The range is divided depending on the intended purpose into four groups: products for the face, lips, eyes and nails.
General classification feature: Color (tone), the range of which depends on the type of cosmetics and fashion trends.
By the presence of gloss: presence or absence (matte surface)
Decorative cosmetics - purpose:
For face:
· Makeup base
· Concealer
· Cream powder
· Masking pencil
· Outline pencil
· Lip gloss
· Lipstick
For eyes:
· Eyeliner
· Eyeliner
· Mascara
For nails:
· Varnish base
· Varnish fixer
· Medium for drying varnish
· Nail polish remover
· Cuticle remover
Raw materials used for the production of decorative cosmetics divided into main and auxiliary, including packaging materials.
The difference between main and auxiliary raw materials lies in the degree of their impact on the formation of quality.
Main raw materials: Fats, oils, fat-like components; Waxes; Hydrocarbons; Higher fatty acids and alcohols; Surfactants; Emulsifiers and emulsifying mixtures; Solubilizers; Abrasives and fillers; Gelling agents; preservatives; Sulfur-containing drugs; Film-forming substances.
The range of quality indicators for decorative cosmetics products is determined not only by their purpose, but also by their composition. Requirements for the quality of lipsticks, gloss, lip balms, eye shadows, blush and pencils for lips, eyelids, eyebrows made on a fat basis are determined by GOST 28767 - 90.
Decorative cosmetics for the eyes, types, composition features.
In decorative cosmetics, eye makeup is given the main importance. To create a neat and long-lasting eye makeup, you should start by applying it to the eyelids. cream base for the eyelids, which are powdered on top, only after that use eye shadow. Not all companies produce cream base; it is included, for example, in the Lumene series. Depending from the composition of the eye shadow They are produced on a fat basis (close in composition to lipstick) and hard, produced only in compact forms (similar in composition to compact powder). The durability of makeup when using oil-based shadows is low, so they are almost never produced now. The range of eye shadows is divided into colors, shades and number of shades in packaging (1-, 2-, 3- and 4-color) and sets . According to the type of surface being created shadows are divided into matte, shiny and pearlescent. The choice in this case is determined by the direction of fashion and the tastes of the consumer. The eyeshadow package includes an applicator.
To emphasize or change the shape of the eyes, products such as eyeliner, eyeliner and eyebrow pencil.
Eye and eyebrow pencils differ only in color, with the colors of eye pencils being more varied.
Mechanical eyeliner is a product similar to eyeliner, but the eyeliner rod extends automatically and sharpens at the same time. This is a more convenient tool compared to a traditional pencil.
Liquid eyeliner - new cosmetic product, allows you to very carefully emphasize the shape of the eyes, and without putting pressure on delicate skin century As a rule, liquid eyeliner contains useful additives. These are the most expensive cosmetic products.
After eye shadow and pencil, the most important cosmetic product for the eyes is mascara. Makeup, even the most sophisticated one, will not be complete without carefully tinted eyelashes. Mascara is presented in a fairly wide range. Hard mascara with a brush is almost never produced now, because... it is morally outdated. The modern assortment is represented by creamy mascara. Water resistance of mascara means that it does not form streaks when washed off with water or in the rain, but does not characterize its resistance to sweat and tears. On oily skin mascara may also smear. It is difficult to remove. When choosing mascara, you should take into account the shape, size, thickness of the eyelashes and select a product that will eliminate imperfections.
Application of decorative cosmetics
The use of various cosmetics to decorate the appearance is a certain art. Skillfully applied decorative cosmetics can highlight the beauty of the face and hide certain imperfections. When choosing decorative cosmetics, you need to take into account the color of skin, hair, eyes, face shape, age, time and location of the person (a gala evening or lunch, everyday work, etc.)
Decorative cosmetics occupy the largest specific gravity in the production of cosmetic products. These are powders (powdered and pressed), pencils for eyebrows, eyelids and eyelashes, lipsticks, blush, foundation powders, makeup, hair dyes, eyebrows, eyelashes, nail polishes, hair, etc. All types of these cosmetics Products are available in different colors and shades.
There are two types of face tinting: simple and complex. Simple tinting is usually used for oval-shaped faces with regular features. The purpose of this tinting is to give the face freshness and expressiveness. But the oval face can be elongated, triangular shape(face tapering downwards or upwards), as well as round and quadrangular shapes. Along with the oval of the face, it is necessary to take into account its individual parts - forehead (large, small, narrow, wide), eyebrows (horizontal, round, long, short), nose (large, small, long, humpbacked, saddle-shaped), chin (round, beveled). Violation of facial proportions requires more complex tinting. Using paints of different colors and tones, you can give your face a more regular - oval - shape. As you know, light colors increase volume and make parts of the face more prominent.
Classification of decorative cosmetics
Dark tones, on the contrary, hide excessive volume and protrusion of parts of the face. Using light and dark foundation powders, the face is given a more correct form. For example, with a round or quadrangular face shape, more light tone applied to the central part of the face, and a darker one - to the cheekbones and jaw parts of the face. For an elongated face, a light tone is applied to the cheeks, jaw and temple areas; Apply skin-colored cream-powder to the rest of the face. Start tinting your face by cleansing the skin; for this purpose, for dry skin it is better to use lotions like “Milk” or vegetable oil; Oily skin is cleaned with soap and water or one of the lotions for oily skin. It is recommended to cleanse your face in a certain order: remove lipstick, remove paint from your eyelids and eyelashes, and then cleanse the rest of your face. Then one of the liquid creams is applied to the face - the basis for subsequent application foundation or powder. They tint their cheeks and powder their face. They give shape and design to the eyebrows, and tint the eyelids. Lips are painted last.
Coloring your lips should start with choosing your lipstick. Every woman is recommended to have several shades of lipsticks, as well as a lighter contour pencil, which is used to initially shape the lips. It should be remembered that upper lip should be tinted up to the corners of the mouth, and the lower one can be more round and full, going somewhat beyond the natural border. When applying lip contour, it is more convenient for the mouth to be closed, but when applying lipstick, the mouth is slightly open; Finally, pressing a strip of paper or a piece of bandage with your lips, remove excess lipstick. You can also use another method of coloring your lips: first paint with lipstick, and then outline their borders with a contour pencil.
The color of lipstick should match the color of nail polish and blush
When tinting your face, you should always remember your age. For girls 18-19 years old, only light powdering of the face is recommended. At 20-29 years old, light colors are recommended for blondes, and dark colors for brunettes. Women over 50 years old are better off using pastel colors.
Evening makeup should not be used during the day, especially for older women. It allows for a wider use of decorative cosmetics and its brighter colors. Evening makeup products include face tone various shades. By the way, instead of tone, cream powder or compact powder. The tone covers the entire face, with the exception of the skin of the eyelids.
After toning the face, apply blush. When dry and normal skin It is better to use oily or emulsion blush; for oily skin, it is better to use liquid or dry blush. Blush is applied in a thin layer to the upper outer part of the cheeks and temples. You should always remember that blush and tone make your face look much older.
When tinting your eyelids, it is recommended to use special pencils of different colors: black, brown, gray, green or blue. The upper eyelids can be shaded with special tint creams. The color of pencils and tint creams should be selected in accordance with eye color, skin tone and hair color. You should use mascara in moderation and choose its color in a certain range.
Evening makeup should not be an update to daytime makeup or an addition to it. It is always reapplied to previously cleansed skin.
The most popular brands of decorative cosmetics
18.10.2014 / 846
Decorative cosmetics are a must in any woman’s makeup bag. Products in this category include foundation, eye shadow, powder, lipstick, mascara, blush, etc. In short, everything that allows the fair half of humanity to emphasize their natural beauty and become even more irresistible.
The category of decorative cosmetics includes the entire range of special products designed to improve appearance and camouflage skin imperfections. These are cosmetics for the face, eyes, lips and nails. Decorative cosmetics are designed to highlight and highlight individual facial features, make some defects less noticeable, and thereby present a person’s appearance in the most advantageous way.
There are many cosmetic brands on the market and every woman has her own favorite brand that she uses constantly. Often, among the products of one cosmetic company, a woman likes lipstick, another likes foundation, and a third likes mascara. The main selection criteria are price, quality of cosmetics, richness of the color palette, ease of use and popularity of the brand.
The products of famous brands have one peculiarity - when setting the price of a product, 50% to 70% of the final cost consists of the prestige of the brand and the company’s costs for research and development. The quality of some brands is actually quite high and is worth paying 20-30% more than the product should cost. But you certainly shouldn’t chase a brand just because it’s fashionable and popular. The main consumer properties of decorative cosmetics are appearance, color, smell, ease of application and durability. Let these criteria be the main ones when choosing mascara or lipstick, and not the degree of prestige of the brand and the price.
In addition, additional requirements are imposed on various decorative cosmetics products.
The foundation should have a uniform consistency, without lumps or clots. The skin coverage should be even and its color natural. The cream should not clog skin pores and at the same time have a high masking effect.
Compact powder and solid blush should be finely ground, well pressed, without grains or foreign inclusions. The decorative product should not crumble or break when pressed.
Lipstick must have nice smell and texture, easy to apply, lie down smoothly, moisturize lips and last a long time. The rod must be durable and not melt in the warm season.
Fat shadows and pencils for eyes and lips should not flow, melt or soften, and dry shadows and mascara should not roll and crumble.
Nail polish should be uniform, of medium thickness, without clots or impurities. The product should be easy to apply to nails, dry quickly and be durable.
Top 20 most popular brands decorative cosmetics
L'Oreal (L'Oreal), France
The cosmetics concern L’Oreal is rightfully considered the most influential and oldest company in the world, which has united under its wing such popular brands as Maybelline, Garnier, Lancome, L’Oréal, Cacharel and Vichy. The L’Oreal brand offers consumers a wide range of high-quality decorative cosmetics and has firmly held the position of undisputed leader in the mass market segment for many decades in a row.
Maybelline (Maybeline), USA
New York is the birthplace of the Maybelline brand, and its first product was a mascara made from Vaseline and coal dust by pharmacist Thomas Williams for his sister Maybelle. This is how a cosmetics brand appeared in 1915, which later became one of the most popular brands of the century. In 1996, the L'Oreal concern bought Maybelline, which led to a merger of technologies and opened up new opportunities to strengthen the position of the famous brand. Today the Maybelline New York brand presents customers with a full range of products for decorative makeup and is a leader in retail sales worldwide.
Max Factor (Max Factor), USA
Continuing to be the brand of choice for many makeup artists, Max Factor has a reputation for being a creative leader, embracing fashion trends and striking a harmonious balance between modern technology and timeless classics. Max Factor cosmetics have become indispensable for millions of customers, because they are suitable for any appearance and allow you to get the effect professional makeup at home. Color spectrum decorative means Max Factor brand is developed based on the principles of “color harmony” and guarantees magnificent makeup.
Faberlic (Faberlic), Russia – France
Faberlic cosmetics company has high-tech production with strict quality control. She pays great attention the latest achievements of science in the field of cosmetology and uses them for its products, which helps to replenish the range and update existing lines of cosmetics. Thanks to the excellent quality of its products, the Faberlic brand has earned an excellent reputation and gained many fans.
Bourjois (Bourgeois), France
As one of the oldest cosmetic brands, Bourjois is dynamic and remains an expert in the field of beauty and fashion. Bourjois cosmetics combine a pleasant texture, high durability and attractive packaging. All brand products are developed in scientific laboratories and manufactured in their own factories located in France, which ensures their complete dermatological and ophthalmological safety.
Oriflame (Oriflame), Sweden
Oriflame cosmetics combine excellent quality, a large assortment and an affordable price. All Oriflame brand cosmetics undergo strict testing and dermatological testing. The main concept of the company is to create products of excellent quality at low prices, which are presented in catalogs and sold through direct sales.
Pupa (Pupa), Italy
The Pupa brand is a bold and rich palette of colors in bright red packaging. Pupa cosmetics are developed specifically for each category of women and invariably pleases with their high quality. Thanks to the fusion of a dynamic development concept and modern technology, the Pupa brand follows fashion trends and always remains in trend.
Yves Saint Laurent (Yves Saint Laurent), France
Yves Saint Laurent decorative cosmetics harmoniously combine sexuality and aristocratic restraint. Fashionable shades, delicate textures and a wide palette of colors are inherent in all products of the brand. Products of excellent quality, coupled with the latest developments from scientific laboratories, are enclosed in elegant packaging and instantly find their place in new collections.
Avon (Avon), USA
The Avon company offers customers bright, colorful catalogs and a large assortment of decorative cosmetics at affordable prices in the network marketing segment. The brand's products are addressed to various age categories, are diverse, stylish design and excellent quality, which is achieved due to the company’s research and development center.
Bell, Poland
The Bell brand is a well-known decorative cosmetics brand in many countries, which, thanks to its extensive color palette, rich assortment and excellent quality of products, has managed to achieve love and recognition not only among customers in Poland, but also far beyond its borders. Bell cosmetics meet strict standards, take into account fashion trends and are able to satisfy the needs of all age categories.
Lancome (Lancome), France
All Lancome brand products are distinguished by impeccable quality and unsurpassed aroma. Lancome's logo is a rose flower, symbolizing beauty, grace and sensuality. The exclusivity of Lancome products is emphasized by a whole galaxy of celebrities who represented the brand in different periods: Isabella Rossellini, Penelope Cruz, Kate Winslet, Juliette Binoche, Anne Hattaway, Julia Roberts, etc. Lancome produces a full range of decorative cosmetics, which is regularly updated with new collections.
Givenchy (Givenchy), France
Fans of Givenchy brand decorative cosmetics prefer its exquisite variety, unique color palette, delicate texture and excellent quality.
Mascara with a brush has gained great popularity among women. new form and lipstick with a silky texture. These and other innovative achievements were made possible thanks to the special research center owned by the Givenchy brand, in which new formulas for cosmetics are developed and lines of decorative cosmetics are created.
Chanel (Chanel), France
Chanel decorative cosmetics, along with excellent aesthetic characteristics, provide gentle care for the skin and is completely hypoallergenic. Chanel brand cosmetics, presented in a rich palette of colors, help a woman look beautiful and at the same time take care of her health. Chanel helps to create a stylish and elegant image of a lady with good taste. Among the products of the Chanel brand there are luminous blush Ruban Perle, shadows with a multi-effect, super long-lasting lipstick Rouge Hydrabase, Glossimer shimmery lip gloss and the now classic red lipstick.
Helena Rubinstein (Helena Rubinstein), USA
All Helena Rubinstein brand products are of impeccable quality, provide skin care and comply modern trends makeup. Such a great popularity of Helena Rubinstein cosmetics is associated with regularly carried out serious laboratory research, which guarantee excellent product quality and its compliance with the age-related needs of the skin.
Lumene, Finland
Lumene brand decorative cosmetics is represented by a rich palette of rich and pastel shades. Since its inception, Lumene has been producing unique developments, applying Newest technologies and uses the most valuable components of northern plants. Lumene brand cosmetics have caring properties and can fully satisfy your beauty and health needs.
Christian Dior(Christian Dior), France
Decorative cosmetics of the Christian Dior brand have managed to achieve love and recognition from customers all over the world.
What are decorative cosmetics?
The company offers a rich color palette of decorative makeup products that emphasize femininity and sexuality. Christian Dior cosmetics are a symbol of success, luxury and elegance. Like any other classic, Christian brand Dior is beyond fashion and time, occupying its own individual niche.
Estee Lauder (Estee Lauder), USA
The Estee Lauder brand offers customers a diverse line of makeup products with a rich assortment and very convenient testers. Estee Lauder brand cosmetics combine fashionable shades, delicate texture, wide palette of colors, high durability and have attractive packaging. All Estee Lauder products undergo strict testing and dermatological testing, and are manufactured using high-tech production with strict quality control.
Guerlain, France
The Guerlain brand offers consumers a full range of all luxury makeup products. Tradition and quality are of the greatest value and serve as an integral part of the company's concept. Luxury Guerlain cosmetics do their best to ensure healthy facial skin, so only carefully selected products are used to create products. best components. Guerlain is famous for its powder balls, an extensive palette of moisturizing and nourishing lipsticks and a variety of shadows - glossy, matte, pearlescent.
Dark blue (db) (Dark Blue), Italy
The Dark blue cosmetic brand has gained popularity among many customers thanks to its rich color palette, decent quality and affordable prices. Dark blue cosmetics are produced in Italy using high-quality equipment with continuous quality control. The company always takes into account fashion trends and Dark blue makeup products are able to satisfy the needs of all age categories.
Revlon (Revlon), USA
Revlon decorative cosmetics is represented by the widest range of makeup products with an extensive color palette and excellent quality. Revlon brand products include carefully tested safe and hypoallergenic components that have a positive effect on facial skin. All manufactured products are subject to strict control and numerous tests, which guarantees the famous quality of the Revlon brand.
Cosmetic products give a beautiful appearance and healthy condition to the skin and hair and therefore have great hygienic, aesthetic and psychological significance. They cleanse, moisturize, nourish, strengthen, protect from adverse natural factors, and eliminate inflammatory processes. The consumer properties of cosmetics in general can be divided into the following main groups:
Functional; -ergonomic; -reliability; - aesthetic; -safety.
The functional properties that determine the effectiveness of the product are most important to the consumer. Depending on the purpose of cosmetic products, the functions they perform have specific features: for example, for shampoos - this is washing, foaming ability, for deodorants - elimination of sweat, for nail polish - drying ability, for decorative cosmetics - color etc. The most important functional properties of cosmetics are:
Cleansing ability, which is characterized by washing ability (for soaps and gels), cleansing effect (for milk, lotions), tonic ability (for tonics), exfoliating ability (scrubs that remove dead skin scales from the surface of the skin and promote deeper cleansing).
Cosmetic properties are manifested through the external visible effect of improving the condition of the skin and hair, thanks to hydration, nutrition, regeneration, improvement of metabolic processes in the skin, resulting in increased firmness and elasticity of the skin, improved color, and smooth out wrinkles. Hyaluronic acid and organic hydroxy acids (malic, citric, lactic) are most often used as moisturizing substances. Their action is associated with the formation of an elastic film on the surface of the skin, which limits the evaporation of moisture, thereby helping to preserve it.
Vitamins (A, F, E), yeast complexes, and liposomes are offered as nutritional components.
Protective properties are provided by sunscreen additives, additives that provide a protective factor for aging (tanning products), additives that provide protection against low temperatures(creams intended for use in the cold season).
Therapeutic and prophylactic properties, have an antiseptic effect (foot care products, antiperspirants), a cleansing and degreasing effect (acne products), and an antiseborrheic effect (medicated hair shampoos).
Special properties include skin whitening, the ability to shrink pores (perspirant deodorants), depilation (chemical or mechanical hair removal).
Ergonomic properties satisfy physiological and psychological needs in accordance with certain characteristics of consumers. They characterize the ability of a product to create a feeling of convenience and comfort. The ergonomic properties of cosmetic products are determined by consistency; packaging; devices that facilitate the use of cosmetic products, etc.
The reliability of cosmetic products is primarily related to their shelf life and is determined by their shelf life, which can be from several months to 3 years. A longer shelf life of cosmetics should prompt careful attention to its composition, and above all to the type and amount of preservative. The shelf life of domestic cosmetics is determined by regulatory documents. However, when using new, higher-quality preservatives, the shelf life increases, therefore, in the production of cosmetics, the practice has developed of establishing the shelf life by the manufacturer himself, which is based on the formulation of the product.
The aesthetic properties of cosmetic products are designed to satisfy human aesthetic needs. Indicators of these properties are appearance, color, smell, packaging design, packaging information content, style orientation. The style of cosmetic products reflects the relationship between the content and external design of the products. Corporate style, which determines the image of a company and its products, is especially evident in decoration packaging.
Decorative cosmetics - abstract
Domestic manufacturers pay great attention to creating their own corporate style and have achieved great success in this direction, for example, products from Nevskaya Cosmetics, the Kalina concern, Green Mama, Grima, and Svoboda are easily recognizable by a single design that is unique to them .
The safety of cosmetic products depends on the composition, quality of the original components, the technological process of production, storage and sale conditions, and consumption conditions. At each stage of the life cycle, certain processes may occur in cosmetic products that cause changes that are dangerous to human health. Therefore, to check the safety of cosmetic products, a series of tests are carried out. For chemical indicators, the test set includes the determination of the hydrogen indicator (acid number or alkali content). All these indicators determine the effect of cosmetics on skin and hair.
This type of cosmetics can most often be found in the special section of the supermarket. It is there that many women most often shop for the whole family. However, some people prefer only specialized care cosmetics. And it is not so easy to acquire. To do this, you need to go either to branded stores or to beauty salons. In the latter, they will not only sell you effective care cosmetics, but also select the one that is right for you.
Shampoos, masks and hair balms
Shampoos were originally intended to cleanse our hair. Recently, they have included various components that also have an additional effect on the properties of the hair: they increase volume, strengthen hair follicles, restore hair ends, and stimulate growth.
Shampoos are applied to wet hair with smooth movements until foam forms, then rinse with warm water and repeat the procedure so that the additional properties of the product take effect. Shampoo gives hair freshness and cleanliness, and balms are used after shampoo. They are used to make hair smooth and silky and to give volume to hair. Next are hair masks. They are used to strengthen hair so that they nourish the hair with vitamins and minerals. The latter can be done independently.
We also recommend reading more about hair care. In addition, it is worth paying attention Special attention hair oils. They are easy to find and useful to use. About this in this article.
Shower gels and soaps
Gel and soap play the same role - cleansing the skin of impurities. However, the latter comes in two types: dry and liquid. The first cleanses the skin better, and the second softens it better. Added to both gel and soap essential oils, which has its own unique effect on the skin. Also, some gels and soaps come with a scrub effect.
Scrubs and peelings
Scrubs and peels deeply cleanse, removing old skin and clearing oil and dirt from pores. For people with problematic and combination skin You can choose a scrub with small granules. And for those with dry skin, cream ranges were developed.
After a day with cosmetics, it is important to cleanse deeply and thoroughly. skin covering from makeup with special products.
Body lotions, creams
Lotions and toners remove residual makeup or tone the skin. Creams have many different purposes: moisturizing, healing, firming, mattifying, anti-aging, and so on. They are used no more than 2-3 times a day.
Professional cosmetics
Professional cosmetics, both decorative and care, cost a little more than ordinary ones. You can purchase it in specialized stores or beauty salons. It is valued for its quality, as well as for the fact that it is hypoallergenic and lasts longer.
Professional cosmetics have a characteristic pleasant smell; manufacturers usually take care of a multifaceted aroma. The pigment found in eye shadow and other cosmetics is much richer. There are many shades, and almost all are matte without glitter or pearl.
It is noteworthy that professional cosmetics applied with special sponges and brushes.
Thanks to the right cosmetics, you can not only emphasize natural beauty, adding zest to your everyday or festive look, but also to veil the flaws of your appearance. In addition, cosmetics are the optimal solution for opponents of tattooing, permanent makeup or plastics. To look impressive, stylish and attractive, you need to choose the right cosmetics to create beautiful makeup.
What you need to know when choosing decorative cosmetics
Considering the huge selection of cosmetics that abound in the modern beauty industry market, every girl or woman sooner or later finds her own cosmetic brand or line. But how to choose exactly “your” cosmetics so as not to accumulate a lot of jars and bottles on your dressing table?
The main purpose of decorative cosmetics is to improve appearance, create spectacular makeup, an everyday/holiday look, and correct problem areas of the skin of the face and body. When choosing cosmetic lines, you need to take into account many factors: your type of appearance (color type), style and chosen image, age, characteristics of your skin. When deciding to purchase new mascara, blush, eye shadow, lipstick or foundation, many ladies are mistakenly guided solely by fashion trends.
Don't underestimate the impact of decorative cosmetics on your skin. Indiscriminateness in choosing cosmetics is costly for our skin, so it is equally important to pay attention to the composition of products, giving preference to time-tested brands and manufacturers. High-quality, certified products cannot be undervalued.
Unfortunately, not all cosmetic line manufacturers pay attention to the composition of their products. Low-quality cosmetics in high concentrations may contain stabilizers, dyes, emulsifiers, flavors, and other harmful chemical components that can cause early wrinkles, allergic manifestations, lead to changes in complexion, and increased sensitivity of the epidermis.
High-quality cosmetics should not only create a flawless, beautiful make-up, but also to provide careful care for our epidermis. Therefore, first of all, before purchasing, you should carefully study the composition of cosmetic products, giving preference to cosmetics containing components that care for the epidermis.
Ideally, the composition of cosmetic products should include components of natural, organic origin - shea butter, jojoba, grape seed, vitamin A, E, organic acids, tea rose extract, chamomile, sage, lemon balm, calendula, etc. medicinal herbs. It is mandatory that cosmetic products used to create makeup include: hyaluronic acid, which is a natural moisturizer of epidermal cells, antioxidants that protect cellular structures from the harmful effects of free radicals.
Before purchasing decorative cosmetics to create everyday, evening or holiday make-up, carefully study the composition of cosmetic products, look at the production date, expiration date of the purchased products, and the tightness of the packaging.
Foundation, powder
When choosing a foundation, you need to take into account your skin type, coverage density, and ease of use. For normal, dry epidermis, preference should be given to foundations with a satin, light, shiny finish and creamy consistency. For fatty type epidermis, foundations with a matte finish and a dense cream-powder texture are suitable. For problem skin– cream without fragrances, stabilizers, comedogenic components. To avoid making a mistake in choosing a tone, just apply a small amount of Apply the product in an even thin layer in the neck area. 
The shade of the powder should completely match your skin tone. You can test the shade at back side wrist or palm. After application, the effect should be invisible and translucent. The powder should set the makeup, laying down in a thin, even, invisible layer.
Concealer, highlighter, bronzer
The concealer is designed to correct imperfect areas of the skin. Preference should be given to compact concealers of yellowish shades with high coverage, which are easy to shade. Green concealers must be used extremely carefully so that the correction does not look like war paint.
When choosing a highlighter, give preference to products with small sparkles, which give a slight glowing effect, a shimmering shine to your skin. Testing highlighters should only be done in good daylight or bright light. Highlighters with large sparkles are more suitable for creating theatrical makeup.
The main purpose of bronzers is to imitate a natural tan, so the coating should be almost invisible, translucent, match the texture of the epidermis, natural color tanning For dark skin choose warm bronzers golden shades, for light - pale beige with a slight pinkish tint.
Blush, shadows
When choosing blush, you need to take into account that their tone and shade may differ depending on whether they are applied to clean skin, over powder, foundation. When choosing a tone, consider your color type of appearance and skin tone.
Eyeshadow should be harmoniously combined with the overall style, image, and eye color. For everyday option Nude tones and shades are suitable. For dark, tanned skin, shades of warm, brown-golden tones are suitable. For light skin – shimmering pink, beige, peach shadows.
Mascara, eyeliner
Considering the huge variety of mascara (for volume, lengthening, color, with curling effect), you can choose the option that will ideally highlight the beauty of your eyelashes. You need to give preference to only one option. When choosing mascara, pay attention to the brush, since the ease of application and the quality of coloring the eyelashes depend on this factor.
Mascara should be of a uniform consistency, rich color, do not have lumps, clots, sharp unpleasant odor. Black mascara – classic version to create everyday and holiday makeup, colored - shades the eyes, emphasizes the expressiveness of the look. For brown eyes Green mascara is suitable, blue colors, and purple will emphasize the beauty of gray-blue, green eyes.
Lip gloss, lipstick
You can add sensitivity and volume to your lips using the right lipstick and lip gloss. To determine how the lipstick will look after application, apply a sample to your fingertips. You can test lip gloss in the same way. As for color, consider your image, style, and makeup colors.
Choosing decorative cosmetics In addition to the quality of the products, you need to think through your makeup and overall image in advance in order to avoid rash purchases and always look stylish and attractive.
Makeup as a means of decorating the appearance has been known for a long time. With its help, you can emphasize the most attractive features, minimize the appearance of problem skin, and soften the disharmony of facial proportions. The means used to disguise imperfections are called decorative cosmetics. It can be used not only for the face, but also for other parts of the body.
Cosmetics are designed to improve appearance and create an image that is most relevant at one time or another in life. There are different styles of makeup: daytime, evening, wedding, “cat”, etc. There are rules for applying this or that product to the skin, and an optimal sequence of actions has been developed that allows you to achieve the best result.
Types of decorative cosmetics
Concealer;
- powder;
- nail and hair varnishes;
- matte or glossy shadows;
- lipstick and lip glosses;
- various creams and masks.
When using any of these products, you should follow simple rules: avoid excess and strive for naturalness. Man's desire to decorate himself has led to the emergence of an entire industry producing decorative cosmetics. Over time there appeared well-known companies, specializing in the production of makeup products and have earned an excellent reputation for the quality of their products.
How to use decorative cosmetics correctly?
Before applying makeup, you should cleanse your skin with other products. hygienic cosmetics– tonic or lotion. Only after this procedure can you be sure that there will be no clogged pores that lead to acne or other rashes. If necessary, apply anti-aging or medicinal cosmetics, and only after that they begin to use decorative.
If the skin has minor imperfections: scars, enlarged pores, redness or blackheads, you can apply foundation or powder. These products serve not only to disguise defects, but also to even out the complexion, which after application looks more attractive. The amount of cream and powder should be small so as not to create a “mask” effect.
Next, start decorating the eyes and eyebrows. Here, decorative cosmetics manufacturers provide big choice products: pencils and eyeliners of various colors from black to pale gray, mascara with and without glitter, shadows of the most different shades and basics. For high-quality makeup, you will need to buy special brushes and applicators. They will help you shade your eyeliner lines and apply shadows beautifully.
The final stage is applying blush and tinting the lips. It is important to choose the right tone for these makeup components so that the image is as natural as possible. But for special occasions, it is permissible to use bright and rich tones of lipstick.
There is a rule for applying makeup: you can only focus on one thing: either on the eyes and make them more expressive, or on the lips. IN otherwise there is a risk of getting an unnatural “doll” image. But sometimes it is also appropriate. If you use decorative cosmetics wisely, carefully choosing the color scheme of its components, the result will be impressive.
What does decorative cosmetics mean for modern life? Can you imagine your life without her? Me not!
Some time ago, having won one of the competitions of the wonderful fashion portal Relook, I became the owner of wonderful cosmetics from Avon “Luxe” series. The set includes: lipstick, lip gloss, eye shadow, mascara, powder and foundation. I am very pleased with the presentation, and the idea arose in my head to write a short article about decorative cosmetics.
Each of us, as a child, secretly painted our lips with lipstick, used blush, eye shadow, and powder, imitating our older sisters or mother. Of course, over time, all girls develop taste, habits and the desire to be beautiful and attractive. Naturally, we constantly try new decorative cosmetics and select the best, taking into account many different factors.
So what is decorative cosmetics?!
Decorative cosmetics are special means, designed to disguise imperfections in the skin of the face and other parts of the body. Designed to improve appearance, create a certain look (evening, for every day) and highlight attractive features of the face and body. Decorative cosmetics are what you use to create makeup.
What does decorative cosmetics include?
Decorative cosmetics include: foundation, powder, eye shadow, mascara, blush, lip gloss, lipstick, varnish and other makeup products.
Very often, the inability to use decorative cosmetics leads to not very good consequences, and instead of beautifying a woman’s appearance, adding zest to her image, incorrect makeup simply disfigures her. The main task of cosmetics is to disguise skin imperfections and give expressiveness to the eyes and lips.
How to use decorative cosmetics correctly?!
You should know that before applying makeup you need to wash your face and wipe your skin with tonic or lotion. After this simple procedure, you need to start applying powder or foundation. The shades of these cosmetics are selected depending on the texture and tone of your skin and hair color. The foundation is applied strictly according to massage lines, and fix it with powder. In no case should you apply too much cream and powder, all in moderation, otherwise, instead of correcting minor skin imperfections, you will give it a “mask” effect.
After applying the tone, you need to start blush. It is worth remembering that on tanned face bright blush doesn't look very nice. It is recommended to select blush to match the color of lipstick (shine), apply this cosmetic product under the zygomatic arch with a special brush.
Now let's start applying the shadows. Which shadows to choose? Of course, it is necessary to take into account eye color and hair color; you can use two shades at once that will not create disharmony together. A brighter layer of shadows is applied to the outer corner, and a lighter layer to the inner one.
Mascara! This cosmetic product is applied immediately after the eyeshadow; it should not form lumps, but rather, separate and highlight your eyelashes. Recently, colored mascara has become popular; they are applied taking into account the color of the eyes and the applied shadows.
Lipstick is selected depending on skin color, eye shadow applied, hair color and what event you are going to. For weekdays, it is best to opt for lipsticks and glosses in discreet colors. Before applying lipstick, outline your lips with a pencil.
Decorative cosmetics must be selected and applied, taking into account not only the characteristics of the skin and hair, but also age, style and even character. It's stupid to follow fashion if a certain makeup doesn't suit you.
It is necessary to use decorative cosmetics in moderation; I think no one will be pleased to see a painted face.
And now about cosmetics from Avon “Luxe”!
I have never seen a better foundation in my life; it goes on smoothly and is almost invisible. The powder has the same properties and hides facial skin imperfections. The lipstick lasts quite a long time. The shine is perfect. I like the mascara, it goes on smoothly without forming lumps. Unfortunately, I didn’t use eyeliner, since I have small eyes. Many people probably know that using eyeliner makes your eyes appear smaller.
And what decorative cosmetics do our wonderful relook girls choose?
