What do fashion terms mean? Fashion Dictionary: Terms of Fashion and Style

The name of the store is a complex but important component of the business. It will become the main identifier among competitors and important point for recognition among buyers. Success will depend on the name and the chosen development strategy. There are magnet names that attract customers. You can choose this name yourself or use the services of specialists.

It is recommended to come up with several names, and then consult with others. If you have already come up with a store logo, you can attach the name to it. It will influence the formation of a positive reputation and the process of attracting customers.

The name for an online store is chosen in the same way as for a regular one. But it is worth remembering that it must match the domain name, that is, be free.

Professional work

Some people don’t even suspect that there is a whole direction called naming (English: “name”). Names know well the psychology of buyers and the basics of marketing, which allows them to come up with a name to attract buyers the most. You can find them in advertising agencies or on freelance exchanges.

To pay for services you will need from 2000 rubles. A more exact price depends on the company and the experience of the selected employee. If he has experience working with well-known brands, then the fee reaches 20 thousand. Naming services on the fl.ru website, popular for freelancers, are estimated at around 15 thousand.

You can create a competition on youdo.com. In most cases, the fee for a name does not exceed 3 thousand. A survey competition on social networks would be an economical option. Additionally, it will attract new clients. However, for a beautiful name you will have to “splurge” on a prize for the winner.

Not only a professional, but also a beginner can get a great store name. But it is worth remembering that naming is a labor-intensive and tedious process that requires possession of certain knowledge.

Independent naming

Choosing a name is a creative activity in which you can try your own hands. Entrepreneurs who decide to save money on a store name need to take into account the principles of its creation.

Let us warn you right away that the ideal result will not be achieved in 10 minutes of thought. You shouldn't make rash decisions. A high probability of obtaining an attractive name appears when combining several naming tools.

Brainstorming is a powerful tool

The most effective method is brainstorming. It consists of searching for a name by a group of people, which allows you to consider the issue with different sides. Not all people are able to see and admit their mistakes, especially when they are confident that the invented option is ideal.

On the other hand, others will support an idea that may seem mediocre. The main condition is a serious atmosphere and the desire of those present to help in choosing the best name.

Foreign words

Good names come from foreign words. An example is the sweets “Bonjour”, which is translated from French like “good afternoon”, and the online store “bon prix” like “ good price" There are many similar examples. Beautiful names from foreign words look stylish and intriguing.

After choosing a name, it is better to consult with a person who knows the language from which the concept is borrowed. Sometimes words are used incorrectly or they have multiple meanings. It is also important to consider the correctness of sound and the presence of articles.

Merging multiple words

Merging words will help reflect the scope of work. You need to play with words to get an exclusive name. For example, a pet store can be called “Paws” (paw + whiskers). It is clear that the store sells products for those with paws and whiskers.

The names of the tea and coffee shops “Chaikoff” and “Chaikofsky” will be interesting, but no longer original. The last name can also be attributed to the next method.

Use of first and last names

Stores are often called by simple names: “Mashenka”, “Misha’s”, “Victoria”, etc. The owner decides to glorify his own name or his relative. Such names can be rated a three, since it is unattractive. This mediocre option does not allow you to stand out among hundreds of other stores.

You can use your last name or foreign names. The best option would be a surname that reflects the direction in trade - “Medoff”, “Tsvetkoff”. For the basis, they use the leading product and come up with a name based on it. Write down all the options and choose the best one.

If it’s difficult to come up with a beautiful name, then you can immerse yourself in a pleasant environment: turn on pleasant music and think about what your store will give people. The associations that appear are written down on a piece of paper and then selected.

Geography

The names of geographical and natural objects - rivers, countries, areas, etc. sound well. For example, the store of draft beer "Bavaria", children's clothing "Stork", summer clothing "Malibu", hunting goods "Brown Bear".

You can use the characteristics of a country or locality. Almost everywhere there are unofficial names for districts, and some places are legendary. In Donetsk there is a beer store “Dobry Shubin” named after a character from mining folklore. A striking example serves local brands of Scotland associated with the Loch Ness monster.

Fairy-tale and literary characters

Fairytale heroes can be an excellent name for specialty stores:

• "Freken Bock"- hardware store;
• "Elena the Wise"- bookish;
• "Mowgli"- children's toys;
• "Winnie the Pooh"- sweets.

The buyer remembers the good old fairy tales that his mother read before bed. Such names will set you in a good-natured mood.

Popular quotes from films or books, puns and popular expressions based on them have the same effect.

Basic requirements for a store name

You can name the store with any word you like. However, it must meet some requirements:

• Euphony. Each combination of sounds and words is emotionally charged with meaning. You don't have to be an expert to identify a melodic and pleasant combination. Professionals have more gradations. They know how to express openness, tenderness, masculinity, and accessibility with sound.
• Memorability. The name should stand out from competitors, and sometimes be provocative.
• Semantic correspondence. Having remembered the names without an assortment, the buyer will not go to the store a second time.
• Legality. The name must be available for registration.
• Visual clarity. Having chosen a name, you need to present it on the billboard. The letters should not be confused - “l” and “m”, “ts” and “sch”.
• Advertising Perspective. The logo and slogan should be easily matched to the name.

Brevity is called the sister of talent. A sophisticated name that is original but difficult to pronounce will not be the best option for a store name.

To check exclusivity, you can enter a name into the search bar and make sure that competitors are not using it. You should not use the popular prefixes “top” and “vip” - the name will be lost among analogues. It is important that the name evokes desirable and attractive images among buyers. They will not only look into the store, but also recommend it to their friends. Word of mouth will start working.

Poor visual perception of a word that consists of letters that do not extend beyond the line: o, a, s, k, p, t, l, zh. The name must contain letters containing elements falling outside the line: f, d, c, b, r. Marketers believe that the presence of the letter “i” in a word evokes feelings of insignificance or second-classness. Having more than 5 characters makes it difficult to remember.

Clothing store for men and women

When a person is asked a question about quantity famous brands, he will name 10-15, but will quickly remember only 2-3. The same goes for the stores he visits in his area. It is important that the name is easy and memorable. Of course, a store gains fame not only because of its name, but also because of its promotion methods, brand recognition and the availability of good products.

• foreign word - “Top Fashion”, “Brand Fashion”, “ New Look", "Fashion house", "Dresscode";
• descriptive names - “Your Style”, “Fashion City”, “Pretty Woman”, “Lady”, “Wardrobe”;
• geographical name - “Avenue”, “Valencia”;
• play on words - “JemSvit” (jumper), “Freshion” (fresh - fresh, fashion - fashion);
• neologisms - “Getwear” (to wear).

For an online store, they use a laconic name with a positive meaning - “4 Seasons”, “Charm”, “Fashionable Thing”, “Carino”, “Lady Mart”.

It must correspond to the price level, occupied space, assortment, age and social status target audience.

A successful marketing strategy allows a business with an unfortunate name to achieve success - Harm’s (H&F) from English. "evil", but adding a suffix and an apostrophe changed the situation. Oh, My is a light and beautiful name.

Women's clothing store

For a women's clothing store, you can use the following approaches:

1. The combination of syllables of the names of the founders is “MarKo”.
2. Add the prefix off - “Creatiff”, “Bryukoff”.
3. Shorten the words or use an abbreviation - “TIK” (You And Beauty), “BTB” (Be The Best), “Tata” (Tatiana).
4. Descriptive name with a positive emphasis - “Elegant”, “Style”, “Fashionista”.
5. Connect to geography - “Little Paris”.
6. Play with words - “MaRUSiya” (emphasis on “rus” - Russian production).
7. Neologisms - “Rassana”, “Friendly”.

To make the name attractive, some errors should be eliminated:

• Use hackneyed personal names - “Elena”, “Karina”.
• Use words with difficult pronunciation or unclear meaning - “Minerva” (goddess of wisdom), “Miscellaneous” (mixed from English).
• Change well-known brands - “Abibas”.
• Words with double meaning or negative perception - “Teremok” (something childish, not adult), “Debut” (incompetence), “Tsatsa”, “Corrupt soul”.
• Names that do not correspond to the profile - “Royal” (irrelevant for a store in the basement), “Passage” (this is an indoor gallery between two streets, and not a cramped space in a shopping center).
• Use banal foreign words - “Violette”.

In addition to an attractive name, you should come up with a creative slogan that will attract customers and motivate them to buy things.

Lingerie store

Lingerie stores often carry female names(“Margarita”, “Anna”, “Maria”), flower names (“Orchid”, “Lily”) or simply beautiful words(“Silhouette”, “Caprice”). The listed options do not carry any semantic load - this is what you might call perfume shops, flower shops, and beauty salons. If you still want to use such names, then it is better to supplement them and make them more original - “Night Violet”, “Lily of the Valleys”, “Lady’s Caprice”.

The name must correspond to the style of the interior - “Boudoir” (retro), “ Women's secret"(classic style in soft colors).

You can play on the name of the material or components of lingerie (“Openwork”, “Lace”, “Pajamas”, “Silk and Velvet”).

Carefully use erotic overtones - “Emmanuelle”, “Empire of Passion”, “Kitty’s Salon”. The titles will attract a male audience, but may scare women away. If the assortment consists of classic items, then the name should not have sexual associations. Women like the names “Vorozheya”, “Cutie”, but “Subtle Matter” or “Transparent Hint” are unlikely to make them regular customers.

The name should be soft and feminine. There is no need to use growling sounds (z, h, s), which make the sign tougher.

Men's clothing store

Name for the store men's clothing should be aimed at the target audience and inspire confidence. To test the chosen option, you can interview potential customers. The name should be in harmony with the concept, range, style and price category. A small store called “World of Style” will not be successful. Bad associations are caused by the words “Dude”, “Alphonse”, “Macho”, “Egoist”, “Provocateur”. It is not recommended to use banal names - “Fashion for Men”, “Don Juan”, “Cavalier”, “Appearance”. TO good options include “Hipster”, “El Bravo”, “Casanova”, “Oscar”. Having a franchise greatly simplifies the choice of name: VD one, TOM TAILOR.

Children's clothing store

The name should be aimed at two audience groups: children and their parents. You need to develop a name in several stages:

• identification of potential buyers;
• study of competitors;
• development of several titles;
• testing the name on buyers;
• choosing the optimal option.

There should be a capacious and beautiful name that evokes only positive emotions.

Children quickly remember easy and laconic names. If the product is designed for children of all ages, then “Baby” and “Krokha” are irrelevant. The name should be universal - “Superman”. You should not use abbreviations - the public should understand who this store is for.

Research has shown that the processes of choosing clothes or shoes for children different ages different:

1. From 0 to 3 years old, parents make the choice;
2. from 3 to 7 the child shows a little initiative, he pays attention to the choices of those around him;
3. from 7 to 12, the child takes an active position and independently chooses the product;
4. from the age of 12 - a teenager, a developing personality that requires self-expression.

The name of the store for the first category should be designed for parents, to induce in them a feeling of tenderness and love, which requires them to buy the best for their child.

The name for the third group should be child-oriented, emphasizing that he is not small.

The last group is teenagers who know fashion and the cost of many things. They are not attracted to boring names; they strive to express themselves with the help of things. Good name there will be “Seven Pockets” (unusual, since trousers have 2-3 pockets).

Perfume store

A bright and juicy name should attract others and encourage them to visit it. The main target audience consists of female representatives, so the name should emphasize the resulting effect - lightness, freshness, attractiveness. Good options I will be “Sweetie”, “Chic”, “Coquette”, “Charm”.

When choosing, it is better not to use banal options, but to come up with an exclusive name. You shouldn’t stop at the examples listed, you need to come up with your own.

You can use compound words:

• noun with adjective - " good fairy»;
• two adjectives - “The most beautiful”;
• adjective with verb - “To be beautiful.”

To increase options, they resort to tricks. Write two columns of words on a piece of paper and alternately sort out words from one column with words from the other (“Eliteparfum”, “Aromamarket”).

You can use dictionaries of foreign words, having previously clarified all the meanings of the selected words.

Grocery store

The name for a grocery store is less important than for a fashion boutique. Visitors will be attracted by the seller’s reputation and product range.

The sign should be memorable and catchy so that the buyer quickly remembers the name. Creative names evoke a smile and positive emotions:

• store positioning - “Around the corner”, “Ground floor”, “Near”;
• adjectives that evoke pleasant associations - “Homemade”, “Delicious”, “Favorite”, “Own”;
• message about the operating mode - “24 hours a day”, “Always with you”;
• goods sold - “Fruits and vegetables”, “Butcher shop”, “For tea”;
• pricing policy - “Economy”, “Budget”, “Social”.

It should be remembered that too creative name may have a negative impact. A store in a residential area should evoke associations of being close and accessible. Larger retail outlets are named based on the quality of the products they sell.

Jewelry store

The Soviet names “Agate” and “Sapphire” are no longer relevant today. They are interesting to people for whom novelty and originality are not important. Signs indicating specialization - “Gold”, “Salon” look banal jewelry" The buyer transfers the boring name to the product. The name of the store should be original and arouse interest among passers-by.

The main consumer of the jewelry store is girls over 18 years old. Even if the buyer is a man, he is buying a product for a woman. Regardless of age and status, ladies want to have sophisticated and unusual things.

The name should evoke images of beautiful and sophisticated jewelry, but be easy to remember. Salon names with wedding rings and exclusive diamonds must be excellent. Experts suggest using positioning words - “Ounce”, “Gold”, “Carat”.

You can attract customers with the semantic meaning of the name - “Treasure Island”, “Special Day”.

The chosen name should be tested on friends or potential clients. They must describe their associations when pronouncing the future name of the store.

Handmade gifts

The title should emphasize not only the availability of products on different cases life, but also their origin (“Gifts from Simply Maria”). A visual image of the heroine of the telenovela of the same name appears, who is engaged in heavy manual labor.

You can use foreign words: Handmade + present = “Handmade Present” (gift self made). You can use individual product categories in the name - “Magic Wallet”.

Flower shop

The sign should encourage passersby to look inside. It should evoke a number of pleasant associations: stylish composition, luxurious bouquet, elegant packaging. The name should not be associated with perfume or jewelry.

Interesting names can be found in a color directory or specialized encyclopedia. The name of a rare flower will give the store an aura of unusualness and mystery.

Naming experts do not recommend using the words “floral” or “flowers.” The name should not be "butter oil".

Online store name

The name of an online store requires a more careful approach, since the consumer must remember not only the name of the store, but also its address.

Basic rules for an online store:

1. The name must be one word. Users find it difficult to enter several words and do not know what to use as a separator: a hyphen, an underscore, or write together. It is better to eliminate the error at the initial stage.
2. The word must have a simple transliteration. Buyers own different languages. You should not use the letters “ш” and “ж” - they do not have an unambiguous analogue in the Latin alphabet.
3. Transliteration should be perceived unambiguously. “n” and “h”, “u” and “y”, “s” and “c” are often confused. Not everyone is able to distinguish two “vs” from a “w” or a capital “I” from a slender “l”.
4. You should not take words with the same spelling, but different meanings when the phonetic sound changes. Errors occur when trying to write words in Latin letters.
5. It is recommended to use foreign words that are familiar to Russian consumers - sale, market.
6. Make sure you have a free domain with the appropriate name.

Developing a store name turns from leisure into hard work, requiring knowledge of the basics of marketing and consumer psychology.

Don't rush into choosing a name for your store. The deferred option will turn out to be unprofitable or “golden” after some time. A leisurely and balanced approach will help you choose beautiful name without the involvement of marketers.

36 chosen

Not all people who connect their lives with fashion are aphoristic wits. But when you think a lot about fashion, when your life is connected with fashion and style, words come to mind that form sentences in which nothing can be added or subtracted!.. I have selected 50 quotes about fashion from great designers XX century, as well as people who mastered the art of creating their own style...

1. In order to be irreplaceable, you need to be different. Coco Chanel

2. Fashion doesn't just make women beautiful, it gives them self-confidence. Yves Saint Laurent

3. Pure, strong emotions. It's not about design. It's about feelings. Alber Elbaz

4. When you hear designers complaining about the problems of their profession, say: Don't get carried away, these are just dresses. Karl Lagerfeld

5. Fashion is not about labels. And not about brands. It's about something else that's going on inside of us. Ralph Lauren

6. We should never confuse elegance with snobbery. Yves Saint Laurent

7. Girls don't dress for boys. They dress for themselves and, of course, for each other. If girls dressed for boys, they would still walk around naked all the time. Betsey Johnson

8. Women's dress should be akin to barbed wire: doing its job without spoiling the landscape. Sophia Loren

9. Style is a simple way to talk about complex things. Jean Cocteau

10. Give a girl the right shoes and she can conquer the world. Marilyn Monroe

11. I don't do fashion. I am fashion myself. Coco Chanel

12. Designers present fashion on the catwalk four times a year. Style is what you choose yourself. Launer Hutton

13. I like being a woman even in this men's world. After all, men can't wear dresses, but we can wear trousers. Whitney Houston

14. Fashion should be a form of escapism, and not a form of deprivation of freedom. Alexander McQueen

15. Always walk as if three men were following you. Oscar de la Renta

16. Perfume can tell more about a woman than her handwriting. Christian Dior

17. Dressing up as Scheherazade is easy. Pick up small black dress- more difficult. Coco Chanel

18. Being different from others is easy, but being unique is very difficult. Lady Gaga

19. Style is a way of saying who you are without words. Rachel Zoe

20. I don't model clothes. I create dreams. Ralph Lauren

21. I can’t concentrate in flat shoes. Victoria Beckham

22. When in doubt, wear red. Bill Blass

23. Nothing makes a woman more beautiful than the confidence that she is beautiful. Sophia Loren

24. My job is to combine comfort and luxury, practical and desirable. Donna Karan

25. Luxury should be comfortable. Otherwise it's not luxury. Coco Chanel

26. Fashion as architecture: the main thing is proportions. Coco Chanel

27. If you can’t be better than your competitor, then at least dress better. Anna Wintour

28. Nothing ages a woman more than an overly rich outfit. Coco Chanel

29. An outfit is a preface to a woman, and sometimes the entire book. Sebastien-Roch Nicolas de Chamfort

30. Clothes make a person. Naked people have very little, if any, influence in society. Mark Twain

31. There's nothing special about a skirt when it flutters on the clothesline. Lawrence Dow

32. If you can’t remember what a woman was wearing, then she was dressed perfectly. Coco Chanel

33. Fashion is a form of ugliness so unbearable that we are forced to change it every six months. Oscar Wilde

34. I dress for image. Not for myself, not for the public, not for fashion, not for men. Marlene Dietrich

35. Each generation laughs at old fashions, always following new ones. Henry David Thoreau

36. I know what women want. They want to be beautiful. Valentino Garavani

37. I always thought white T-shirt alpha and omega of the fashionable alphabet. Giorgio Armani

38. Fashion is what we make ourselves out of every day. Miuccia Prada

39. Fashion is always inspired by youth and nostalgia and often takes inspiration from the past. Lana Del Rey

40. Fashion gives happiness. This is joy. But not therapy. Donatella Versace

41. There is no better designer in the world than nature itself. Alexander McQueen

42. A dress has no meaning if it doesn't make men want to take it off of you. Francoise Sagan

43. Buy less, choose better, and do it yourself. Vivienne Westwood

You need to understand the terms of fashion and style to become a stylish girl. After all, without having at least an idea of ​​the basic concepts from the fashion dictionary, it is impossible to talk about stylish clothes. Without knowing the fashion terms used in the fashion industry, you will not be able to follow stylish tips– you run the risk of simply not understanding what is being said. So, read, look at the photos and remember!

Stylish terms from the fashion world

Blazer- a jacket with a V-neck, single-breasted or double-breasted, its prototype was a naval uniform. Fashionable girls wear it with the sleeves rolled up, over a dress or with jeans.

Ankle boots- this term from the fashion dictionary refers to very short boots that reach the ankle or even lower. With heels or flat soles, there are different styles and inevitably remain in fashion in the autumn-winter seasons.

It-bag- a bag created by a fashion designer, which can be seen in the hands of celebrities in photographs in a glossy magazine and which is therefore coveted by fashion fans.

Buggy pants Skateboarders really like these, these are wide and long cotton trousers or jeans. They are worn on the hips, the legs are rolled up, and sneakers are worn on the feet.

Saruel trousers- came from North Africa. These are very comfortable loose-fitting trousers that flare out just above the knee and are intercepted at the ankle or calf level.

Baby doll (cut) means a dress or blouse cut with a high waist and a flared hem. It is also called "empire cut".

Vintage- an English word that was originally a winemaking term. This fashion term means "clothes worn in ancient times." Not to be confused with second-hand.

Gladiator sandals- flat sandals with interlocking straps reaching to the ankle, sometimes to the knee. Gladiator sandals are the perfect shoes for summer and are worn by all the celebrities.

Derby- shoes with laces, inspired by men's boots Oxfords, now many girls wear such shoes.

Fashion terms in the fashion and style industry

Skinny jeans- tight jeans made of elastic fabric. Cousins ankle-length pipe trousers, which, in turn, are sewn from cotton fabric.

Cashmere- soft and thin expensive fabric. It is made from goat hair in some Asian regions. Cashmere is valued as a warm and lightweight fabric.

Clutch- a rectangular handbag without handles that is worn under the arm or in the hand. An elegant clutch is especially suitable for a party.

Leggings- paired tights with an open foot. They are worn with a dress, skirt or tunic.

Liberty- cotton fabric with printed flowers, invented in England.

Alcoholic Mike- The equivalent of a men's tank top, a lightweight, form-fitting tank top with a crew neck.

Boar coat- thick, straight, short double-breasted coat with a large turn-down collar, inspired nautical uniform. It is sewn from woolen fabric. Every winter it is brought into compliance with modern requirements, and it remains the most popular outerwear.

Tartan- woolen fabric in large checks of different colors, invented in Scotland.

Trench coat- outerwear for protection from rain, originally made for the military. Nowadays this term from the fashion world means a double-breasted, knee-length raincoat with a belt, traditionally beige.

Knitted two-piece- a classic elegant ensemble consisting of a vest and sweater.

Wedge shoes- heeled shoes with a T-shaped cross-lifting belt to the ankle, the ankle is also covered with a strap.

fashion girie- this is the name given to girls who are very passionate about fashion and try to follow fashion trends.

The phrase “pret-a-porter” makes your eye twitch, but do you call “haute couture” the clothes of all designers? Well, it seems that the fashion world for you is limited to Sky Mall boutiques and Lisa magazines. However, the roots of any fashion that you see in mass markets grow from the world's catwalks, which dictate the rules to absolutely all other designers.

Just as any normal barista distinguishes between espresso and eExpresso, a person interested in fashion at a basic level should at least roughly know what a capsule and cruise collection is. And no, the latter is not created for trips to the sea.

If you are already completely confused, let's unravel together.

haute couture, she's the same « high fashion» (Haute couture) - the highest manifestation of fashion. These are clothes that are created by hand, only from the most expensive materials and only in a single copy! Fashion houses, which are concentrated in Paris, Milan, London and New York, are allowed to sew such things. For example, the same Chanel, Prada, Valentino, etc. They are the ones who dictate fashion and set the trends of the season for everyone else. Designers use them to judge future fashion trends and new materials, which they use to create their collections. That is why, if you rush to condemn our designers, first scold Lagerfeld. I won’t go into depth separately, but prices for such things exceed 100 thousand dollars. As a result, high fashion is more like art than fashionable items to wear.

Pret-a-porter- literally “ready-made dress”. These are clothes from famous designers, which is sewn in large quantities and sold in boutiques under the brand name of a fashion designer or fashion house. Do not confuse with mass markets such as Zara, H&M, etc. This includes Just Cavalli, Emporio Armani and the like. In other words, these are the second lines of famous designers and fashion houses.

Total look- an image copied exactly from the catwalk, that is, a set made up of clothes, shoes and accessories of the same brand. In the fashion world it is considered wild redneck.

Show-room- a showroom at a boutique or salon, where new collections are shown and new sample products are provided for wholesale buyers and clients. That is, at the showroom, the designer shows his partners what clothes he plans to make for the next season, and these same partners tell him their “yes” or “no.” What did you think?

Bayer is a person who reviews, selects and purchases assortment for stores. For example, buyers are very welcome at fashion shows, which are partly organized for them.

Capsule collection is a separate line created within the brand together with a guest designer or celebrity. For example, Emma Watson released three eco-collections together with People Tree, and David Beckham created a line underwear in collaboration with H&M Bodywear.

Cruise collection- collections created by designers during the off-season. They are shown during breaks between fashion weeks. And here designers can take a break from the overabundance of velvet and sequins, and release something lighter and certainly “wearable”.

Limited edition- "limited version". These are, as a rule, either socially problematic projects or incredibly luxurious things that are incredibly expensive to produce. True, our designers very often cover items from a defective batch or those that are not particularly popular with the “limited edition” label in order to increase the percentage of their sales.

Must-have- “It must be.” This is a thing that can be called “cult”, “iconic”, “correct” and “relevant” at a given moment in time. That is, this is a real hit, which your wardrobe cannot do without this season.

Lookbook is a catalog of photographs with images created from designer clothing and accessories from one or more brands. This is a ready-made solution for your appearance for every day, a separate event or a special occasion. Simply put, through a lookbook, the designer shows how and with what it is better to combine his things.

Dress code– the dress code required when visiting certain events, organizations, and establishments. In other words, the dress code determines what you should wear to a particular event.

Perhaps, knowing these basic fashion terms, you will be more confident when they throw you a couple of extra invitations to Ukrainian Fashion Week or a private show of a young designer. In any case, smile and nod at every word you don’t understand. I always do this.

P.S. But how to correctly pronounce the names of famous brands, read

All clothing that is worn over dresses, suits, various sets consisting of trousers, skirts, blouses and other tops is called an outerwear. Upper women's clothing It is distinguished by a huge variety, which consists of differences in types, styles and seasonality. All outerwear is distinguished by the fact that it is shoulder-type clothing. We’ll talk in more detail about what kind of outerwear there is.

Types of outerwear

Outerwear for women is not only warmth and comfort in cool weather. Thanks to the availability large number With different types of outerwear, we can experiment with styles and complete fashionable looks at any time of the year. The main types of women's outerwear are coats and jackets. What about fur coats and raincoats? The fact is that a fur coat is a coat that is made of fur, so this type of women’s winter outerwear is not classified as a separate type. Raincoats are also an uninsulated and lightweight subtype of coat.

There is another classification of outerwear. It's about seasonality. Coats, raincoats, and jackets can be worn at any time of the year, but this depends on what material is used to sew the products. Outerwear can be summer, winter and demi-season.

Variety of styles of outerwear

A coat is perhaps the most common type of outerwear. In it, a woman looks elegant and attractive. The most popular coat styles are the following:

• single-breasted (can have hidden fasteners, lapels, one, two or three rows of buttons);
• double-breasted;
• with a smell.

Now let’s look at the most common types of coats by cut type. Let's start with the balmakaan - a short coat made of thick wool with a short collar and a hidden fastener. The next variety is a pea coat, which can be short or long. Distinctive features are patch pockets and straight floors. And lovers of conservative style will appreciate the cover coat, which is made of beige wool, and the collar is usually trimmed with brown velvet.

The most popular demi-season outerwear is raincoats, among which the most common types are mackintoshes and bolero raincoats.

The second type of outerwear includes jackets. As everyday options Women often wear windbreakers, denim and leather, parkas, leather jackets, and a variety of down jackets. There are also models that are jackets, but do not belong to the categories listed above. We are talking about such charismatic and sometimes rebellious models as biker jackets, bomber jackets, capes, kimonos, rocking jackets and military jackets.

Of course, the original purpose of any outerwear was to protect the wearer from adverse weather conditions. But later it turned into a very important attribute of women's fashion. Today, numerous jackets are the epitome of style, elegance, functionality and practicality. Each young lady can gracefully emphasize her individuality, and sometimes boldly express herself with the help of the right look and style of outerwear. But don’t forget an important rule: the set should look holistic. So, if your basic wardrobe is classic-oriented, there is unlikely to be a place for a bomber jacket in it. Although women tend to try on different images, which means having several sets of different styles is not at all prohibited. Well, let's see what types of women's outerwear are currently the most popular.

Outerwear in the spirit of classics

A winter or demi-season coat is an indispensable attribute of the wardrobe of a sophisticated and elegant lover of classic style. Not only adjacent, but also straight, trapezoidal silhouettes are relevant. In addition, oversized coats are in great demand today. Such models look great on slender girls; they make the figure graceful and more fragile. By the way, a sheepskin coat is also often classified as a type of coat that is made of fur and suede, respectively.

During the spring or autumn rains, a fashionista cannot do without a stylish one. It can be made of special waterproof fabric or leather. There are also a lot of models and styles of this outerwear.

They differ in length, cut of sleeves and collars. But perhaps the most popular type of raincoat is the classic double-breasted one. A turn-down collar, shoulder straps, specific cuffs, a slit at the back and a belt - all this reminds us of a theme beloved by many. Nevertheless, the trench coat looks great with sheath dresses, pencil skirts and trousers of any cut.

Youth outerwear options for women

A jacket is outerwear that the world of sports gave us. It is incredibly comfortable and there is a model for every season. Jackets are usually combined with a sports wardrobe. Although modern women's fashion and creative ideas famous fashion designers allow you to use several different style items in one image. But one thing can be said with confidence: a girl in a practical jacket always looks stylish and fresh in a youthful way.

In winter, down jackets and... As a rule, they are fastened with a zipper and have hoods framed with fur. The down jacket can be long or short, fitted, straight or trapezoidal in silhouette. Modern ones are presented in several variations: insulated for winter and lightweight for the off-season. But they are united by many pockets, elastic bands on the sleeves and waist, specific fabric and military-inspired colors.

Among the jackets for spring, summer and autumn, there are bombers, leather jackets,... As a rule, they are short in length and this is perhaps the only thing that unites them. Bomber jackets look very similar to sports sweatshirts; they are fastened with a zipper and have elastic bands on the sleeves and at the bottom of the product. Leather biker jackets, being a clear attribute of the grunge theme, are often richly decorated with metallic decor. Windbreakers are made of raincoat fabric, have different cut sleeves and collars, and can be fastened with a zipper or buttons.

I think each of us has more than once witnessed that the absolute majority calls all wardrobe items “dressed above the waist” sweaters. Nowadays, literate people have so many varieties (and, accordingly, names) of wardrobe items that remembering everything is not so easy. And on top of everything else, the differences between them can be almost insignificant. In continuation of my “clothing dictionary”, I would like to devote today’s topic to the following “shoulder products”.

So first things first, sweater is a piece of woolen knitted clothing for the upper body, which has a fastener in the front from bottom to top (the presence of a fastener is its distinguishing feature).

Mike - this is a knitted garment, worn on the body, without sleeves (even very small ones).

T-shirt - a knitwear product that has sleeves but does not have a collar. May allow a lock, a row of buttons or a hood.

Polo- a T-shirt with a shirt collar and a row of buttons.

Longsleeve - T-shirt with long sleeves (outer tights). May have a small row of buttons or a pocket on the chest.

Turtleneck- long sleeve, which has a long collar that can be folded up once or twice (can be a thin sweater); there is no zipper or buttons. By the way, the turtleneck got its name because divers wore it under their suit, pulling a long collar over their heads.

Badlon - a turtleneck with a fairly short collar (it won’t be possible to roll it up).

But if there is a pocket and a zipper (that is, the pocket will be divided into two parts and is no longer end-to-end) it is a hoodie.

Olympian - a sports shoulder item with a zipper, with a collar, usually side pockets (but not necessarily), made of smooth (usually synthetic) fabric. There shouldn't be a hood!

Sweater is a knitted product that has long sleeve and a high collar. There cannot be any fastenings on the sweater.

Jacket - short outerwear (usually insulated), with a slit from top to bottom, closed tightly.

Sweatshirt - This is a type of half-fabric, made of thick fabric, has a round neck and elastic on the sleeves. Designed in a sporty style.

Blazer - this is the “top” from classic suit, belongs to the type of jacket, has fasteners on the floors and a turn-down collar.

Jacket - this is a variant of the “jacket”, but do not confuse them. The jacket is more “loose”, there may be decorative elements of different lengths (usually at the waist or slightly higher). The jacket is a “classic” option that does not accept any deviations from conservatism.

Best regards, Senhorita*

You need to understand the terms of fashion and style to become a stylish girl. After all, without having at least an idea of ​​the basic concepts from the fashion dictionary, it is impossible to talk about stylish clothes. Without knowing the fashion terms used in the fashion industry, you won't be able to follow stylish advice - you risk simply not understanding what they're talking about. So, read, look at the photos and remember!

Stylish terms from the fashion world

Blazer- a jacket with a V-neck, single-breasted or double-breasted, its prototype was a naval uniform. Fashionable girls wear it with the sleeves rolled up, over a dress or with jeans.

Ankle boots- this term from the fashion dictionary refers to very short boots that reach the ankle or even lower. With heels or flats, they come in different styles and inevitably remain in fashion during the fall and winter seasons.

It-bag- a bag created by a fashion designer, which can be seen in the hands of celebrities in photographs in a glossy magazine and which is therefore coveted by fashion fans.

Buggy pants Skateboarders really like these, these are wide and long cotton trousers or jeans. They are worn on the hips, the legs are rolled up, and sneakers are worn on the feet.

Saruel trousers- came from North Africa. These are very comfortable loose-fitting trousers that flare out just above the knee and are intercepted at the ankle or calf level.

Baby doll (cut) means a dress or blouse cut with a high waist and a flared hem. It is also called "empire cut".

Vintage- an English word that was originally a winemaking term. This fashion term means "clothes worn in ancient times." Not to be confused with second-hand.

Gladiator sandals- flat sandals with interlocking straps reaching to the ankle, sometimes to the knee. Gladiator sandals are the perfect shoes for summer and are worn by all the celebrities.

Derby- shoes with laces, inspired by men's Oxford shoes, now many girls wear such shoes.

Fashion terms in the fashion and style industry

Skinny jeans- tight jeans made of elastic fabric. Cousins ​​of ankle-length pipe trousers, which, in turn, are sewn from cotton fabric.

Cashmere- soft and thin expensive fabric. It is made from goat hair in some Asian regions. Cashmere is valued as a warm and lightweight fabric.

Clutch- a rectangular handbag without handles that is worn under the arm or in the hand. An elegant clutch is especially suitable for a party.

Leggings- paired tights with an open foot. They are worn with a dress, skirt or tunic.

Liberty- cotton fabric with printed flowers, invented in England.

Alcoholic Mike- The equivalent of a men's tank top, a lightweight, form-fitting tank top with a crew neck.

Boar coat- a thick, straight, short double-breasted coat with a large turn-down collar, inspired by nautical uniforms. It is sewn from woolen fabric. Every winter it is brought into line with modern requirements, and it remains the most popular outerwear.

Tartan- woolen fabric in large checks of different colors, invented in Scotland.

Trench coat- outerwear for protection from rain, originally made for the military. Nowadays this term from the fashion world means a double-breasted, knee-length raincoat with a belt, traditionally beige.

Knitted two-piece- a classic elegant ensemble consisting of a vest and sweater.

Wedge shoes- heeled shoes with a T-shaped cross-lifting belt to the ankle, the ankle is also covered with a strap.

fashion girie- this is the name given to girls who are very passionate about fashion and try to follow fashion trends.

How often do you see beautiful names of clothes “cardigan”, “blazer” in posts, but in reality they turn out to be a jacket, a coat, a vest. Why not call them correctly? After all, each item of clothing and type of clothing has its own name. After all, we won’t call chamomile a chrysanthemum, although they are very similar. There is a huge amount of information on the Internet - there is an electronic encyclopedia of fashion, a dictionary of “fashionable” terms. If you don’t trust the terms below (they are, of course, incomplete, I took them selectively) - look for yourself. But let's use the CORRECT terminology.

A swinger is a short coat made of wool or fur with a strongly flared back.
Sweater - knitted product with sleeves without fastening and with a high collar.
A tunic is a shoulder-length garment with a straight silhouette, shorter than a skirt and longer than a blouse.

Trench coat is a coat made of thick fabric, has a flared yoke, patch pockets, and shoulder straps. All this is usually delayed.

A shrug is a narrow jacket that can be worn over sleeveless dresses or off-the-shoulder tops.
__________