How much would the fashion world lose if one day Christian Dior chose the profession of politics that his parents prepared for him? But everything happened the way it happened, and now world fashion cannot be imagined without a brand Christian Dior, luxurious and noble.
Anyone, be it a frivolous fashionista or a discerning art connoisseur, can say with certainty that this is an expensive, but at the same time sophisticated brand. People first heard and started talking about it in the mid-twentieth century, after the release in 1947 of the first collection, known throughout the world under the name New Look.
The Second has just died down World War, and romantic, feminine dresses with a fitted bodice, thin waist and crinoline turned out to be a surprise for European society. However, despite this, the collection was a great success and helped return elements of chic, sophistication and femininity to the wardrobes of fashionistas. She also marked the beginning of a whole decade of the reign of the “dictator with suede gloves” (as Dior was called) and gave the name to the style that is still popular today - the New Look.
Christian Dior, the founder of the brand, considered a flower to be the embodiment of absolute beauty, so the silhouettes of the dresses were “floral” and usually had long skirts below the knee.
In the first collection, Dior presented not only 90 clothing models, but also accessories carefully selected to match the images. These were bags, hats, shoes and much more. Christian Dior immediately dictated the direction of the brand - the collection included everything that a woman needed to become more beautiful, more refined and noble.
Christian Dior
Despite the luxury and high cost of suits and dresses, they were completely uncomfortable. So, a casual outfit weighed almost four kilograms, and an evening outfit weighed thirty! And yet, supporters of the brand were grateful to its founder for the opportunity to feel like fragile and beautiful queens. It was these dresses that helped women remember their true natural essence after the horrors and bloodshed of the last war.
A few years later, New Look dress models became available to many women, and not just to those who had a decent fortune. Outfits were simplified and adapted to real everyday life. Despite the delight of society, there were still critics who spoke about the excessive pomp of the outfits. Among them were both ordinary people and famous fashion designers. Thus, Coco Chanel spoke rather sarcastically about Dior’s works: “He doesn’t dress women, he stuffs them.”
Dior's collections were awaited with trepidation: what new breath would the upcoming show bring into fashion?
The beginning of the fifties was marked by new works by Christian Dior and clothing lines: Vertical, Oblique, Longue, Oval. Following this, shoe collections began to appear, underwear, jewelry. Branches of Christian Dior brand stores opened all over the world. The first such branches appeared in Mexico City, Australia, Cuba, London and Caracas. Since 1951, the brand began to produce one collection per season. New images appeared. Thus, the “hourglass” silhouette eventually replaced the “H” and even “Y” silhouette. Every six months the brand offered new directions, sometimes radically changing the length of the skirt and even the entire silhouette.
After the resoundingly successful December show of 1947, the first Christian Dior perfume was released, which was called Miss Dior and was saturated with the delicate aroma of lilies of the valley. Actually, it matches the new collection, airy and light.
Other fragrances followed: Diorama and Diorissimo, which were just as delicate, sophisticated, emphasizing the feminine nature. Christian Dior liked to say: “Perfume is an unsurpassed shade of female individuality, ideal, the final touch of the image.” When creating everything from clothes and shoes to fragrances, he always strived for this ideal. By the mid-fifties Christian brand Dior has been recognized as the most successful among luxury goods houses.
Dresses from Christian Dior's collections
In 1957, the brand's founder, Christian Dior, died suddenly. He was replaced by the young, talented and enterprising Yves Saint Laurent, who worked as Christian Dior's assistant since 1955.
Yves Saint Laurent
In 1959, Saint Laurent brought the House of Dior collection to Soviet Moscow. The memory of this event, reflected in the famous Life magazine photo shoot, still causes a lot of controversy to this day.
In 1960, the young director of the House of Christian Dior was sent to military service, and his place was taken by Marc Bohan, who led the brand for the next 30 years.
Mark Boan
In 1966, the first men's fragrance, Eau Sauvage, was released with notes of lemon, rosemary, basil and vetiver. It is worth noting that when creating fragrances great attention paid attention to bottle design. The packaging, both then and today, is distinguished by its sophistication and full compliance with the internal contents.
Thanks to Mark Bohan, the Christian Dior brand gained new script development, which involved abandoning the luxury set by the founder. Because of this, interest in the brand began to wane. Gianfranco Ferre, who replaced Boan in 1989, returned the fashion house to its former popularity.
Gianfranco Ferre
In 1997, Ferre left the post of creative director. His successor is John Galliano, who, with his breathtaking theatrical shows and avant-garde collections, takes the once conservative Dior to a new level of fame.
John Galliano surrounded by models
The latest head of the brand, Raf Simons, is known for his original minimalist approach to creating collections.
Raf Simons
Raf Simons on John Galliano's collections:
“I respect John Galliano for his virtuosic technical mastery and artistic boldness. However, I find his creations no longer relevant and inappropriate for today's fashion trends. Now that a woman is endowed with freedom in almost all areas of life, it is useless to try to limit her body and movements with complex designs and cuts, as Galliano’s outfits did.”
Despite the fact that throughout its existence, the brand has changed several leaders - fashion designers, showing the world a different vision of fashion, there was something that united them - the sophistication of clothes and accessories, their beauty, sophistication and luxury of perfume.
Photo: forum.ski.ru, indulgy.ru, liveinternet.ru, chictopia.com, blognews.am, nezauryadnaya.ru, denimblog.com, myladies.ru, looks.wonderzine.com, chictopia.com, gopixpic.com, nubry.com, luxfashiontrends.com, starlook.ru, yabaowood.ru, creativefashionglee.com
For more than seventy years, the French Fashion House Christian Dior has been talked about as one of the main symbols of fashion and the cradle of the masses of the most famous couturiers of the 20th century. And in our time, no one has any doubt that Dior is one of the most reputable brands on the world market. But at the same time, few people know where exactly this brand began...
It all started almost immediately after the end of World War II - in the fall of 1946, when 40-year-old K. Dior, quite wise in life, created a gallery in which paintings by famous masters such as Dali and Picasso were exhibited. The future trendsetter announced his exhibition on October 8, 1946, but he did not stop there. Immediately after the presentation of his first brainchild, Dior began developing clothes and exclusive hats for orders from various fashion houses that were already well known at that time. Soon he released his own collection “Corolla Line”. It made a splash in the fashion world and was called the “new look.” Slim waists, corsets, skirts, ankle length and unusual cut sleeves of dresses and blouses, more reminiscent of a kimono.
However, not everything went so smoothly at first. Along with accolades, Dior received a lot negative reviews, he began to be attacked by many critics who believed that he made the lady ugly. He said that he created his models to make women even more beautiful. Women wanted to be graceful, wanted to wear beautiful clothes. And this is where Dior helped them - sophisticated models turned the broad-shouldered female soldier into an elegant lady. And, despite many spiteful critics, every show of Christian Dior’s models was received as an “encore!” He was awarded the Oscar of Haute Couture.
The Master of Haute Couture had a strict rule: “I don’t mind if you are scolded, but on the front pages of the newspapers. But I will be upset if words of praise are spoken about my name and my work, but on the last pages.” This popular expression has become a motto for many followers of Christian Dior!
Fashionistas anticipated each Dior show with special trepidation. Dior named each dress beautifully, as if he was writing a play with interesting characters. Each collection was associated with theatre, literature, flowers, museums and, of course, with beloved Paris - a city that has always been considered the trendsetter of all world fashion.
For a long time, Christian Dior had a small fashion house for VIPs, but the master wanted something more. Without hesitation, Dior opened a fur department and a company creating exclusive perfumes and eau de toilette"Dior Perfume" He wanted all his outfits to be accompanied by a stunning aroma with a whole trail of desires. Parisian fashionistas received the Miss Dior, Diorama and Diorissimo perfumes as a gift. Dior became the founder of licenses for high-end fashion designs. Thanks to the master, the concept of “Haute Couture” appeared. The public presented Dior with the Order of the Legion of Honor as a sign of gratitude.
From then on, every banker wanted the honor of financing any new undertaking of the rising star of world fashion. Aristocrats literally stood in line for Dior's blessing. Once, even the Queen of England invited a celebrity to show unique models of the latest collection (the show took place at the French Embassy in London). Later, the couturier showed the new collection to aristocratic families in England. Guests of the show were Princess Margaret and the Duke and Duchess of Marlborough.
Christian Dior was superstitious and before almost every show he would lay out Tarot cards. In addition, at each show there were many lilies of the valley - the designer's favorite flowers.
The master created each model using not sober calculation, as many businessmen do when creating their new projects, but an illusory representation, spectator perception. He, like Pygmalion, created a unique image of Galatea, cutting off everything unnecessary, creating a beautiful image of a woman.
Several industries were created under Dior: he designed shoes, gloves, hats, belts, and jewelry. Dior's most famous motif is the lily of the valley, which he literally elevated to the level of worship. His companies operated in many countries.
The master was the creator of a “new image” and a new type of business, combining various industries to create a single image of Dior. Hats and bonnets of different styles and sizes are Dior's favorite accessory. Christian Dior considered bows to be another of the most noticeable elements of almost all outfits.
The master was very worried about the future of the House of Dior. He believed that his Haute Couture House was a laboratory of ideas and a forge of new talents. Haute couture must be ahead of its time, defining the future of fashion. But he wanted the models created in his Fashion House to be worn not only by VIPs. All women should wear them, he believed, in order to always look beautiful and smell amazing aromas. He dreamed that women would feel fashion, know how to understand fashion, and wear fashionable clothes.
Couturier did not live to old age and died at the age of 52 in 1957, having become famous throughout the world in just over a decade! Today in the city of Granville there is a museum that contains everything related to the life and work of Christian Dior.
After the death of the Master, the House of Dior was headed by a young fashion designer, Dior’s closest assistant, Yves Saint Laurent. Later, Mark Boan took the place of chief fashion designer. After the House of Dior was acquired by Barnard Arnault, he appointed Jean Franco Ferré as head designer. Since 2012, Raf Simons became the main fashion designer, but only four years passed, and his place was taken by an experienced fashion professional, Maria Grazia Chiuri. This woman became the creative director of the Dior brand, but none of the couturiers changed the concept of Christian Dior. The House of Dior's designs still feature flowers, lots of flowers. Especially lilies of the valley.
Today the Christian Dior brand is perhaps the most famous in the whole world. Fashion houses, Dior stores and boutiques are located in Australia, China, America and Brazil. It is worth paying first attention to the diversity of the assortment. This includes clothes, shoes, cosmetics, and accessories.
The couturiers of the House of Dior preserved the brand, using all the symbols of Christian - flowers, classic flowers, nature. The collections are full of neon colors and geometric patterns. Fluffy skirts, jackets and simple blouses– this is also present in the models.
Dior had several principles of professionalism. Experienced couturiers must respect the secrets of art. It is necessary to constantly analyze, fantasize, and look for ways that will encourage mastery.
Fashion designers must understand how significant clothes are for a person. The image created by clothes, fragrances, and accessories should decorate a person, emphasizing his wonderful qualities. People must learn to feel nature, color and correspond to the world around them.
The Dior brand will always be popular. Thanks to his vision of beauty, Christian Dior contributed a lot to the development of culture, fashion, and beauty. Over the years, his students have tried to maintain the traditions of the master, and his competitors have no choice but to treat him with respect. And today Christian Dior is an idol, the idol of his many fans and admirers. Until now, many aspiring couturiers are trying to imitate Dior and continue his work.
The key idea of Dior, who idolized women, was the belief that their clothes should be stylish and fashionable. This is precisely what the concept of the Dior brand is based on - both then and now. Dior's women amaze with their elegance, sensuality and sexuality. A woman should always be beautiful!
Tweet
Cool
« It's always worth highlighting your best features. As a matter of fact, this is what fashion does - it enhances and emphasizes feminine beauty " - Christian Dior.
These words, spoken by the founder of one of the largest fashion houses in France, have always been decisive in the work of the great couturier, and all of Dior’s followers, who replaced him as director of the house, adhered to the same line whenever possible. That's why Dior brand today and always - it is, first of all, maddening, sensual and mysterious femininity.
The founder of the fashion house is Christian Dior.
Christian Dior was born in 1905 in the small town of Granville in France, and in 1911 the family moved to France. Christian has been interested in drawing and creating clothes since childhood. His parents wanted Christian to become a diplomat, however, Christian very quickly abandoned his studies in political science and, together with his friend, opened an art gallery where Matisse, Picasso and many other artists exhibited. However, in 1931, after the bankruptcy of Christian's father, the gallery had to be closed, and Christian himself made money by selling his sketches of clothes and hats to various fashion magazines. The development of Dior's career was hindered by the war; he served in the army, and only in 1946 was he able to open his own fashion house thanks to his acquaintance with Marcel Boussac, who agreed to invest money in Dior's enterprise.
In 1947, Christian Dior released his first collection, which made all fashionistas in Paris talk about the talented couturier. Harper's Bazaar fashion editor Carmel Snow gushed about the collection: “This is absolutely A New Look! Thus, the silhouette of the dresses demonstrated by Dior on the catwalk forever secured the name New Look.
What was this new look? After the era of minimalism and even asceticism in fashion that reigned during wartime, Dior invited women to become gorgeous and feminine again: models strutted down the catwalk in dresses with full skirts and crinolines, narrow bodices emphasizing the wasp waist, long gloves, and faces mysteriously hidden behind veils.
The first collection of the fashion house attracted great attention and aroused a lot of enthusiastic reviews. However, not everything was smooth sailing. For a long time, Dior was not accepted in England and America; even in his homeland in France, he was criticized for being too luxurious and impractical. The English government called on women in England to abandon Dior products. But Christian Dior personally paid a visit to the queen, and she could not help but fall in love with the beautiful couturier dresses. And following the Queen and Princess Margaret, the trendsetter in England, other Englishwomen began to choose dresses from Dior. The situation developed in approximately the same way in America. Christian Dior won the hearts of women, and this is both the highest rating and a guarantee that things will be bought.
Photo from Vogue magazine, 1954
Dresses from the 1955-56 collection
After this, Dior's celebrity only grew. He managed to release his own line of shoes and perfumes, and streamlined the production of fashion house clothing in various regions of France through a licensing agreement.
The master's favorite colors were gray and pink. He believed that gray was suitable for any fabric and any dress, while he considered pink the color of joy, femininity and highlighted the many shades of pink that were present in his collections. Of the details, Christian really loved bows. They decorated dresses, often being an element of cut. Christian Dior created beautiful evening dresses. " I believe that ball gown- the same required element women's wardrobe like a suit. It lifts your spirits...»
Dress from the 1955-56 collection
Coat from the 1948-49 collection
This was the master's style. Unfortunately, the great couturier passed away very early at the age of 52.
His place in 1957 as director home Dior occupied by Yves Saint Laurent. And this marked a completely new period in the fashion house. Yves Saint Laurent created dresses with an a-line silhouette, long above the knee with narrow shoulders.
Yves Saint Laurent for Dior
This was a completely different look. Laurent managed to create six collections for the house. After which he left his post because he was called up for military service.
He was replaced by Mark Boan. The clothes she created were in keeping with the spirit of the house of Dior, however, they were simpler and more wearable. Dresses, while maintaining a feminine silhouette, became lighter, preference was given to soft tissues and designs. At this time, among the fans of the house there were many famous women, such as Marlene Dietrich, Grace Kelly and others.
In 1989, Mark Bohan resigns and is replaced by Gianfranco Ferre. He returned to the New Look silhouette and created beautiful collections with chic finishes and magnificent decor. At this time, the fashion house acquired new clients and again entered an era of prosperity.
Gianfranco Ferré for Dior, collection haute couture 1989-1990
In 1997, John Galliano took over as creative director.
Galliano has taken a new huge step in the development of the fashion house. He created a new image of the Dior woman: romantic, mysterious, sensual and incredibly feminine - this is exactly the kind of woman that appears in every Galliano collection. Under John Galliano, the number of evening dresses in the collections significantly increased, and the shows themselves became more outrageous and theatrical; he raised the level of fashion shows to an enchanting performance. Large jewelry, flower dresses, bright colors, magnificent decoration, embroidery, abundance of decor - all this is Galliano’s style, he brought all this with him to the Dior fashion house.
Collection autumn-winter 2004-2005
Collection autumn-winter 2005-2006
Collection autumn-winter 2009-2010
Collection autumn-winter 2010-2011
But no matter how magnificent the collections created by John Galliano were, the couturier himself was fired from the fashion house with a scandal in 2011. It turned out to be not so easy to find a replacement for him, although there were many applicants for this role. Bill Gaytten temporarily filled the post of art director; he created ready-to-wear and haute couture collections for the house for the fall-winter 2011-2012 and spring-summer 2012 seasons. These collections presented classic silhouettes of the house of Dior, the colors became more restrained, things more wearable. The haute couture collection used silk and layers of sheer fabrics. The hems of the dresses were decorated with elegant embroidery. Color palette: black, white, red.
In April 2012, Raf Simons, who had previously worked for the Jill Sander brand, was officially appointed to the post of art director. He will be in charge of the collections high fashion, a ready-to-wear and accessories line. While fashionistas can only guess which course they will choose new director at home and whether the clothes at home will remain the way Dior himself saw them and the way we love them: feminine, bewitching, beautiful.
Today, the Dior fashion house produces ready-to-wear clothing lines for women, men and children, haute couture, a line of accessories and perfumes. The fashion house is represented in almost all countries of the world, and ranks 4th in the world in terms of perfume sales.
And at the beginning of 2012, the book Dior Haute Couture was published, which presents outfits from high fashion collections released by the fashion house in the period from 1947 to 2012 (i.e., the complete history of the Dior house). The photographs for the book were taken by renowned photographer Patrick Demarchelier.
And finally, I want to give one more quote from Christian Dior, the secret of elegance from the great couturier: “Elegance is a symbiosis of individuality, naturalness, attentiveness to yourself and your clothes and simplicity”
Christian Dior was born on January 21, 1905 in the small Normandy town of Granville, a former fishing port on the English Channel in northwestern France. In 1911, little Christian's family moved to Paris. His parents were wealthy people, therefore, despite the fact that he was the second of five children, he did not need anything as a child. His father made a fortune trading chemical fertilizers, and his mother turned money into pleasure.
He received his primary education at home, and initially, at the insistence of his parents, prepared for a diplomatic career. Christian entered the Free School of Political Science, but that was where his political activity ended. Instead of classes international law and geography, the future couturier spent time in museums, studied musical composition and painting. In 1928, Christian and his friend Jean Bonjac opened an art gallery where works by Derain, Matisse, Braque, and Picasso were exhibited.
The year 1931 became tragic for Christian: his mother dies of cancer, and his father, being a victim of fraud, goes bankrupt and falls ill with tuberculosis. Christian's gallery is also closing, because for the most part it was financed by his father. It was then that he began selling his drawings: sketches of hats and dresses were published in the magazine Le Figaro Illustre. Despite the fact that his hat designs were much more successful than clothing, Christian decided to specialize in clothing designs. In 1938, he was noticed by the famous fashion designer Robert Piguet, but the war prevented the rapid development of his career. Dior joins the army and serves in the south of France. But already in 1941 he returned to Paris and worked for the famous fashion house Lucien Lelong.
In 1942, Christian created a perfume laboratory, which later grew into the Christian Dior Perfume company. “It’s enough to open the bottle for all my dresses to appear, and for every woman I dress to leave behind a whole trail of desires. Perfume is a necessary addition to a woman’s personality, it’s the final chord for a dress, it’s the rose with which Lancret signed his paintings,” - Dior later explained his plan.
After the war, in 1946, with the financial support of textile manufacturer Marcel Boussac, he opened his own fashion house.
In his first collection in 1947, Dior created a completely new concept, the New Look. It was a "romantic line", with a new version of the crinoline, a thin waist and a fitted bodice. In this silhouette, he embodied his own idea of femininity, which was so lacking during the war era with its uniforms and “labor service” for women. At first, the new designer was treated with caution, but within a year, all of Europe and America accepted the new style.
It was thanks to his optimism and his keen instinct for guessing what post-war France required that Dior became one of those who helped restore post-war Paris to the title of the capital of world fashion.
Together with his partner Jaques Rowet, Dior pioneered the use of licensing agreements in the modeling business. Already in 1948, he streamlined the licensing of the production of his models in various regions of France and around the world. Thus, the Dior brand name quickly appeared in all corners of the globe.
The great designer died on October 24, 1957 at the age of 52 in Montecatini Terme (Italy, Tuscany). There is now a museum in his family home in Granville.
The House of Dior became the cradle of many outstanding designers of the 20th century. So, in 1953, young Yves Saint Laurent came to the company. After sudden death Dior, Yves Laurent becomes the leading fashion designer of the house of Dior. After Saint Laurent is called up for military service in 1960, he is replaced by Marc Bohan, who led the house of Dior until he was replaced by Jeanofranco Ferré in 1989.
In October 1996, John Galliano, known as one of the subversives of the foundations of fashion, who had worked on collections for Givenchy for the previous two seasons, was appointed to the position of chief designer of the house of Dior. Galliano's approach to business was very reminiscent of Dior's in 1947. For example, unlike Chanel, Dior claims to be romantic and very feminine style, which emphasizes luxury rather than comfort. Galliano, as a follower of Dior, creates a soft women's fashion, artfully combining today's extravagance and freedom of style with elements inspired by the luxurious and richly finished designs of Dior.
Dior was also a pioneer of the active synthesis of haute couture and scenography: he was a costume designer in several performances ("The School of Scandal" based on Richard Sheridan at the Théâtre de Mathurin, 1940; a number of productions by Roland Petit, 1950s) and films (directed by Claude Autan- Lara, Alfred Hitchcock, etc.). He created stage outfits for such pop and silver screen stars as Edith Piaf, Marlene Dietrich and Gloria Svenson.
Christian Dior has always had a weakness for fragrances: “Perfume is an unsurpassed shade of a woman’s individuality, it is the final touch of an image.” Miss Dior, Diorama, Diorissimo, released during Dior’s lifetime, Dioressence and Diorella - all these perfumes, the names of which contain the treasured name, form a number of classic “Dior” fragrances. Their bottles and packaging are made in the corporate style introduced by Dior himself: the “Trianon” range gray, white and pink, medallions a la Louis XVI, satin ribbons, paper with a matting texture and a chicken foot rib.
Miss Dior was created in 1947 in just two months. The long-lasting and overtly feminine scent was unusual for that time. New look has long been history, and the scent that accompanied the triumphant march of this style around the world is still incredibly popular. The author of the perfume composition is Serge Heftler Luiche. This stunning fragrance changed its “clothes” several times: it was presented both in an elegant bright pink amphora and in a strict “tweed” suit...
In 1949, the second women's fragrance from Dior, Diorama, appeared, and in 1953, the third, Dior Eau Fraiche. Dior Eau Fraiche was the first fragrance from Dior, created by the famous perfumer Edmond Roudnitska. In this fragrance he combined the freshness of citrus fruits and the softness of powdery notes.
In Diorissimo, which appeared in 1956, the main role is played by Dior's mascot - the lily of the valley. Previously, notes of lily of the valley were not present in perfumes, because none of the methods of collecting fragrant substances existing at that time allowed obtaining the natural essence of this flower. For Diorissimo, the scent of lily of the valley was first artificially synthesized by Edmond Rudnicka.
Diorling - another women's fragrance - appears in 1963.
Finally, in 1966, the first fragrance for men was released - Eau Sauvage. The bottle, designed by Pierre Dinand, is a clear rectangular bottle in a classic style. This perfume has become a favorite for many men and is still very popular. In 1982, a new version appeared - Eau Sauvage Extreme, intended for young people. The bottle, created by Camin, is similar to the original, but is made in black. In 2001, a summer lightweight version of Eau Sauvage 100% Glacon appeared with enhanced initial notes.
In 1969, a spicy-oriental fragrance for women appeared - Dioressence. This is a noble evening perfume, ideal for Evening Dress And high hairstyle. The perfume composition was created by Guy Robert. The bottle design was developed in Dior's own studio.
And the series of classic women's "Dior" fragrances is completed by Diorella, released in 1972.
In 1976, the women's fragrance Dior Dior was released with notes of narcissus, lily of the valley and wood.
The second men's perfume Jules appeared in 1980. Just like its predecessor, this fragrance was a wild success. Unfortunately, it is now almost impossible to find it.
Dior's idea of the disarming power of femininity was embodied in several intoxicatingly sensual fragrances with the shocking name Poison. "Poison for Women" from Dior has already been released in four versions - Poison (1985), Tendre Poison (1994), Hypnotic Poison (1998) and Pure Poison (2004).
The late 80s and 90s are the “golden age” of Dior perfumes. It was at this time that such famous fragrances as men's Fahrenheit (1988), women's Dune (1991) and men's Dune pour Homme (1997), women's J "Adore (1999) appeared. The wild success of these perfumes led to the emergence of various versions. Thus, in 2001, Fahrenheit Summer was released, in 2002 - Fahrenheit 0 Degres, and in 2004 - Fahrenheit Fresh. In 2004, two versions of the J"Adore fragrance were released - J"Adore Anniversaire En Or and J"Adore Summer Fragrance Alcohol Free.
The Dolce Vita fragrance (1995) is the quintessence of the happiness that Christian Dior dreamed of giving to all women. He said: “I insist on the word “happiness.” It seems that Alphonse Daudet wrote somewhere: “I would like to become a supplier of happiness through my works.” So I, in my modest activity as a fashion designer, dream of the same thing... Women, with their unerring instinct, must have understood: I wanted to make them not only more beautiful, but also happier." In 1998, a lighter version appeared - Eau de Dolce Vita.
In 1995, Eau Svelte for women appeared, and in 2000, two fragrances from the Eau de Dior series appeared - Coloressence Energisante and Coloressence Relaxante.
Dior is a leader in the travel-retail fragrance segment, that is, for sale specifically in duty-free markets. The first of them - Remember Me - appeared in 2000. After that, 5 more such fragrances were released - Forever and Ever (2001), I Love Dior (2002), Chris 1947 (2003), Dior Me, Dior Me Not (2004) and Dior Star (2005).
The series began in 2001 men's fragrances Higher. Higher Black appeared in 2002, and Higher Energy in 2003.
Vanilla Dior Addict (2002) was immediately loved by women who love sweet scents. For a long time it was the bestseller among all Dior fragrances. In 2004, two versions of this perfume were released - Dior Addict Dior Twist and Dior Addict Eau Fraiche, and Dior Addict 2 should appear soon.
Until 2004, Dior had few men's fragrances. Apparently, the brand decided to make up for lost time and released three men's perfume- Bois d'Argent Cologne, Cologne Blanche and Eau Noire Cologne. All of them are additions to the collection fashionable clothes Dior Homme, created by Hedi Slimane. He personally took part in the creation of perfume compositions and came up with the design of the bottles. Bois d'Argent Cologne is based on notes of honey, patchouli and iris, Cologne Blanche is based on notes of rosemary, orange blossom and sweet almond, and Eau Noire Cologne is based on notes of cedar, lavender and vanilla.
In 2004, a limited edition women's fragrance, Lily Dior, was released. The basis was the 1999 fragrance Lily, which was also released in limited edition. Both scents are based on the scent of the lily flower.
The latest new items from Dior are the men's Dior Homme and the women's Miss Dior Cherie - a modernized version of the classic Miss Dior.
The show of the first clothing lines of the Christian Dior fashion house - Corolla and Figure 8 (in the American style of New Look) took place on February 12, 1947. The release of the new Miss Dior perfume was timed to coincide with this event. They were supposed to personify the young fashion designer’s fresh look at the women of post-war France. After all, Dior considered smell an integral part of the image, just like a hairstyle, a bag or shoes. He wanted the woman to be dressed in Dior from head to toe.
Romantic and elegant outfits masters conquered the world. Fashion magazines Christian was called the “Caesar of Fashion.” Thanks to Dior's entrepreneurial spirit, Miss Dior perfume also became a symbol of the new time. It's time for women to change, to become charming and stylish again. Christian created his fragrances not only for the elite. He dreamed of making every woman beautiful and happy.
History of the house of Christian Dior
The creator of the house, Christian Dior, was born in 1905 in the Norman town of Granville on the English Channel coast. His parents predicted a career as a diplomat for him, but the boy dreamed of art. He studied architecture, drew sketches of dresses and hats, and even published in Figaro.
Returning from the front in 1941, C. Dior first worked at the famous fashion house “Lucien Lelong”, and a year later he created his own perfume workshop. But attempts to conquer the world of fragrances have not yet led to success.
During this period, he placed his main focus on the production of clothing and in 1946 opened the Christian Dior fashion house with financial support from the manufacturer M. Boussac. For the release of a new clothing collection, it is necessary to come up with a scent that would personify love itself.
His childhood friend, perfumer Serge Heftler Luiche, creates Miss Dior Original perfume for Christian. The general public did not appreciate the unusual chypre-floral scent, but after some time the perfume grew in popularity and began to be actively sold all over the world.
1947 is the year the perfume house was founded as a separate line of activity. Christian Dior himself never created fragrances, but this type of creativity fascinated him a lot. Therefore, he invited the best perfumers in France to work on the perfumes of his brand.
In the 40-70s of the last century, the Dior perfume house created luxurious and noble scents that emphasized the general orientation of the fashion house. They - modern classic. But the fashion trends of the 80s greatly influenced Dior; it became too simple and ordinary. Fewer and fewer fragrances were produced. Of the masterpieces of those years, I can only remember.
With the arrival of the leadership of Jean Franco Ferret in 1989, the brand's style changed dramatically: a craving for luxury and elegance appeared, as it was under Christian Dior himself. In the 90s, the perfume house released two women's fragrance that conquered the world: Dolche Vita and Dune. They seem to be imbued with love and thirst for life.
A new surge in the popularity of perfumes began in 1999 with the perfumery, and later with Miss Dior. They became the starting point for the commercialization of the brand. Numerous flankers of old and new fragrances appear on the catwalk and disappear without a trace to this day.
Perfumers who worked for the Dior brand
IN different years Collaborated with the perfume house:
- – He created only six compositions, but each is a masterpiece: Diorama (1948), Diorissimo (1956), Eau Fraiche (1955), Eau Sauvage (1966), Diorella (1972), Dior-Dior (1976). Some fragrances have become legendary.
- – Dior created only one fragrance for the perfume house, but what a fragrance it was (1999).
- – He has been creating for the brand since 2007 and has also added several luxurious formats to his collection: , continuation of the J’adore collection, Dior Passage, .
- – Collaborates for more than 30 years. Created the legendary and flanker collections.
Fragrances were also created by: Beatrice Piqué, Guy Robert, Paul Vacher, Pierre Bourdon, Maurice Roger, Olivier Polge, Terry Wasser, Jean Martel, Jean Louis Suzac, Christine Nagel, Jaco Cavlier, Edouard Fletcher and many others.
Brand philosophy
Among perfume houses Dior has a special, refined taste. After all, these fragrances were intended only to highlight female beauty. The first perfume has already become a classic. But also those created in last years, do not go against the Dior concept.
You will not find harsh vulgarity even in those Dior fragrances that are designed to seduce. Femininity, tenderness, joy and mental strength- this is the essence of most of the brand’s perfumes. Monsieur Dior dreamed of making women not only beautiful, but also happy. The modern Cristian Dior brand is aimed at commercial success. But, nevertheless, the scents are still beautiful and also inspire us.
Perfume stores offer dozens of bottles with the coveted abbreviation CD. The price is impressive, but we know it's worth it! Over the 70 years of its existence, the brand has become a measure of quality, style and elegance. Is this what Monsieur Dior dreamed of?
