The products of the American company are intended for modern stylish people. It is appreciated all over the world due to its high quality, original design and reasonable price. Famous politicians, businessmen, and actors prefer the products of the American designer. They are attracted by the simplicity and originality of things from, which allow even in Everyday life look impressive.
When creating his collections of clothes, watches, perfumes, etc., Tommy Hilfiger adheres to the rule: “same quality, same style, same price range.” It is important for him that the consumer is not disappointed in the products, that the goods are always accessible and of high quality.
Items produced under the brand name are created in such a way that the buyer purchases them without much thought and hesitation and is satisfied with the choice made.
History of the Tommy Hilfiger Company
- a relatively young company. The designer released his first clothing collection in 1984. To that important event he walked for fifteen years.
In 1969, while a student high school, Tommy Hilfiger made his first money by selling twenty pairs of his own bell-bottom jeans. Gradually polishing his natural talent and gaining experience in the clothing business, he opens a network of small retail stores. They sell clothes by a young designer - comfortable, stylish, original, which every American dreams of, and which is so difficult to find.
Tommy Hilfiger never challenged public opinion and did not try to create something pretentious or shocking. He has always focused on traditional American style, adding fresh and interesting elements to it.
To the arena high fashion Tommy Hilfiger launched his first menswear collection in 1984. Then he spent all his savings on advertising the brand and products, but after two years the costs paid off with interest: the line of shirts alone brought the designer eleven million dollars.
Over the next twenty years, it transformed from a small American company into a large international corporation engaged not only in the production of men's and women's clothing, but also in the production of watches, accessories, shoes, and perfumes.
Today there are stores and representative offices in most countries of the world. The company's products are preferred by both celebrities and ordinary people. It attracts with its lightness, simplicity, originality and convenience.
Tommy Hilfiger in Russia
The company's products instantly won the love of Russian consumers. In Moscow in 2001, an American corporation opened the largest brand store in Europe. In terms of the number of representative offices in Russia, it is in no way inferior to McDonald's.
The Russian consumer values things for their individuality. By purchasing them, he gets a real opportunity to be unusual and at the same time not challenge society with flashy elements, and at the same time look simple, elegant and stylish, and, what is also important, feel comfortable.
Secrets of success Tommy Hilfiger
Tommy Hilfiger made the right bet on casual clothes, perfume, watches, because these are the things that are purchased most often. Classic design and original product elements allow you to feel comfortable anywhere and at any time.
The master himself still carefully monitors every line produced by his corporation. Most things are designed according to his design. Tommy Hilfiger often collaborates with celebrities. One of the brand's most popular collections, for example, was designed by Jennifer Lopez.
It should be noted that the products are so individual that they stand apart from the items produced by other leading fashion houses. The designer never copied his competitors. He simply created, relying on his natural instincts. Perhaps this is why he has been one of the top four men's clothing manufacturers in the United States for twenty years, standing on the same level with Calvin Klein, Perry Ellis and Ralph Lauren.
Tommy Hilfiger and watchmaking
One of the most popular products produced under the brand is wristwatches. They are reliable, since Japanese (Myota) and Swiss (ETA) mechanisms are used in production; they are spectacular, since the designer actively uses Swarovski crystals, diamonds, and leather as jewelry. They are elegant and original.
Release of collections wristwatch Tommy Hilfiger didn’t get involved because it’s customary in the fashion world, and every leading company must sooner or later present its line. His father worked for forty-two years in a jewelry company, as they said then, as a watchmaker. The talented designer was inspired by his parent’s work and has already released about eighty collections of men’s and women’s watches.
The largest American corporation Movado Group produces watches under the brand. Her name alone already serves as a guarantee of quality. Movado Group produces such popular watch brands as Lacoste, Hugo Boss, Concord, Coach, etc.
The design of each collectible line of wristwatches is developed with the participation of the company owner. Before launching a new model into production, Tommy Hilfiger checks everything down to the smallest detail.
Unlike other companies involved in the production of wristwatches, it presents its collection not two, but four times a year, which means that you can always find something new and interesting in the company’s stores.
Men's Watch Tommy Hilfiger
In the collections of watches for men from you will find a model for every taste and every occasion. These could be classic Fairfax business watches, powerful Barnes sports watches, fashionable large Moab chronographs, etc. If necessary, you can choose a waterproof or shockproof model.
Ladies Watch Tommy Hilfiger
Women's watches are an exceptional style, sophistication, and elegance. There is not a single unnecessary detail, not a single flashy element. Stunning, perfect watch design trademark will emphasize the fragile nature of their owner.
Clarify informationRange: women's, men's and children's clothing, shoes and accessories in sport-chic and relaxed classic styles. The main line of Tommy Hilfiger is a typical set of clothes for students of prestigious colleges: club jackets, polos, jumpers and pullovers, jeans, trousers and cardigans. Classic trouser suits are also found, but there are not many of them. The second line, Hilfiger Denim, is more youthful and includes informal leisure wear: loose T-shirts and sweatshirts, denim shirts and torn jeans.
Uniqueness: Tommy Hilfiger collections different years They differ little from each other - styles that have become classics, and unchanged colors: dark blue, white, red and black.
Relevance: For several decades now, Tommy Hilfiger has been the favorite brand of wealthy high-achieving students.
Price policy: not cheap, but affordable. Pants will cost 10-15 thousand rubles, shirts cost about 10 thousand rubles, dresses - from 10 to 20 thousand rubles, outerwear - 20-30 thousand, bags - 10-30 thousand rubles, and shoes - from 5 to 20 thousand rubles .
Story: in 1969, Tommy Hilfiger opened the People's Place store, offering customers a combination of classic elegance and comfort sportswear. The proposal was received with enthusiasm and very soon Tommy launched his own brand.
Tommy Hilfiger's emergence into the fashion industry in 1985 was accompanied by an epic advertising campaign. In the main square of New York, Times Square, appeared large sizes a poster that featured the initials of four men's clothing brands - "RL" (Ralph Lauren), "PE" (Perry Ellis), "CK" (Calvin Klein) and "TH" (Tommy Hilfiger). With this gesture, Tommy immediately placed himself among the most famous American brands.
What is Tommy Jeans
In the 90s, Tommy Hilfiger truly became a reflection of modern style. A major contribution to this was made by the internal brand Tommy Jeans, which first appeared in the fall of 1996. Its initiators were two people - Andy Hilfiger, Tommy's brother, and Peter Paul, a marketing specialist.
“Hilfiger has become so popular among young people and on the streets that we decided to open a new division - Tommy Jeans. These pieces had a more youthful spirit and more bold logos. We wanted to position them for young people, not just white people, but just all the cool kids and teenagers,” Andy recalls in an interview with Complex. Peter was the one who helped withstand competition from Ralph Lauren. He knew all the ins and outs of working in New York and easily won the brand's respect from the hip-hop culture.
The first Tommy Jeans collections were designed by Jenny Hilfiger, Andy's sister. They called it "sports-tech denim." Of course, Tommy's jeans were a hit, but many things were remembered precisely for their logomania, be it a T-shirt, top or sweater.
Is Hilfiger a racist?
In addition to creating a new buzz, the Tommy Jeans brand had to dispel rumors that appeared around the same time - that Tommy Hilfiger was on host Oprah Winfrey's show and said that his clothes should only be worn by white people. This rumor still haunts Hilfiger to this day, although definitive evidence has never been provided. Moreover, the show's producers personally stated that Tommy was not their guest.
Return of Tommy Jeans
By the end of the 2000s, the Tommy Jeans line went into obscurity. However, now that 90s style and logomania are becoming relevant again, Tommy Hilfiger has decided to return everything to its place. The first nostalgic collection was presented in 2016, and autumn 2017 can be considered a truly loud return.
New Tommy Jeans collections - bright colors and light-hearted motives with the already familiar focus on youth and sports. According to tradition, everything is accompanied by a mass of logos, which have long been perceived not as a brand mark, but as part of the design itself. However, this is not just a play on the rich archive of Tommy Hilfiger - some elements are partially modern fashion. For example, a lining with a pattern denim jacket or using a logo on the belt of a bag.
Tommy Hilfiger 2018
Also in the fall of 2017, the PVH Corp holding, which owns the Tommy Hilfiger brand, announced changes - the premium Hilfiger Denim line is now also called Tommy Jeans. Thus, under the name “Tommy Jeans” the most advanced collections both in design and quality will be concentrated. We can only look with interest at the announcements from Tommy in the next few years.
A brand of men's, women's, children's clothing, shoes and accessories, owned by the American corporation Phillips-Van Heusen. Clothes and shoes are distinguished by their simplicity, convenience and fairly high quality, which, however, has been slipping lately and does not always adequately correspond to prices. Mainly natural materials are used; sometimes with the addition of synthetics. Clothing and footwear are designed in the USA and manufactured mainly in Asian countries and North Africa. The price segment is upper in Russia, above average in Europe and the USA.
Story
The creator of the brand, American Tommy Hilfiger, was born into a poor family in New York in 1951. His parents wanted their son to become an engineer, but he managed to insist on his own and began working in the clothing trade. Already in 1969, he opened his first store - The People's Place, which, however, quickly went bankrupt (in 1975).
After this, Hilfiger worked as a fashion designer, and in 1984 he opened his own company, called Tommy Hilfiger Corporation. The company was acquired by Hong Kong businessmen Silas Chou and Lawrence Stroll in 1989, and went public in 1992, issuing shares that are still listed on the New York Stock Exchange (NYSE: TOM).
In 2006, however, Silas Chu and Lawrence Stroll sold the company to the British company Apax Partnets, and in 2010 the Tommy Hilfiger Corporation was bought by the American corporation Phillips Van-Heusen, which also owns the brands Calvin Klein, Van Heusen, Arrow and Izod. The transaction amount was $3 billion. At the same time, Tommy himself still works as the chief designer of his brand.
It must be said that Tommy Hilfiger clothing quickly became popular in the United States, where they generally love sports casual - a style of which, apparently, Tommy Hilfiger is a prominent adherent. An important factor Hilfiger’s experience in working with consumers, knowledge of their tastes and needs, which made it possible to create truly in-demand clothes, also became a success.
Initially, Hilfiger produced only men's clothing, but then the range expanded: a women's line appeared, and a little later - teenage, then children's. Branded perfumes also began to be produced.
In the 1990s, Hilfiger received a number of awards: the title of "Designer of the Year" from the Council of Fashion Designers of America in 1995, the title of "Designer of the Year" from New York's Parsons School of Design and the title of "Men of the Year" from GQ magazine in 1998. In addition, Hilfiger is the winner of the FIFI Awards, given to perfume manufacturers, as well as the “From the Catwalk to the Sidewalk” award from VH1, awarded at the Fashion & Music Awards show (again in 1995). In 2002, Tommy Hilfiger was recognized as "International Designer of the Year" by GQ magazine.
The first Tommy Hilfiger brand store opened only in 2000 - in New York. Subsequently, stores were also opened in London, Hong Kong, Tokyo, Mexico City and other cities. In Russia, Tommy Hilfiger does not have a branded network; The brand is represented by the Unitim company, and the retail stores are handled by the Genexim company. Most Tommy Hilfiger stores in Russia operate under a franchise scheme.
Currently, Tommy Hilfiger is considered one of the best American fashion designers - along with Ralph Lauren, Calvin Klein and Perry Ellis. Clothes from Tommy Hilfiger are worn by many American stars and famous people: actor Hugh Grant, musician David Bowie, ex-President Bill Clinton, members of Metallica and No Doubt; The Tommy Hilfiger brand was also loved by the late musician Michael Jackson.
Hilfiger is a keen sports fan and enjoys sailing, fishing, scuba diving and skiing. He also sponsors the Ferrari racing team and previously sponsored the US Freestyle ski team. In addition, Hilfiger is involved in philanthropy in the field of environmental protection and medical development.
Range
In Tommy Hilfiger stores you can find almost all items of men's, women's and children's clothing and shoes related to casual style. You won’t find business or formal clothing at Tommy Hilfiger (although strict casual suits are presented in some foreign stores, they cannot really be called formal wear). And here is the assortment casual wear and a variety of accessories is quite extensive. Although the overall style is somewhat specific - not everyone likes it. This style is characterized by simplicity, minimalism, softness and naturalness.
Mainly used natural fabrics, mainly cotton and wool. Sometimes other natural materials are added to them - silk, linen and cashmere. Synthetics are sometimes added to cheaper items - polyester and nylon (polyamide). The quality of fabrics/knitwear is usually above average, they are quite wear-resistant and tactilely pleasant. But this is not top class.
Most things are plain; At the same time, there are a variety of colors - red, blue, white, gray, blue, brown. All colors are usually deep and beautiful. Things with patterns are rare; the patterns are mostly geometric. The styles are quite varied; There are both tight-fitting clothes and very loose ones. Clothes and shoes are soft, comfortable, and convenient.
The accessories presented in Tommy Hilfiger stores are mostly boring, they often contain a noticeable amount of synthetics, and the prices are high. However, you can find quite original models.
Personal impressions. Reviews
I've been wearing Tommy Hilfiger jeans (quite actively) for over two years now, and they're still very good appearance. Tommy Hilfiger clothing endures a large number of washable, comfortable. The fabrics/knitwear are quite high quality (with some exceptions, however). The cut is good, neat seams; In general, clothes are distinguished by neatness and polish.
Most reviews on the Internet are positive. Buyers note good quality, durability and comfort of Tommy Hilfiger clothing. Complaints are mainly about high (inflated) prices, a boring lineup and a unique style - not everyone likes it. Quality complaints are rare, but I have seen, for example, a report that Tommy Hilfiger wool jumpers are quickly pilling.
Many buyers note the good quality and comfort of Tommy Hilfiger shoes. Besides this, almost everyone is delighted with the perfume and eau de toilette Tommy Hilfiger. I don’t know much about this matter, but in any case, it’s worth stopping by to “smell” it.
Brief summary:
- Country affiliation: The brand and owner company are American (USA), American design (USA); clothing and shoes are produced in Tunisia, Thailand, China, and Vietnam.
- Clothing styles : casual (mostly sports casual).
- Range : shirts, blouses, polo shirts, T-shirts, jeans, casual trousers, dresses, cardigans, jumpers, pullovers, jackets, coats, sneakers, sneakers, shoes, boots, boots, hats, scarves, gloves, belts and more.
- Clothing, shoes and accessoriesfor men, women and children .
- Clothes sizes : women's - from 40 to 48 (jeans - from 25 to 30), men's - from 44 to 56 (jeans - from 28 to 38), children's - by size: from 104-110 to 176-182.
- Shoe sizes : women's - from 36 to 41, men's - from 39 to 45.
- Materials : natural - cotton, wool, leather; artificial - polyester, nylon, polyamide.
- Price segment : top (premium).
Approximate prices for women's clothing and shoes (as of November 2012) :
- T-shirts - 2700-3000 rubles
- Blouses, shirts - 4500-6500 rubles
- Pullovers, jumpers - 5500-7000 rubles
- Turtlenecks - 6000-6500 rubles
- Cardigans - 7500-13000 rubles
- Jeans - 5500-7500 rubles
- Casual trousers - 6000-7000 rubles
- Dresses - 8000-9000 rubles
- Jackets - 11,000-17,000 rubles
- Coat - 18,000-23,000 rubles
- Belts - 3000-4500 rubles
- Gloves - 2500-5000 rubles
- Scarves - 3000-6000 rubles
- Ballet shoes - 3500-4500 rubles
- Sneakers - 4500-6000 rubles
- Sneakers - 5500-7000 rubles
- Shoes - 6500-9000 rubles
- Boots - 8500-12500 rubles
Approximate prices for men's clothing and shoes (as of November 2012) :
- T-shirts - 2500-3000 rubles
- Shirts - 4500-6000 rubles
- Polo shirts - 4000-5000 rubles
- Casual trousers - 5500-8500 rubles
- Jeans - 5500-7000 rubles
- Jumpers, pullovers - 5300-9500 rubles
- Jackets - 11,000-16,000 rubles
- Hats - 2300-2700 rubles
- Scarves - 3000-3500 rubles
- Belts - 3000-3500 rubles
- Gloves - 3000-4300 rubles
- Sneakers - 6000-8000 rubles
- Moccasins - 7500-9000 rubles
- Shoes - 8000-11000 rubles
- Boots - 7000-10000 rubles
- During sales periods, prices can be divided by two.
Approximate prices for children's clothing and accessories (as of November 2012) :
Anna Turetskaya
Reading time: 13 minutes
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The American Dream, the Tommy Hilfiger brand is a true life destination for many. Few companies have managed to achieve this. An excellent example of this is that This clothing brand is loved by people such as stars and politicians - singers, models, actors, and even the American President and the Prince of Wales. The Tommy Hilfiger company produces clothing in different styles, from casual and business to sports. Shoes take up a significant share. The range is complemented by perfume compositions and all kinds of accessories.
History of creation and brand Tommy Hilfiger
Brand Tommy Hilfiger famous
big a variety of beautiful and comfortable quality shoes
. The exceptional quality of this brand’s shoes is ensured by the fact that they are produced focusing on the European consumer.
When creating wardrobe items by Tommy Hilfiger manufacturers Only high-quality and environmentally friendly materials are used natural material , having passed all the necessary checks. All models are manufactured using unique technologies that guarantee comfort and long service life.
From early childhood, Tommy Hilfiger dreamed of becoming a designer , and did not connect his future with any other profession. IN at a young age He opened a small shop , giving it the name "People's Place". Things were going very well until the financial crisis in 1977 year, as a result of which the store went bankrupt, and the young man went to try his luck in alluring New York.
A young designer in New York started selling sportswear , which lasted for about a year. The case had to be closed. But still Hilfiger was lucky and he was accepted as a designer at the Jordache company ", producing denim clothing.
IN 80's , having established cooperation with Mohan Muryani, largest producer textiles, Tommy headed promising direction Murjani International , a line aimed at the development and production of fashionable denim clothing.
IN 1985 happened in New York debut of the spring-summer collection. It is worth noting the eccentrically conducted advertising campaign. At its center were not the presentation of the elements of the collection, but the personality of the designer himself, who proclaimed his clothes newly-minted “leading brand” . It’s surprising, but the advertising, which happened in such an unusual way, simply elevated the designer to the same pedestal with such large well-known companies as Calvin Klein and Ralph Lauren. Within just a few years, the name Tommy Hilfiger, without much difficulty, turned out to be heard throughout New York .
At the end 1989
In 2009, Mariani was no longer able to manage the actively developing and expanding line of Tommy Hilfiger and sold it to the designer for $140 million. Around the same time, the brand received its next patron - businessman Silas Choi from Hong Kong. Tommy used the proceeds from the sale of company shares to business expansion
. The production line has been expanded – production of perfumes, accessories, underwear for men
, and first collection of clothes for women
. At the same time, about 500 branches opened in the United States.
At the beginning of the new century, Tommy Hilfiger sold the company, with the condition that he retain the role of director.
Tommy Hilfiger collections - the most fashionable clothes
The main directions of the company's work:
In addition to these areas, there are additional lines, without which the brand would not be complete:
Tommy Hilfiger footwear here are shoes for men and women. This line went into production in 2001.
TrueStar - the famous fragrance of the brand, created by the designer himself.
RedLabel - The main material used to create this line is denim. Offered various models shirts, jeans and sweaters made in a sporty style.
H. — this line operates after the sale of the company, but all models are made in a unique design style.
Tommy Hilfiger - these clothes are sold in various multi-brand stores.
Tommy Sport - p a popular trend in the 90s, thanks to which Tommy Hilfiger gained worldwide fame.
Tommy Hilfiger for the Home - This line offers a wide range of bedding and shower accessories.
Tommy Hilfiger brand clothing care
Please remember that before using any item of clothing from this brand, you must carefully study all the marks on the label
. Follow all the prescribed rules, and in this case things will last a long time and of high quality. It is also necessary to use prescribed storage methods because long-term incorrect position can cause harm to certain types of tissue.
Tommy Hilfiger - reviews from fashionistas, quality of clothing
Olga:
I once placed an order in an online store. I ordered jeans from this brand in size 28 to try on according to the size chart posted on the website, although my usual size is 26. In the end they turned out to be too big. I re-ordered it at 27, but this size also fit quite loosely. I had to refuse again. I didn't order anymore. It’s a shame, of course, that I made a mistake twice. The quality was an A plus. Now I will not rely on such tables.
Oleg:
I bought a down jacket as a birthday present for my wife last winter. I was afraid that I wouldn’t get the size right, but I could change it later. But it fit perfectly. The wife was delighted. The quality is super, the thing itself is light, despite the fact that it is winter outerwear, it does not make you look fat at all. Great brand.
Irina:
I really love this company. All their clothes are of the highest quality. Most of all I love my coat from this brand. At first I thought it was a bit rustic for its price. But after trying it on and examining it, I realized that this was a real miracle. Fits very well on the figure, plus it is also slimming. Although it is thin, it is very warm. Light in weight. Sewing and fabric High Quality. So don't even doubt it!
Marina:
I try to buy new things only from this designer. Because style and quality are always at their best. I've been wearing black and blue leather ballet shoes from this brand for 2 seasons now. At least they have something to do with it. This is a clear example of excellent quality. They are also very comfortable, which is very important, soft and do not rub. They look super neat on my feet, although my size is rather big.
Alexandra:
This fall I bought gorgeous suede boots by Tommy Hilfiger. I even managed to walk in the first snow in them; it turned out to be a little slippery, but not critical. Of course, you shouldn’t wear them in slush, but when slight frost Warm socks (not wool) keep your feet from freezing. I would rate the quality and convenience as a solid five. A very worthwhile thing!
Angela:
I’ll write a review about my favorite and incredibly warm sweater. In general, I really love marine themes, but I rarely see anything on this topic in high-quality execution. And then, when I saw a sweater with a full-length anchor, I immediately fell in love with this thing. When worn, it looks very beautiful, stylish and expensive. And how soft he is! Even on naked body I put it on, but it feels amazing! There is no fault with the quality, everything is done neatly and nicely, even if turned inside out. Here is one BUT - production in China, but it seems that the managers of this company very carefully monitor the quality of all products.
Natalia:
I finally bought these jeans from Tommy Hilfiger. I looked at them so much until I was left with the last size. I didn’t even hope that it was mine, because the jeans looked much smaller than they actually were. Not only did they fit me, but they fit just perfectly. The only thing was that the legs were long, but that was easily fixable. The fabric is very soft and high quality. I think that skinny girls will wear jeans of this style just like models, since they fit so well on my size. Speaking of style. It is the most ordinary - without any newfangled bells and whistles, double-triple stitching and pockets one on top of the other, but at the same time they just emanate some kind of chic. I recommend it to everyone!
Maria:
This company has a lot of good shoes. Personally, I have leather shoes that I liked at first sight. They have a very comfortable heel thanks to the small platform. At first I was disappointed. Because the headband pressed on the bone, it seemed so hard. But then, apparently, everything went wrong after two or three days at work. By the way, despite the heel, my legs don’t get tired at all.
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