Decorative cosmetics - what is it?! Decorative cosmetics: making the right choice

Modern girls use two types of cosmetics: one is intended for skin and hair care, the second is to emphasize the beauty and expressiveness of the eyes and lips, make the shape of the face more attractive and hide defects in appearance. You can often come across the term “ decorative cosmetics" What it is? And why is it needed?

This is nothing more than mascara, pencil, powder, in short, everything that women need for daily makeup application and facial decoration. There are quite a few manufacturers of decorative cosmetics, and in the assortment of each of them, as a rule, you can find a complete set of products for creating an attractive image.

Some girls remember how in childhood their mothers and grandmothers said that the sooner you start using cosmetics, the sooner you will grow old. This may have been the case in the 80s and 90s, but today many brands endure in production modern technologies and use high-quality raw materials. Of course, these are not cheap decorative cosmetics like the well-known Ruby Rose, nor are they famous brands whose products are distributed in underground passages at a price one and a half to two times cheaper.

Real high-quality cosmetics from popular brands are not only harmless - they can protect against more negative influence environment. So, powder and foundation can create a protective film on the skin, and mascara will strengthen the eyelashes. It's all just a matter of which manufacturer to choose.

It is also worth noting that there is medical cosmetics decorative. This foundations For problem skin and lipstick for better hydration and preventing the development of allergies.

What is included in a modern set of decorative cosmetics?

You won’t find anything in a modern girl’s purse, and it’s not for nothing that there are “evil” jokes about this. Typically, many women limit themselves to using powder, mascara, eyeliner and an eyebrow pencil or marker. Full list decorative cosmetics includes much more products. Many ladies don’t even know about the existence of some. So, decorative cosmetics are:

• Mascara;
• eye shadow;
• powder;
• eyeliner;
• Foundation;
• face corrector;
• eyebrow pencil;
• lip gloss;
• felt-tip pen/eyeliner;
• lipstick;
• Eyeliner;
• blush;
• felt-tip pen for eyes;
• bronzer;
• makeup base;
• eyebrow shadows;
• highlighter;
• eyebrow mascara;
• gel for fixing eyebrows and eyelashes;
• lip pencil;
• shimmer.

But this is not the whole list, but what ladies usually use in Everyday life. The rest of the decorative cosmetics products are most often used in their work by professional makeup artists who need to make perfect face(in all understandings of this phrase) models, public people and ordinary girls ahead of the big day.

How to use the funds?

Let’s say that if everything is clear with pencils, then the role of shimmer or highlighter may remain a mystery. To understand how all these tools work, the easiest way is to familiarize yourself with step by step instructions applying makeup. To do this, you will need actual decorative cosmetics (that’s all that is in the cosmetic bag) and at least a few brushes.

1. Cleansing the skin and applying a moisturizing day cream.
2. Makeup base. This is not a foundation, as many dare to assume. Although they have the same goal, the result will be different. This product is necessary to hide skin defects in the form of acne, pigments and unevenness; it smoothes the complexion and visually evens it out. The base must match natural color. Apply to massage points of the face, not reaching the hairline.
3. Foundation - needed to set makeup.
4. Bronzer. It is not necessary to use it, only if you want to emphasize the shape of your face or completely change it. Instead, you can take powder darker than your natural tone. It is usually applied to the cheekbones, nose and forehead.
5. Highlighter. Designed to lighten areas of the skin. It is distributed under the eyebrows to emphasize their shape, on the bridge of the nose and nasolabial triangle. Perfectly hides dark circles under the eyes.
6. Loose powder. It is necessary to apply it with light brush movements, “sweeping”.
7. Brows. To secure, you can apply a fixative gel. There are several coloring products to choose from: eye shadow, pencil, felt-tip pen and mascara. Each of them is worthy of attention, you need to choose yourself - what you like best. It is only worth noting that a felt-tip pen and mascara allow you to achieve a clearer shape, while a pencil and shadows look more natural.
8. Eyes. For coloring, take a felt-tip pen and liquid eyeliner for the arrows, eye shadow, a pencil for the inner area of ​​the lower eyelid and mascara. You can also pre-apply a fixing gel to the eyelashes.
9. Lips. It is necessary to slightly erase the natural boundaries of the lips by applying foundation. Then draw a shape with a pencil, apply lipstick or gloss, powder and make another layer.
10. The last step is blush. Distribute on the highest point of the cheekbone.

What are the most popular brands of decorative cosmetics?

This type of product is in great demand on the market, so it is not at all surprising that a huge number of manufacturers have appeared. First of all, you need to decide on the price - what cost will be affordable. High-quality decorative cosmetics are not necessarily those for which you will have to shell out several thousand rubles. It's all about the brand: whether it is advertised or not and how many years it has been on the market.

An excellent representative of budget decorative cosmetics is the German brand Catrice Cosmetics. Surely many have never even heard of it. Meanwhile, this brand offers ideal value for money. The range has everything you need: eyes, face and nails. This decorative cosmetics has received positive reviews, so it’s not scary to try it. By the way, it refers to Cosnova GmbH.

ArtDeco is also popular, but its cost will be slightly higher than that of the previous brand. And for those who want to buy professional products, but cannot allocate too much money for them, it is worth paying attention to the South Korean brand VOV. Offers everything you need modern girl, a popular American brand NYX, and connoisseurs of Belarusian production should pay attention to Relouis. And now some reviews of the most popular brands.

Seventeen

In business since 1962, this Greek manufacturer is quite popular, and for good reason. From the very beginning, the company’s assortment was replenished with exclusively high-quality goods, thanks to which it quickly took a leading position among similar companies and has not surrendered it to this day. Decorative cosmetics "Seventin" has almost only positive reviews, and only a few products fell out of favor with the ladies. For example, Rockin 347 lipstick has an unpleasant taste and smell, and Longstay 34 eyeliner quickly blurs.

Shadows, foundations, eyeliner, mascara, lipstick, eye and eyebrow glosses - all this is included in the Seventin decorative cosmetics range. The powder also has good reviews and can be used for application to the neck and décolleté. Prices: 250-1150 rubles.

MAC

Professional cosmetics of the highest class, which not only satisfies the goals of makeup artists, but is also suitable for daily makeup - easy to use and can be used regardless of the age of the fair sex. MAC decorative cosmetics in its assortment contains absolutely everything that ladies need: products for the eyes (plain and gel eyeliner, pencil, eye shadow, mascara), for the lips (gloss, lipstick, pencil) and for the face (powder, concealer, blush, foundation cream). Besides this, there is everything necessary tools for applying makeup.

Prices on average range from 1300 to 5650 rubles. But many girls are sure that quality cannot be cheap. So, MAC decorative cosmetics at one time collected only good reviews, but everything comes to an end. Some girls were also disappointed with Opulash Optimum Black mascara.

L'Oréal

Few people know that this brand has absorbed as many as 25 cosmetic brands. These are both luxury products and mass market, that is, economy, so L’Oréal can be called a real empire. This includes Garnier, Maybelline and Vichy.

If we talk specifically about L’Oréal Paris, then these are relatively inexpensive decorative cosmetics - on average 500-800 rubles. But its quality is no worse than more expensive brands. Almost all the remedies left in the girls’ souls warm feelings, because using them is pleasant and convenient. It is also worth noting that in the manufacturer’s assortment you can find everything you need to apply makeup: mascara, wax and lead pencils, eyeliners and markers, lipsticks and glosses, blushes and powders, foundations and fluids.

Max Factor

One of the oldest cosmetic brands in the world, Max Factor is a full 41 years older than the popular Clinique brand. In Russia, makeup products from this manufacturer appeared during perestroika and very quickly became beloved and popular.

Few people know that Max Factor is an American businessman of Jewish origin originally from the Russian Empire. Here's an interesting note. A young man born in 1877 was already selling cosmetics at the age of 20 own production in a Moscow store, and after moving to the USA he became a makeup artist, stylist and make-up artist. And it was he who became the father of decorative cosmetics.

Today this brand is even more popular than during perestroika. The brand is famous ideal ratio prices and quality and a huge selection of products. Max Factor is an inexhaustible palette of colors, ease of use, current seasonal new products, quick results and the opportunity not only to make yourself more beautiful, but also to provide additional care.

The range of cosmetics is also quite large, and the prices are pleasing - 150-1550 rubles.

PUPA

Another decorative cosmetics that has good reviews is PUPA. The Italian manufacturer offers many different products to its fans.

Prices vary: from 130 to 1330 rubles. It is worth noting that the most popular baked products are eye shadow and powder. They look more natural and smooth the skin, making it more attractive.

Lancôme

It is believed that the price of the products is appropriate - on average 1000-3000 rubles. The assortment includes everything you need to create ideal image: cosmetics for eyes, lips and face in a wide variety of forms. It is also important that these products are not harmful; on the contrary, they are intended to literally protect natural beauty. But the reviews are quite contradictory. Some people believe that the best Lancome products are those produced for skin care, while they are unable to create decorative cosmetics. Other girls, on the contrary, are completely delighted with makeup products.

Estee Lauder

The American brand, which was once very modest, but has now become a huge corporation, deservedly takes its place in the “Best Decorative Cosmetics” ranking. Not every woman can afford the products of this brand, because their cost varies on average about 3-5 thousand rubles. But Estee Lauder is high quality and the opportunity to choose among the company’s huge assortment.

Decorative cosmetics of this brand invite modern beauties to use products for the eyes, lips, eyebrows and face. These are foundations, powders, blushes, mascaras, eye shadows and lipsticks that help create a unique image, while maintaining naturalness and individuality. Like products from other manufacturers, in some cases Estee Lauder is the ideal cosmetics, but some of the products are disappointing.

Decorative cosmetics for girls in a suitcase - everything for little princesses

From birth, a woman seems to understand that she is the most beautiful thing on earth. Little beauties strive to be like their mothers; they also want to paint their nails, lips, make their cheeks even rosy and use eye shadow. Decorative cosmetics for children under 5 years old and for girls aged 8-12 years have appeared on the Russian market for a very long time. Let's take a short review of the most popular manufacturers: what is included in the kit and how harmless are such products?

"Princess"

The princess's magic suitcase is intended for children over 5 years old. It includes cosmetics made without the addition of chemical dyes and which are hypoallergenic. The set includes palettes with eye shadows, blushes and lip glosses, as well as lipsticks and nail polish. Recently, more rings and clips have appeared in the suitcase. Any little fashionista will be delighted with such a gift.

The girls' mothers are no less delighted with the set and confirm the safety of the products. The cost of the suitcase is approximately 1,700 rubles.

"A Princess's Wish"

This children's high-quality decorative cosmetics is produced by Markwins International according to the developments and formulations of specialists in the field of cosmetology and healthcare. The cost of the set is approximately 2600 rubles, but it includes enough a large number of cosmetics: body and lip gloss, nail polishes, lipsticks, eye shadows and pencils, various tools, elastic bands, hairpins and a mirror. In this way, the little lady will be able to highlight her youthful beauty.

Briefly about the main thing

Makeup is very interesting and exciting activity, which every girl should know in order to create unique daytime and evening looks. It’s not difficult to remember all the steps, the main thing is to use high-quality decorative cosmetics for the face, which not only will not spoil appearance, and will protect the skin from negative impact environment that every woman encounters in her daily life!

Decorative cosmetics, based on the main types of raw materials used for their production, are divided into fat-based, powder and compact products. Fat-based cosmetics - lipsticks, gloss and lip balms, blush, eye shadow, pencils for eyelids, lips, eyebrows and other products. They are made from a mixture of synthetic and natural products: fats, waxes, oils, biologically active substances with the addition of dyes and pigments. Powdered and compact decorative cosmetics products - powder, dry blush, compact eye shadow - are powdery flavored mixtures of mineral and organic substances.

Fat-based decorative cosmetics. Lipsticks are hygienic (colorless or lightly colored), protective (from exposure to cold or UV rays) and tonal - for coloring lips. Hygienic lipsticks contain moisturizing and wound-healing preparations: vinylin, propolis, azulene, bisabolol, vitamins E, K, avocado oil.

The consistency of lipsticks can be hard (stick, pencil) or creamy, packaged in jars or tubes with a brush. Based on the degree of fat content of the stroke, lipsticks are divided into bold, semi-bold and dry. The fat content of lipstick is related to its formulation and the melting point of the waxes included in the composition. The dropping point (close to the melting point) of lipsticks should be from 55 to 80°C, which ensures the strength of the lipstick core and high quality of the stroke.

The widest range is foundation lipstick, produced in a wide range of tones and shades. Based on color fastness, foundation lipstick is divided into three types - simple, traditional (stays on the lips for 3-4 hours); stable (5-
6 hours) and super-resistant (super-resistant), retaining its color on the lips for more than 6-7 hours and leaving a minimal mark. Foundation lipstick contains pigments (natural or synthetic origin), which provide coverage (opacity) of the lipstick, and organic dyes. Dyes are allowed to be added to lipsticks no more than 3-3.5%, while the total content of dyes and pigments in lipstick is 20%.

When assessing the quality of lipsticks, the appearance is determined - the surface of the rod must be flat, smooth, evenly colored, without bubbles or cracks, the smell is pleasant, the stroke is even, uniform, without grains.

Packaging, labeling, storage. Lipsticks are packaged in metal, plastic or combined pencil cases, and the lipstick must be firmly held inside the pencil case, the slider must move freely, and when moving back, it must not cut off the edge of the lipstick. Lipsticks are produced in cases (folding thin cardboard) and without them, as well as in sets with other cosmetic products.

Lipsticks are stored in dry, ventilated areas with a relative air humidity of no more than 70% at a temperature of 0 to 25°C.

Decorative cosmetics, powdered and compact

Powder is a flavored, finely ground mixture of amorphous talc, zinc oxide, zinc stearate, magnesium stearate, starch, rice or maize flour (in varying proportions) and natural mineral pigments. The powder should absorb skin secretions, eliminate shine, be easy to apply to the skin and have sufficient covering power to mask skin defects.

Based on their state of aggregation, they distinguish between loose powder, compact powder, liquid powder, and cream powder. By skin type - for normal, oily and dry. By tone - white, pink, Rachel (pink-yellow), light and dark, peach, tan (the tone can be indicated by a number). Based on the degree of grinding of the components, loose powder is divided into “extra” groups (extra fine grinding) and group 1. The content of water and volatile components in powdered powders is 2%, the mass fraction of zinc stearate is no more than 20%.

Powdered powder is packaged in cardboard, plastic or combination boxes; the top of the box must be covered with a polymer film to prevent it from scattering.

In compact products, the content of volatile components and moisture is 7%, the mass fraction of zinc stearate is 11%; they are smaller in volume and have a higher density. Compact powder has the ability to be applied in a light layer to the skin, but not crumble. Starch, dextrin, and tragacanth are used as binding components. The correct proportion of powder substances and binder ensures the degree of compactness of the powder - dense, but not hard; unable to “salt” on the surface.

This also applies to other compact products - blush, eye shadow, etc. Compact shadows and blush differ from powder in the tone and color of pigments and dyes, with a predominance of cool tones - green and blue, lilac, lilac, etc. The quality of compactness of powder , blush, eye shadow are checked when a tray with a compact product hits a hard surface covered with a layer of linoleum: the products should not crack.

Compact powders and other products are packaged in metal or plastic trays, which are inserted into powder compacts or palettes and supplemented with an insert (eyeshadow applicators) for application. A polymer film spacer is placed between the powder layer and the liner.

Powdered and compact decorative cosmetics products should be stored in dry warehouses at a temperature not lower than 0°C and not higher than plus 25°C with a relative humidity not higher than 70%. The guaranteed shelf life of products is established by the manufacturer.

Mascara

The most widely used is liquid emulsion mascara in a can with a screw-on brush cap. It has higher consumer properties and ease of use.

Liquid emulsion mascara is a suspension of finely ground coloring pigments in an emulsion medium containing substances that leave a hydrophobic, poorly water-soluble colored film on the eyelashes. The emulsion contains fatty components, lanolin derivatives, vegetable waxes, film-forming polymers, emulsifiers, and emulsion stabilizers. To protect the mucous membrane of the eyes, anti-inflammatory additives are introduced into mascara - azulene, propolis, provitamins, rose oil, etc. Mascara is available in various colors. Mascara can be regular and water-resistant; the latter contains a large number of water repellents and waxes, which dissolve only in special liquids for removing oily makeup. To increase the volume of eyelashes and lengthen them, 3-4% of thin crushed polymer fibers are introduced into emulsion mascaras.

Decorative cosmetics for nails

Decorative cosmetics for nails are manicure varnishes and enamels. Nail polish is a colorless or colored transparent solution of a mixture of polymer film-forming agents in organic solvents. After drying, the varnish leaves a transparent film on the nails. Nail enamel is a colored, opaque suspension of pigments in varnish. The enamel leaves an opaque colored film on the nails.

Nail enamels contain finely dispersed mineral pigments, various dyes, metal oxides, pearlescent additives (guanine), finely ground variegated inclusions of “gold” or “silver” (aluminum particles about 0.1 mm in size), mica particles and other decorative additives depending on from fashion.

Film-forming polymers in varnishes and enamels (hereinafter referred to as varnishes) are cellulose nitrate and polymer resins - polyester, styrene-acrylate copolymers, which improve the structure of the film, increase gloss, hardness and adhesion (joint strength) to the surface of the nail. To reduce the fragility of the film, high-molecular oils - plasticizers, for example, castor oil, dibutyl phthalate, are introduced into the varnish composition. Organic solvents in varnishes serve to improve dispersion, reduce viscosity and form a high-quality film layer. The dry residue content in varnishes is 12-18%. The varnish label (usually on the folding case) should contain information about the content of volatile components. It is prohibited to use toluene and formaldehyde in varnishes. Solvents can cause irritation or allergies, but the film of dried varnish itself is harmless.

The film of manicure varnish should evenly cover the nails and remain unchanged on the nails for as long as possible. Varnish films must be resistant to water, as well as cleaning agents, detergents and rinsing agents.

The drying time of a double layer of varnish at a temperature of 20°C should be no more than 2.5 minutes. Currently, enamels with high hiding power and drying speed are produced 1-
2 minutes.

The modern range of decorative cosmetics for nails includes protective compositions for nails with protein, gelatin and calcium salts, products for strengthening and restoring nails nail plates, a base for varnish that smoothes out unevenness on the nail plates.

Nail polish removers contain a mixture of solvents - acetone, amyl acetate, ethyl acetate, isopropyl alcohol, etc., with the addition castor oil. They are distinguished by their ability to quickly dissolve varnish film. Liquids are available that do not contain acetone.

Manicure varnishes are packaged in glass bottles various shapes 15 ml (1/2 fl.oz.) with screw cap and insert brush. Some varnishes have glass or metal ball for ease of mixing the composition. Bottles of varnish are produced in folding cardboard cases and without it.

Storing manicure varnishes at a temperature not lower than plus 5°C and not higher than 25°C while observing fire safety.

Most modern women cannot live a day without makeup. They all pursue different goals - some want to look better, for others it is a forced necessity related to work. But in both cases one should pay attention Special attention choosing decorative cosmetics. The quality and durability of makeup, as well as health, depend on this skin faces. It is preferable to use professional lines of decorative cosmetics for these purposes. They meet all these wishes.

Definition

Popular Products:

Inglot

Polish manufacturer professional cosmetics, founded in 1983. It is a reputable brand used by many makeup artists around the world. Compared to other brands, it has affordable prices, without losing the quality of the products. Now the brand has more than 330 stores in 46 countries.

Popular Products:

They also produce good decorative cosmetics:

• Make-Up Atelier Paris. France. The company has been around for about 30 years. The brand is known not only for its first-class decorative cosmetics, but also for its schools that train professional makeup artists. The brand also creates special effects for films (false masks, leather, etc.) and does body painting. Other French cosmetics are discussed in detail in.
• Make-Up-Secret. Russia. The brand appeared thanks to a group of Russian makeup artists in 2009. When creating tools, the needs of both craftsmen and ordinary people who want to purchase good decorative cosmetics. Has fairly affordable prices for all products.

  

  Russian products Make-Up-Secret

• AERY JO. South Korea. Created in 1994, it produces professional, high-quality, but at the same time fairly budget-friendly cosmetics. This company can offer more than 60 categories and 500 products of decorative products, as well as makeup accessories and cleansing products.
• Bobbi Brown. USA. Appeared in 1991. With its help you can create not only complex professional, but also easy everyday makeup. The brand produces not only decorative products for all skin types, but also a variety of cosmetical tools with a healing effect.

  

  Cosmetics from the American company Bobbi Brown

• Evagarden. Italy. The company was founded in 1979. The brand is famous for its light and pleasant to the touch texture. All products are hypoallergenic. Takes into account the needs of any skin type, age, season. Product lines are updated at least 2 times a year.
• MAC. USA. The brand is a subsidiary of Estee Lauder. Specializes in the production of decorative cosmetics with the widest range of shades. All products are constantly updated. When creating, racial differences in skin, gender and age are taken into account, so anyone can find suitable cosmetics for themselves. You can find out about other American cosmetics.
  

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conclusions

IN modern world good professional makeup Not only stars, but also any ordinary person can have it. Even among usually expensive and high-quality products, it is quite possible to find cosmetics for yourself at affordable prices.

A huge advantage of this choice of cosmetics is its gentle effect on the delicate and sensitive surface of the face. Now it’s much easier to become a little more beautiful without harming the health of your skin.

Divided into five main groups: Facial cosmetics. Includes foundation, foundation, powder, blush and various correctors. Such products are usually used to eliminate facial skin defects, eliminate bruises, redness, irritation and even freckles. Powder or foundation

Usually they try to create an even complexion, and use blush to give the skin a vibrant shade of youth.

Eye cosmetics. Includes mascaras, eye and eyebrow pencils, liquid eyeliners, dry and liquid eye shadows. Eye cosmetics emphasize expressiveness, apply colors that match clothes in order to give charm, playfulness to the appearance, or simply finish it off.

Lip cosmetics. This group of cosmetics includes a smaller variety: colored or simply moisturizing lipsticks, lip glosses and pencils. Lipsticks usually add brightness to the lips or a color that should also match clothes. Lipsticks are most often used by girls whose lip color is not naturally so bright. Glosses add shine and volume to lips. Pencils are used to limit the contour of the lips; with the help of a pencil you can either enlarge the lips or reduce them if the lips are very large in size. Hair cosmetics. For hair there are various dyes, mousse, styling wax, gel, hairspray and various sparkles

. Mousse, gel, varnish and wax are used for styling and to create any kind of look. These products allow the hair to maintain the shape that the master gave it. The head is usually sprinkled with glitter before holidays and celebrations, so that the hair does not lose its chic when wearing festive attire. Cosmetics for nails. It includes various varnishes, both colored and transparent, glitter, stickers and much more. which are used for manicure or.

Decorative cosmetics filled life modern woman, every woman has some kind of decorative cosmetics.

Cosmetics and their types

Like decorative cosmetics, cosmetics are divided into three main groups: therapeutic, hygienic and preventive.

Medicinal products usually include those approved by the Russian Medical Commission and sold in pharmacies. Therapeutic products can be used for hair, nails, and for the skin of the face, hands, feet, etc. There are various medicinal masks, creams, lotions, milks, scrubs, shampoos, balms, toothpastes, mouthwashes, soaps, oils, salts and much more. A distinctive feature of medicinal cosmetics is that they are all based only on natural products.

Hygienic cosmetics usually include products that help us keep our body clean, healthy and hygienic. This includes cleansing creams, lotions and masks, and soap. Also includes sanitary napkins, antiperspirants, talcs, sprays.

Almost all creams, masks, lotions, soaps, shampoos, and balms are preventive cosmetics. The purpose of such products is to maintain the beauty of our body from hair to fingertips.

Pros and cons of decorative cosmetics and cosmetics

People have been arguing about the benefits of cosmetics for decades and have not yet come to a single, definitive opinion.

Decorative cosmetics is certainly considered one of the the best means giving beauty to a girl in a matter of minutes. But decorative cosmetics also have one huge disadvantage. Psychologists say that decorative cosmetics, like drugs, are addictive, which is very difficult to get rid of. After using any type of decorative cosmetics for a long time, without wearing it, the girl already feels unsure of herself and her beauty, and self-esteem decreases. This is why doctors say that if you do not have obvious defects, then it is better not to wear cosmetics, so as not to become addicted. And, as you know, after prolonged use, the skin begins to lose its natural pink color.

There is much more debate about other cosmetic products. After all, it all depends on the manufacturer and the composition of the product itself. Of course, many cosmetics can only improve the appearance of a person, his skin and hair. But some that have too much chemicals, capable of ruining even what was. Incorrectly selected cosmetics can cause sudden allergies. Therefore, if you consider it necessary to use various means, then you should buy only those products that are recognized as medicinal or at least approved by the association of doctors.

Decorative cosmetics and cosmetics have become favorite products not only among women, but also among men. Properly selected cosmetics will help you look attractive and will not spoil your beauty.