’s celebrity friends, who every now and then tried in every possible way to support the American, who was passionate about fashion. So, in 1994, American rapper Snoop Dogg appeared in clothes from the Tommy Hilfiger brand at one of the music ceremonies, thereby instantly increasing the company’s sales. All sorts of celebrities regularly appear in its promotional videos, from Britney Spears and Carla Bruni to Thierry Henry, Beyoncé, Milla Jovovich and Katie Holmes, and the top models appear on the catwalks every now and then.
It’s no wonder that when Tommy decided to do charity work, he was supported by more than a dozen celebrity friends. In 1995, the Tommy Hilfiger Corporate Foundation was created, which subsequently carried out a huge number of goodwill actions: the foundation participated in the opening of the Martin Luther King Memorial in Washington, donated funds to an organization to combat poverty in Africa, and also created a camp for children low-income families. In addition to this, every year Hilfiger's brand releases limited collections of bags in support of the breast cancer foundation.
Tommy Hilfiger's house sales currently exceed $3 billion, and in October 2016, Random House will release a book of the designer's memoirs, American Dream: My Life in Fashion and Business. Tommy himself admitted that he had finally reached the very point from which successful people They usually look at the path already traveled, sum up the results and give advice to others. It seems everything worked out. Now everyone knows exactly what “T_ H_” means.
Anna Turetskaya
Reading time: 13 minutes
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The American dream, the Tommy Hilfiger brand is a true life destination for many. Few companies have managed to achieve this. An excellent example of this is that This clothing brand is loved by people such as stars and politicians - singers, models, actors, and even the American President and the Prince of Wales. The Tommy Hilfiger company produces clothing in different styles, from casual and business to sports. Shoes take up a significant share. The range is complemented by perfume compositions and all kinds of accessories.
History of creation and brand Tommy Hilfiger
Brand Tommy Hilfiger famous
big a variety of beautiful and comfortable high-quality shoes
. The exceptional quality of this brand’s shoes is ensured by the fact that they are produced focusing on the European consumer.
When creating wardrobe items by Tommy Hilfiger manufacturers Only high-quality and environmentally friendly materials are used natural material , having passed all the necessary checks. All models are manufactured using unique technologies that guarantee comfort and long service life.
From early childhood, Tommy Hilfiger dreamed of becoming a designer , and did not connect his future with any other profession. At a young age he opened a small shop , giving it the name "People's Place". Things were going very well until the financial crisis in 1977 year, as a result of which the store went bankrupt, and the young man went to try his luck in alluring New York.
A young designer in New York started selling sportswear , which lasted for about a year. The case had to be closed. But still Hilfiger was lucky and he was accepted as a designer at the Jordache company ", producing denim clothing.
IN 80's , having established cooperation with Mohan Muryani, the largest textile manufacturer, Tommy headed promising direction Murjani International , a line aimed at the development and production of fashionable denim clothing.
IN 1985 happened in New York debut of the spring-summer collection. It is worth noting the eccentrically conducted advertising campaign. At its center were not the presentation of the elements of the collection, but the personality of the designer himself, who proclaimed his clothes newly-minted “leading brand” . It’s surprising, but the advertising, which happened in such an unusual way, simply elevated the designer to the same pedestal with such large well-known companies as Calvin Klein and Ralph Lauren. Within just a few years, the name Tommy Hilfiger, without much difficulty, turned out to be heard throughout New York .
At the end 1989
In 2009, Mariani was no longer able to manage the actively developing and expanding line of Tommy Hilfiger and sold it to the designer for $140 million. Around the same time, the brand received its next patron - businessman Silas Choi from Hong Kong. Tommy used the proceeds from the sale of company shares to business expansion
. The production line has been expanded – production of perfumes, accessories, and underwear for men was introduced
, and first collection of clothes for women
. At the same time, about 500 branches opened in the United States.
At the beginning of the new century, Tommy Hilfiger sold the company, with the condition that he retain the role of director.
Tommy Hilfiger collections - the most fashionable clothes
The main directions of the company's work:
In addition to these areas, there are additional lines, without which the brand would not be complete:
Tommy Hilfiger footwear here are shoes for men and women. This line went into production in 2001.
TrueStar - the famous fragrance of the brand, created by the designer himself.
RedLabel - The main material used to create this line is denim. We offer various models of shirts, jeans and sweaters made in a sporty style.
H. — this line operates after the sale of the company, but all models are made in a unique design style.
Tommy Hilfiger - these clothes are sold in various multi-brand stores.
Tommy Sport - p a popular trend in the 90s, thanks to which Tommy Hilfiger gained worldwide fame.
Tommy Hilfiger for the Home - This line offers a wide range of bedding and shower accessories.
Tommy Hilfiger brand clothing care
Please remember that before using any item of clothing from this brand, you must carefully study all the marks on the label
. Follow all the prescribed rules, and in this case things will last a long time and of high quality. It is also necessary to use prescribed storage methods because prolonged incorrect positioning can cause harm to certain types of tissue.
Tommy Hilfiger - reviews from fashionistas, quality of clothing
Olga:
I once placed an order in an online store. I ordered jeans from this brand in size 28 to try on according to the size chart posted on the website, although my usual size is 26. In the end they turned out to be too big. I re-ordered it at 27, but this size also fit quite loosely. I had to refuse again. I didn't order anymore. It’s a shame, of course, that I made a mistake twice. The quality was an A plus. Now I will not rely on such tables.
Oleg:
I bought a down jacket as a birthday present for my wife last winter. I was afraid that I wouldn’t get the size right, but I could change it later. But it fit perfectly. The wife was delighted. The quality is super, the thing itself is light, despite the fact that it is winter outerwear, it does not make you look fat at all. Great brand.
Irina:
I really love this company. All their clothes are of the highest quality. Most of all I love my coat from this brand. At first I thought it was a bit rustic for its price. But after trying it on and examining it, I realized that this was a real miracle. Fits very well on the figure, plus it is also slimming. Although it is thin, it is very warm. Light in weight. Sewing and fabric High Quality. So don't even doubt it!
Marina:
I try to buy new things only from this designer. Because style and quality are always at their best. I've been wearing black and blue leather ballet shoes from this brand for 2 seasons now. At least they have something to do with it. This is a clear example of excellent quality. They are also very comfortable, which is very important, soft and do not rub. They look super neat on my feet, although my size is rather big.
Alexandra:
This fall I bought chic suede boots from Tommy Hilfiger. I even managed to walk in the first snow in them; it turned out to be a little slippery, but not critical. Of course, you shouldn’t wear them in slush, but when slight frost Warm socks (not wool) keep your feet from freezing. I would rate the quality and convenience as a solid five. A very worthwhile thing!
Angela:
I’ll write a review about my favorite and incredibly warm sweater. In general, I really love marine themes, but I rarely see anything on this topic in high-quality execution. And then, when I saw a sweater with a full-length anchor, I immediately fell in love with this thing. When worn, it looks very beautiful, stylish and expensive. And how soft he is! I even put it on my naked body, but the feeling is amazing! There is no fault with the quality, everything is done neatly and nicely, even if turned inside out. Here is one BUT - production in China, but it seems that the managers of this company very carefully monitor the quality of all products.
Natalia:
I finally bought these jeans from Tommy Hilfiger. I looked at them so much until I was left with the last size. I didn’t even hope that it was mine, because the jeans looked much smaller than they actually were. Not only did they fit me, but they fit just perfectly. The only thing was that the legs were long, but that was easily fixable. The fabric is very soft and high quality. I think that skinny girls will wear jeans of this style just like models, since they fit so well on my size. Speaking of style. It is the most ordinary - without any new-fangled bells and whistles, double or triple stitching and pockets one on top of the other, but at the same time they just emanate some kind of chic. I recommend it to everyone!
Maria:
This company has a lot of good shoes. Personally, I have leather shoes that I liked at first sight. They have a very comfortable heel thanks to the small platform. At first I was disappointed. Because the headband pressed on the bone, it seemed so hard. But then, apparently, everything went wrong after two or three days at work. By the way, despite the heel, my legs don’t get tired at all.
If you liked our article and have any thoughts on this matter, share with us! It is very important for us to know your opinion!
Tommy Hilfiger(Tommy Hilfiger) is an American brand specializing in the production of men's, women's and children's clothing, underwear, shoes, accessories, watches, sunglasses, and perfumes. It also produces home textiles. Founded in 1985 by Tommy Hilfiger. As of 2014, the brand is part of the Phillips-Van Heusen Corporation.
“Clothing should bring satisfaction, be a creative expression of your “I”, and emphasize individuality. Tommy Hilfiger collections include items for all occasions."
Tommy Hilfiger
Brand lines
Tommy Hilfiger is the main line of the brand, which includes men's, women's, children's clothing, accessories, underwear, Sunglasses, watches, perfumes. The collections are designed in an elegant American style casual style. Tommy Hilfiger children's models are designed for the age group from 2 to 14 years.
Hilfiger Denim is a brand line for the younger generation, leading active image life. Collections include men's and women's clothing, accessories. Denim is used as the main material. The Hilfiger Denim line is largely characterized by street style, sporty and preppy. 
Brand history
In 1984, Tommy Hilfiger entered into an agreement with the Asian corporation The Murjani Group to create men's and women's collections.
In 1985, the designer officially registered the Tommy Hilfiger brand and presented his first preppy collection under license from The Murjani Group.
In 1989, Tommy Hilfiger bought the rights to use his brand from The Murjani Group. Top managers who previously worked at Ralph Lauren and Liz Claiborne began collaborating with Tommy Hilfiger.
In 1995, the Tommy Hilfiger Corporate Foundation was founded. Its activities were aimed at supporting educational, social and cultural programs. In 1995, Tommy Hilfiger won the CFDA Best Menswear Designer Award and the Runway to the Streets Award from the VH1 Fashion Awards.
In 1996, a perfume line was launched under the Tommy Hilfiger brand. The first fragrance released was a floral-fruity fragrance for women - Tommy Girl.
In 1997, the Tommy Hilfiger flagship store was opened on Rodeo Drive in Beverly Hills.
In 1998, Tommy Hilfiger won the Designer of the Year Award from Parsons School of Design and was also named Man of the Year by GQ Germany.
In 1999, the brand’s website was launched.
In 2001, a monobrand boutique of the brand was opened in the Soho district of Manhattan. In the same year, the first collection of Tommy Hilfiger shoes was released under license from the German company Hamm. Subsequently, the designer bought the production rights.
In 2002, the brand's fashion designer received the "International Designer" award from GQ Germany.
In 2005, the reality project “The-Cut” was launched. Its participants competed for a contract worth 250 thousand dollars and the right to develop a capsule collection for the Tommy Hilfiger brand.
In 2006, Tommy Hilfiger was sold to private equity firm Apax Partners for $1.6 billion. In the same year, Tommy Hilfiger was named “Designer of the Year” by GQ Spain magazine.
In 2007, Tommy Hilfiger's work was recognized with an Award of Excellence from the Hispanic Federation.
In 2008, together with Sony BMG, the television channel Tommy TV was launched, which covered news from the fashion and music industries. In 2008, Tommy Hilfiger received the “Bambi Awards” in the “Fashion Category” category from the publishing holding Hubert Burda Media and took first place in the list of “Top 100 Designers” according to Women’s Wear Daily magazine.
In 2009, Tommy Hilfiger entered into a licensing agreement with the Safilo Group to produce sunglasses. In the same year, the fashion designer received the “Outstanding Achievement in the Fashion Industry” award from Marie Claire.
In 2010, the Tommy Hilfiger company was resold for $3 billion to the Phillips-Van Heusen Corporation, which owns Calvin Klein, Timberland, DKNY, etc. This year the brand celebrated its 25th anniversary. In honor of the anniversary, the designer presented the book “Tommy Hilfiger”. It told about the life of the designer and the creation of the brand. The book, priced at $550, was released in a limited edition and was sold on the Tommy Hilfiger website and boutiques. In the same year, the brand's debut collection of sunglasses was created.
In 2010, the designer won the “Legend” award from the American Pratt Institute.
In 2011, Tommy Hilfiger received the "Designer of the Year" award from Philadelphia University and was recognized as " Best designer"at the GQ ceremony at The Royal Opera House in London.
In 2011, the “Americans in Paris” project was launched, created by Tommy Hilfiger and the CFDA/VOGUE Fashion Fund to support emerging designers. Within its framework, young talents present capsule collections on given themes and subsequently demonstrate their work at Paris Fashion Week. In 2011, designers created prints for tote bags, and in 2012 they developed models of trench coats. The collections were presented in Tommy Hilfiger boutiques in Paris, New York, London and Milan. 
In 2012, the brand designer received the CFDA Geoffrey Beene Award for Contribution to the Development of Fashion. This year, the men's and women's spring-summer 2013 collections presented at New York Fashion Week were designed in a nautical style. A stripe pattern was used as the main print. The basic colors of the collection are white, red, blue and sand.
In 2013, at Fashion Week in New York, the Tommy Hilfiger brand presented men's and women's fall-winter 2013/2014 collections in preppy style. It featured tweed coats and jackets trimmed with fur, pullovers, and double-breasted jackets. Scarves, diplomats, and briefcases were chosen as accessories for the men's collection. For women, the brand presented traveling bags, clutches, wide-brimmed hats, and caps. The collection's palette was based on black and white monochrome and included color accents of dark blue, camel, burgundy, khaki and shades Ivory. The prints used were stripes, checks, diamonds and houndstooth.
At the beginning of 2013, the management of The Tommy Hilfiger Group signed an agreement with the French manufacturer of home textiles Descamps S.A.S. The brand's first collection under license will be presented in the spring of 2014. It will include pillows, blankets, rugs, bed linen, bedspreads, towels and other items intended for household needs.
In 2013, Tommy Hilfiger created a Christmas capsule collection, The Holiday Mixer, for men, women and children. It featured silk dresses and jackets decorated with sequins, corduroy trouser suits, shirts, as well as hats, leather gloves, sunglasses, wool scarves, ties, bow ties and shoes.
The brand's official website offered a mini-guide on how to prepare a festive dinner and style for the Christmas evening.
As of 2014, the brand is represented in 90 countries. Total sales revenue is over $3 billion. 45% comes from Europe, 35% from the USA, 12% from Asia. The main European markets for the brand are Italy, Spain, France, Germany and Belgium. The CEO of The Tommy Hilfiger Group is Tommy Hilfiger, the president is Daniel Grider, and the position of marketing specialist is occupied by Gary Sheinbaum.
Perfumery 
The Tommy Hilfiger perfume line includes more than 40 perfumes: women's Dreaming, Freedom for Her, Tommy Girl, True Star, True Star Gold, Hilfiger Woman, Loud for Her, Eau de Prep Tommy Girl, etc., men's Freedom for Him, Hilfiger Athletics, Loud for Him, True Star Men, Tommy, Eau de Prep Tommy, Tommy T, Hilfiger Est. 1985. Most of them belong to the group of floral-fruity and fougere aromas.
For several years, Tommy Hilfiger brand fragrances have received the FIFI Awards.
Collaborations
“We knew what we wanted - to focus on two classic models - brogues and loafers - but update and freshen them. The result is a mix of a little rock and roll, a little preppy, a little vintage and a little more cool. It's a perfect blend of Tommy's and my own personal styles."
George Esquivel
“I'm a fashion fanatic and am always looking for new ways to incorporate vintage, feminine pieces into my personal wardrobe. Tommy and I are inspired by the same things: old-fashioned music, classic films and old Hollywood icons.”
Zooey Deschanel
Advertising campaigns
In the late 1990s-mid 2000s. Famous models and music performers became the faces of the brand. In 1997, Naomi Campbell represented Tommy Hilfiger. David Bowie, a fan of the brand, and his wife Iman took part in the filming of the 2004 advertising campaign.
“David is ageless, and Iman looks no less magnificent than any of today’s fashion models. They carry with them everything that I want to associate a brand with - music, style, elegance, creativity, sophistication. Together they perfectly capture the essence of Hilfiger's style and I'm honored to have them on board for my campaign."
Tommy Hilfiger
Face women's fragrances True Star (2004) and True Star Gold (2005) were Beyoncé Knowles, the face men's perfume True Star Men (2005) was chosen by Enrique Iglesias.
At the end of 2010, as part of the advertising campaign for new fragrances: “Loud for Him” for men and “Loud for Her” for women, the Loud radio station was launched with the support of Goom Radio. It operated for one year, 24 hours a day. Every day, DJs told radio listeners about new fragrances from the Tommy Hilfiger brand.
“We assigned a certain character to each of the members of this family. In the campaign, their individuality is evident in the way they behave in front of the camera and the manner in which they wear the clothes offered to them. This family is united by a subtle sense of style and an aristocratic spirit, but they know how to look at everything with humor.”
Tommy Hilfiger
“The Hilfigers personify our brand, they are very lively and fun, and they give all the associations with the brand a new direction every season.”
Tommy Hilfiger
According to the plot of the Tommy Hilfiger fall-winter 2012/2013 campaign, the Hilfiger family, represented by Gracie Carvalho, Jacqueline Jablonski, Andre Douglas, Max Rogers, Arthur Kulkov, Julia Hafstrom, Marcel Kastenmiller, Noah Mills, Tao Okamoto and Sam Way, arrived in the forest to hunt. 
Jourdan Dunn, Jacqueline Jablonski, Tony Garrn, Arthur Kulkov, Max Rogers, two basset hounds named Morgan IV and Morgan V, etc. were chosen as members of the “family” of the spring-summer 2013 campaign “Sea Voyage”, etc. Craig McDean captured the Hilfigers on board the ship.
“Nautical motifs were one of the earliest ideas I included in my sketches, which is why this campaign is so inspiring for me. I love sea travel, and this season the Hilfigers set sail as only they can, with an adventurous spirit and youthful mischief.”
Tommy Hilfiger
Celebrities are the faces of the brand's charitable projects. In 2012, the “Promise” capsule clothing collection, developed as part of Millennium Promise, an organization to combat poverty in Africa, was presented by Katie Holmes.
IN different years The faces of the Tommy Hilfiger for Breast Health International campaigns (breast cancer fund) were Renee Zellweger, Carla Bruni, Charlotte Gainsbourg, Milla Jovovich, Claudia Gerini, Christiana Capotondi, photographers were Helena Christensen, Drew Barrymore.
Charity projects
Since 2006, a limited collection of bags has been released annually under the Tommy Hilfiger brand, with 50% of sales donated to the breast cancer fund Breast Health International. In 2012, a rich bag was created dark blue shade. Red and white were chosen as color blocks. The accessory was equipped with a pocket for a phone and was locked with a magnetic lock. The bag cost $400. Charlotte Gainsbourg was chosen as the face of the campaign, and Drew Barrymore was the photographer.
“To play a role in such an important cause means a lot to me. With one limited edition bag, Tommy Hilfiger is giving people the opportunity to show their support for the Breast Cancer Foundation in a tangible way. The money raised for the Life Fund is real help for women with breast cancer and their families. They reimburse expenses that are not covered by insurance.”
Charlotte Gainsbourg
In 2012, the African-inspired Promise capsule collection featured 13 pieces of clothing and accessories for men and 17 for women. All proceeds from sales were donated to Millennium Promise, an organization fighting poverty in Africa. Thanks to the financial support of Tommy Hilfiger, a school was built in the village of Ruhiira in Uganda in 2010.
Tommy Hilfiger also donates funds to such organizations as “Autism Speaks”, “Save the Children”, “Children Without War”, “World Wide Fund for Nature”, supports the projects “Creation of a national memorial in honor of Martin Luther King Jr.”, “ Anti-Defamation League”, the “Race to Erase MS” race in favor of the fight against multiple sclerosis, etc. Tommy Hilfiger serves as a member of the board of directors of the New York charitable foundation “Fresh Air”.
The designer has received numerous awards for his charitable activities. These include the Future of America Award from D.A.R.E (2002), the UNESCO Philanthropy Award (2009), and the Children's Camp Award from the Charitable Foundation. Fresh air"(2011).
Brand philosophy
Tommy Hilfiger collections have features of preppy, smart casual, street and formal styles.
“Choosing a style is a fun activity and a creative way to express yourself, and clothes should highlight your personality. I mean my collections touch on many aspects of human life."
Tommy Hilfiger
The main print is a stripe pattern. The basic items of men's and women's collections in each season are jeans, polo-shirts, jackets, polo shirts, cardigans, pullovers, double-breasted jackets, and trousers. The designer chooses red, white, blue shades and their combinations. Tommy Hilfiger admits that this decision was inspired by colors national flag USA.
In different seasons, Tommy Hilfiger collections feature nautical, sports, country club, tennis or rugby themes.
“I love to look for inspiration in everything from old films and books to
people who have become style icons. Next, I combine the ideas that come to mind with the thoughts that pop art, music, people on the streets, and sports inspire me. Here, too, we need to be able to find a balance so that the collections expand with each season.”
Tommy Hilfiger
When developing new collections, the designer always takes into account the general seasonal direction.
“For me, fashion has always been associated with changes, and with positive ones - there is an evolution in it. And to be successful in this industry, you need to constantly operate with fresh ideas, reinvent many things - but taking into account how relevant and interesting it will be today.”
Tommy Hilfiger
Tommy Hilfiger's men's and women's collections are showcased at New York Fashion Week.
What do you know about popular all over the world brand Tommy Hilfiger? Just the familiar red, blue and white badge and signature stripes? Meanwhile, the history of the Tommy Hilfiger brand is interesting and in many ways instructive. Here are 10 facts about Tommy Hilfiger you should know.
And, of course, we know where you can buy clothes from this brand. But first things first.
Fact 1. Brand founder
Tommy Hilfiger is the real name of the brand founder. Tommy Hilfiger was born in 1951 in New York City, the second of nine children in a poor working-class family of Irish descent.
Fact 2. The Tommy Hilfiger brand is over 30 years old!
In 1984, Tommy was invited to become the designer of a new brand of men's sportswear and give the brand his name. Tommy Hilfiger was 33 years old, his resume included his own chain of hippie stores that successfully went bankrupt, experience as a designer for several clothing brands, and no design education. And no higher education at all.
Fact 3. American legend of the 90s
By the end of the 80s, recognizable models Tommy Hilfiger preppy style was worn with pleasure by American youth from wealthy families, and in the early 90s, huge oversized versions of the Tommy Hilfiger collection suddenly became popular among the hip-hop community, and sales of the brand skyrocketed.
Do you recognize? It's the all-star quartet of Destiny's Child, head to toe in Tommy Hilfiger. Second from left is young Beyonce.
Destiny's Child stars wearing Tommy Hilfiger
Fact 4. Prizes and awards
In 1995, the Council of Fashion Designers of America (CFDA) named Tommy Hilfiger Men's Designer of the Year. In 2002, he received the title of Best International Designer of the Year from the German edition of GQ magazine. In 2006, he was awarded the same title by Spanish GQ. He received many honorary awards in America, and in 2012 the famous Anna Wintour, editor-in-chief of American Vogue, presented him with the prestigious CFDA Lifetime Achievement Award for his contribution to the fashion industry.
Fact 5. Fall to rise!
Despite the awards, the Tommy Hilfiger brand fell out of fashion in America in the early 2000s and sales fell. In Tommy’s own words, “I reached the point where neither the kids of rich parents nor the hip-hop kids on the city streets wanted to wear Tommy Hilfiger anymore.” However, he did not despair, redesigned his company, and by 2010 Tommy Hilfiger was profitable again.
Fact 6. How to become a billionaire
In 2010 Tommy Hilfiger brand was sold for $3 billion to the Phillips-Van Heusen conglomerate (also owns the Calvin Klein, Speedo, ARROW and others brands). Not a bad deal, considering that Tommy Hilfiger opened his first business with an initial investment of just $150. Although the brand has been sold, Tommy Hilfiger remains the director of the company and oversees all creative and design developments for the brand.
But I could relax on a yacht all year round! Wearing Tommy Hilfiger clothes 😉
Tommy Hilfiger men's and women's clothing - ideal for a yachting holiday
Fact 7. Tommy Hilfiger is popular all over the world
Today, the Tommy Hilfiger brand has more than 1,400 retail stores in 90 countries. Tommy Hilfiger brand sales exceeded $6.7 billion in 2014.
Fact 8. Tommy Hilfiger is a style empire
The Tommy Hilfiger and Tommy Hilfiger Denim brands offer women's and children's clothing, including casual, denim, accessories and footwear. The Tommy Hilfiger brand also sells eyewear, watches, perfumes and even home furniture.
Tommy Hilfiger clothes are jeans, but not only!
Fact 9. Inimitable American style
Tommy Hilfiger style is an American classic with pronounced motifs of sports and outdoor activities in everything, even in city clothes. This is a very high-quality casual item for those who appreciate conservative, respectable design, adapted to modern fashion requirements. The core audience of Tommy Hilfiger, according to their own estimates, is from 25 to 40 years old.
Fact 10. Tommy Hilfiger is a luxury line!
Tommy Hilfiger Collection line offers luxury clothing for women. The brand's signature style of American classics is masterfully combined here with the latest fashion trends. The line's products are made in Italy from premium fabrics and showcased at New York Fashion Week.
Tommy Hilfiger Tailored line offers exquisite men's clothing. The line's classic men's suits are made from premium fabrics, taking into account the American traditions of men's suits and modern trends men's fashion. Clothes for weekends in a casual style are also about a trendy cut and luxury in the details.
Fresh from the podium. From Tommy Hilfiger
Right now, fashionistas all over the world can look into Tomme Hilfiger boutiques or their online stores to buy the latest stylish winter looks. For example, like in the photo
Tommy Hilfiger women's clothing, fall-winter collection 2015-2016 Russian women can buy Tommy Hilfiger men's and women's clothing in Lamoda-Russia >>>. Lamoda guarantees that all goods in their store are 100% original, in addition, delivery from Lamoda is many times faster. Children's clothing and shoes from this label are also sold there, although the range is not very wide.
Readers from Ukraine, Belarus, the Baltic countries and Kazakhstan can buy Tommy Hilfiger branded clothing and shoes in the international online store YOXX. Women, men. There, at YOOX, we recommend buying branded children's clothing, although they sort there by age and gender, and not by brand.
