Italian clothing brands. shopping in italy

Italians are rightfully considered trendsetters. The refined and sophisticated taste of Italian fashion designers is reflected in their collections for men and women. Italian clothing brands are actively represented on the world market, which regularly update their range. Manufacturers offer clothes for various occasions, choosing expensive high-quality fabrics during production.

Italian style is distinguished from other trends by a unique combination of the impossible: luxury with simple silhouettes, modesty with overt sexuality. But undoubtedly, every thing is refined and stylish.

The main features that can be traced in the collections of almost all Italian designers:

• Plain cut, clear lines combined with expensive high-quality fabrics;
• A small number of carefully selected decorative elements;
• Elegance, conciseness, restraint;
• Soft flowing fabrics allow you to emphasize the natural beauty of the female body, natural sexuality without aggression;
• Models are comfortable, comfortable even with daily wear;
• Different products are easily combined with each other;
• The enduring demand for branded clothing from Italy is explained by its high quality, use modern technologies production.

Traditionally, it is believed that the adherents of the Italian style are stylish people. Many famous people choose clothes from Armani, Versace, Trusardi and other luxury brands.

The following fabrics are selected for production:

• Linen, which has a high hygroscopicity, which allows the skin to breathe in the heat. The fabric is strong, durable, hypoallergenic;
• Silk. It has softness, lightness, suitable for flowing silhouettes. Especially comfortable in the heat, regulates the temperature regime;
• Woolen fabrics are resistant to creasing, have low thermal conductivity. Most often they are used for the production of outerwear, suits;
• Cotton fabrics are versatile, easy to wash and retain color for a long time. Cotton products are soft, light and comfortable to wear.

Italians, when creating a fashionable image, choose ensembles from 2-3 different soft shades. It is important to use stylish accessories that convey individual style. Many do not have a clear commitment to the brand, but create mixed images.

Top Brands

There are many Italian clothing brands on the world market. Among them you can find exclusive collections at a high cost and budget lines of practical everyday items. Some brands offer only shoes or accessories, but most have a wide range.

For women

Here is a list of Italian clothing brands for women that are most popular on the market:

1. Laura Biagotti belongs to the expensive segment. The range is focused on maximum comfort and femininity. Are used soft tissues from cotton and wool. The collections include dresses, suits, cardigans, blouses, characterized by soft lines, draperies;
2. Exclusive italian brand accessories Coccinelle offers unique leather bags self made. Models have an intricate design, excellent quality. The brand has 67 brand stores, produces 4 collections annually. Stylish design, attention to the smallest details and affordable price make the brand's products very popular;
3. Braccialini combines the lightness of design with best quality. Brand designers offer intricate bags in the form of animals, transport, fish, unusual clothes and shoes. For the manufacture of accessories and shoes is selected quality leather, products are decorated semi-precious stones and other decorative elements;
4. LaPerla is a brand of underwear for women and men. The founder of the production, Ada Mazotti, introduced the fashion for luxury lace products that are not only comfortable, but also beautiful. The brand belongs to the luxury segment, includes lines of perfume, decorative cosmetics;
5. The leader of Italian clothing in the budget segment, TomFarr has more than 150 stores worldwide. Things of the brand have an optimal price-quality ratio, models are presented for all occasions. Clothing design is developed in Italy, sewing workshops are located in China. Products are sewn from high-quality fabrics and have their own style;
6. Replay is considered a trendsetter in the segment denim clothing. The company has introduced a fashion for patch pockets, abundant decoration of jeans, embellishment with appliqués. The brand has been on the market for over 30 years;
7. GF Ferre offers exclusive clothing in more than 100 boutiques worldwide. The brand has a line of accessories and perfumes. Things of a special cut. calling card brand is considered White shirt. The cost of products is high, but they will retain their shape and color for many years;
8. Dolce&Gabbana is the most popular brand in the CIS. The brand is chosen by bright independent people. Clothing must have unusual cut or an unexpected combination of colors. The use of exclusive fabrics allows you to create unique ensembles for holidays and everyday life;
9. Among the Italian women's clothing brands, Prada is a special brand. Brand items are universally recognized symbols of luxury and beauty. The range includes only expensive exclusive models. Even the architecture and design of branded boutiques are admirable;
10. Versace - the founder of the brand Giani Versace has come a long way from a simple tailor to a famous couturier. Features of the brand: the use of atypical materials, bright vibrant colors of fabrics, a cut characteristic of the brand. The founders of the brand pay great attention to charity. There are millions of fans of this fashion house all over the world.

For men

Not only women's clothing from Italian fashion designers is popular all over the world, many brands of Italian men's clothing occupy a leading position in the market. Among them are:

1. Boggi is a brand founded in 1939. The range of suits with a comfortable cut is aimed at self-confident representatives of the stronger sex. For tailoring, only high-quality materials are selected, products have their own recognizable style. However, the cost of the costumes is very affordable;
2. Brioni is the most expensive men's clothing brand. The brand became popular in the 50s, when it was chosen by all movie stars. Currently, almost 25% of models are made to order. The use of luxury fabrics and an individual approach make the brand's items unique;
3. Camicissima - the brand offers classic and casual style items. The range includes suits, shirts, ties, trousers, which are chosen by successful business men. This Sicilian brand has boutiques in Italy and Europe;
4. GianMarcoVenturi - brand items have a strict but elegant cut. The author of the brand expanded the range and released a collection of fragrances, which also became very popular. Clothing collections are made in strict classic colors while the scents are light and inviting. Zegna. The motto of the brand is to use innovation and individual style to create exclusive models of clothing. When tailoring, unusual modern fabrics are selected. The range of classic products is complemented by the sportswear brand ZegnaSport, the line of youth models Z Zegna. Own factories of the brand are located in Italy, Spain, Switzerland, products are subject to strict control.

In the manufacture of outfits, materials treated with refractory or water-repellent compounds can be used. Due to this fabrics have high wear resistance, long service life.

For children

To cultivate good taste in their children, many parents prefer Italian brands of children's clothing. The products are not only attractive appearance but also hypoallergenic natural composition fabrics that meet international quality standards.

Here is a list of the most popular children's brands:

1. SilvianHeach has been around since 2000. The brand has a children's line SilvianHeachKids, which includes products for children from the age of 6 months to 15 years. All models of clothes and shoes are sewn in our own Italian factories, only high-quality natural fabrics. Unique Design allowed the company to take a confident position in the market;
2. sweetyears- famous brand teen clothes. Founded by famous football players, it has a symbolism in the form of a red heart, meaning joy and love. Clothing models combine Italian chic with modern fashion trends and national symbols. From several things you can create an image for any occasion, supplementing it with branded accessories;
3. Benetton - the company offers outfits for the whole family, including children's. Basic collections consist of products of simple design, made in different colors from natural materials. Known for excellent quality knitted jumpers for babies. The products have an optimal price-quality ratio.

Choosing Italian-made clothes, parents can be absolutely sure that children's clothes are safe, retain their shape and color even after many washes.
Silvian Heach Sweetyears
Benetton

Fur coats and outerwear

It is impossible to give an overview of famous Italian clothing brands without mentioning the production of outerwear and fur coats. In the market of jackets and down jackets, Neohit is a well-known brand. The first collection of the brand was presented in 2000. Models are aimed at young people, have an affordable cost. clothing industry with modern equipment is located in Italy, which ensures high quality.

In the world of fur fashion, Italian and Greek models are recognized as the best. A fur coat from BRASCHI is the cherished dream of every fashionista. Products have the highest quality, light weight, exclusive design. In the MAKIS ROUSSULIS assortment you can find classic cut pieces that will never go out of style.

The Tuscan brand SARACINO is characterized by sophistication and elegance. The high quality of fur dressing allows you to create creative models of a specific cut. The constant development and free spirit of the creativity of fashion designers allows you to create fur coats for passionate and emotional women. Lovers of bright things from combined materials choose the models of the trading house VITO NACCI. Available in a variety of colours, the products combine creativity, elegance with the highest quality. The owners of such a fur coat give the impression of a successful and respectable lady.

If you prefer elegant quality items, then choose products from Italian fashion designers. Depending on the budget, you can choose affordable items or exclusive models created in a single copy or to order.

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We present you the most famous Italian brands of clothes, shoes and bags. Our list of Italian brands consists of the most commercially successful 10 companies at the end of 2012, directly related to modern fashion and global fashion industry.

Year of foundation: 1913;

Prada Brand Commercial Value: $4,771 million

What Prada produces: fashion clothes, shoes and accessories.

History of the Prada brand started in Milan, when Mario Prada opened a small shop for elegant travel bags, which he, in order to attract the attention of respectable customers, walrus skin sewing. Influential clients, as they say, "were seduced", and the enterprising Italian Mario quickly got rich and began selling not only Prada branded bags, but also clothes and shoes.

Giorgio Armani

Year of foundation: the history of the Armani brand and the first independent collection of the same name appeared in 1974;

Commercial value of the brand: 4597 million US dollars;

Armani is worn by celebrities such as Julia Rohrerts, Robert de Niro, George Clooney, Jodie Foster and others.

Gucci

Year of foundation: 1921;

Commercial value of the Gucci brand: $4,428 million

What the Gucci brand produces: fashionable women's clothing, shoes, perfumes, cosmetics, watches and all kinds of accessories, from bags to key rings.

Gucci is one of the most recognizable clothing brands in the world and owns partial shares in Yve Saint Laurent, Stella McCartney, Sergio Rossi, Alexander McQueen, Bottega Veneta, Balenciaga and several others. Currently ToThe creative director of the Gucci brand is a woman, 32-year-old Giannini.

Dolce & Gabbana

Year of foundation: 1985;

Commercial value of the brand: 2301 million US dollars;

Real fame came to Dolce & Gabbana after the singer Madonna appeared in a Dolce & Gabbana corset at the Cannes Film Festival. As a token of gratitude, Dolce and Gabbana was sewn to Madonna 1500 stage costumes in two months by hand.

United Color of Benetton (Group of Benetton)

Year of foundation: 1965;

Commercial value of the brand: 1221 million US dollars;

What Benetton Group produces: fashion clothes, underwear and swimwear, shoes and accessories for children and adults for the mass buyer at affordable prices.

The Benetton Group includes 4 Italian brands: United Colors of Benetton, Undercolors of Benetton, Playlife and Sisley.

Diesel

Year of foundation: 1978;

Commercial value of the brand: 1103 million US dollars;

Versace

Year of foundation: 1978;

Commercial value of the Versace brand: $852 million;

What it produces: The Versace brand produces fashionable clothes for men and women, cosmetics, perfumes, jewelry, sportswear and ceramic tiles and bathroom accessories. Another brand of the company - Versus - focuses mainly on young people. Versus, as well as the Vesus fashion lines Vessace Sport and Versace Jeans Couture, are designed by British-born designer Christopher Cane.

Moschino

Year of foundation: 1983;

What Moschino produces: fashionable clothes, shoes and accessories for men, women and children, cosmetics and perfumes for adults.

Moschino's clothes and accessories are easily recognizable all over the world thanks to the bright colors and unusual design approach of the founder of the brand, Franco Moschino. Moschino Love leather bags and branded belts are very popular. Moschino is preferred by celebrities Gwyneth Paltrow, Alice Silverstone, Joan Collins and others.

Fendi

Year of foundation: 1925;

Commercial value of the Fendi brand: $413 million;

What Fendi produces: fashionable clothes, branded fur coats and leather goods, accessories, cosmetics and perfumes.

History of the Fendi brand began with the manufacture of leather goods, primarily bags, baguettes.

Famous Italian clothing brands: top ten!

Fendi branded fur coats are very popular today: they are of excellent quality and are available at a reasonable price.

Rounding out our list of Italian clothing, footwear and accessories brands… Prada! Only in this case this is not the name of the fashion brand of the same name, but the name of the granddaughter of its founder. Fashionable House Prada initiated our list of the best Italian clothing manufacturing companies.

miu miu

Year of foundation: 1993;

Commercial value of the brand: 291 million US dollars;

What it produces: The Italian brand Miu Miu produces clothes, shoes and accessories for young people. So, at least, it was conceived by Miuccia Prada, the granddaughter of the founder of the brand, who, within Prada, tries to follow the age-old tradition of the family brand and pay tribute to the classics. The Miu Miu brand builds its philosophy on eclecticism - a mixture of avant-garde and retro, boldly mixing styles and experimenting with color.

These are the famous Italian brands of clothes, shoes and bags. These are the Italians, the founders of these brands - daring, bright, creative and enterprising.

Want to enjoy online shopping the Italian way?

edited by V.G.

Brands

Fashion 2016 | Fashion spring-summer 2016 | Fashion autumn-winter 2015-2016 | Brands | shopping

We present to your attention the famous world fashion brands in our section of the same name. How to navigate in their diversity, how to learn to distinguish quality items from fakes? When and how were the most fashionable brands born, how are they characterized, what are their distinguishing features, who founded them? All these issues are covered in our materials in this section.

Italian clothing brands: list, review of fashionable clothes for men and women

Here you will find such eminent companies as Dior, Chanel, Prada, Louis Vuitton, Calvin Klein, Arman, Roberto Cavalli, and Msngo, Bershka, Zara and many others, which are very popular among young people. Our list of brands and haute couture houses is constantly updated and will allow you not to get lost in this huge endless world of quality clothing, shoes and accessories. Reviews provided gorgeous photos, which helps a lot to better understand the features of a particular brand with a worldwide reputation. After all, as it is rightly said, it is better to see once than to hear a hundred times.

Brand Benetton

The world-famous Benetton brand is famous for the brightness of the color of its products, its high quality and affordable price. The history of the company's creation is like a fairy tale: a poor Italian family bought a knitting machine and started making brightly colored sweaters for sale.

Brand Nina Ricci (Nina Ricci)

The stunning French brand Nina Ricci was founded in 1932 as a family business by mother and son.

Not striving for a revolutionary transformation in the costume, Nina Ricci sought to satisfy the needs of clients, creating elegant outfits for a moderate fee.

Brand Moschino (Moskino)

The famous Italian brand Moschino (Moschino) has gained popularity all over the world due to the high quality of products and unique style, which combines elegance with irony. The founder of the brand - Franco Moschino - was an innovator known for his extraordinary approach to creating models.

Brand Hubert de Givenchy

Legend haute couture- Hubert de Givenchy has gained worldwide fame thanks to his creations, which are the standard of refined taste, elegance, delightful femininity and beauty! In his work, he was guided by Plato's triad - beauty, goodness and harmony!

Brand John Galliano (John Galliano)

Brilliant British designer John Galliano is known as the creative director Dior houses and the creator of his own clothing brand John Galliano, but the scandal at the Parisian cafe La Perla crossed out his career. Shows of his collections have always been accompanied by a spectacular entourage

Brand Prada (Prada)

The famous Italian brand Prada (Prada) will soon turn 100 years old: it was founded in 1913. The history of the brand began with a small factory leather goods, on which elite walrus skin suitcases were made. Today Prada is a powerful empire...

Brand Louis Vuitton (Louis Vuitton)

The legendary French brand Louis Vuitton (Louis Vuitton) was founded in the 19th century as a manufacturing company travel suitcases deluxe class. Today, the Louis Vuitton fashion house is one of the most influential in the fashion world, and its products are one of the most prestigious and high-status.

Brand Donna Karan (DKNY, Donna Karan)

The popular American brand Donna Karan (Donna Karan, DKNY - Donna Karan New York Company) has become a symbol of urban chic, which combines convenience, comfort, elegance and femininity. The goal of Donna Karan is to help the residents of megacities in solving their problems with costume and appearance.

Brand Calvin Klein (Calvin Klein)

The legendary American brand Calvin Klein Calvin Klein (Calvin Klein) is known and respected in everything thanks to the style that combines rational beauty, fashion trends excellent quality and sophistication. In the outrageous advertising of the brand, a bet was made on sensuality

Brand Armani (Armani)

Italian Armani brand(Armani) was founded in 1975 and during its existence conquered the whole world, becoming the standard of elegance, prestige and respectability. Today the brand unites 7 brands under which its products are produced.

If you are going shopping in Italy, then you just need to know what brands of Italian clothes are, what they are and how much they cost in order to properly plan your shopping route and shopping. It's no secret that in Italy there are a huge number of brands unknown in Russia, which are in no way inferior to Armani, D&G or Gucci in quality and style, but are several times cheaper.

We will look at different categories of clothes and shoes - so you will have a better idea of ​​​​the Italian fashion world. This will be especially true for those who are going to open their own clothing and footwear store in Italy or for those who are planning a shopping trip to Italy.

Let's start with men's classic clothing.

Brioni (Brioni)

The most prestigious and expensive brand of men's clothing.

The Brioni brand was founded in Rome in 1945 by the talented tailor Nazareno Fonticoli and the no less talented businessman Gaetano Savini, whose descendants still own the firm today. Brioni suits quickly gained popularity in post-war Italy. World fame in the 50s - 60s was facilitated by the popularity of this brand among the actors of Italian and Hollywood cinema. A quarter of all Brioni products manufactured today are made for 25,000 regular customers, including Nelson Mandella, Kofi Annan, Michael Douglas, and many other members of the world's elite. Now Brioni produces several lines of men's formal wear, casual line, women's line, and accessories. (James Bond played by Pierce Brosnan wore Brioni suits, author's note)

Ermenegildo Zegna (Ermenegildo Zegna)

When the first garments of this brand appeared in 1968, Ermenegildo Zegna was already well known as a manufacturer of the finest woolen fabrics. They were used in their collections by the best fashion designers and tailors around the world. The history of the brand began in the second half of the 19th century in Piedmont, when watchmaker Angelo Zegna opened a weaving workshop. In 1910, his son Ermenegildo, who gave the name to the brand, founded a textile factory. Thanks to his talent and outstanding entrepreneurial skills, Ermenegildo Zegna manages to achieve the highest quality woolen fabrics in the world and become the world leader in their production, ahead of the British and Scots, who traditionally dominate this industry. Not surprisingly, the clothing of this brand was doomed to success. Today, Ermenegildo Zegna boutiques are located on the most expensive streets in the world from Paris to New York. Among the regular customers of the House are John Travolta, Sean Penn, Jack Nicholson, Bruce Willis, Placido Domingo and others (among Italians from the north this brand is mega-popular, author's note)

Boggi (Bodji)

One of the most popular menswear brands in Italy.

The first Boggi store was opened in 1939 in Salerno. In 1964, the company's head office moved to Milan, opening in short term a whole chain of stores of elegant men's clothing, which immediately gained popularity among the residents of the city. Numerous fans The bodjis value suits from this brand for their impeccable quality and real value for money. In 2003, the Boggi group was bought by the Zaccardi family, which owns the Brian & Barry multi-brand store chain. Today Boggi stores are present in all major cities of the world, and the owners of the brand have ambitious plans to make this brand the number one Italian menswear monobrand within the next five years.

Corneliani (Corneliani)

A well-known brand of ready-to-wear men's clothing owned by the firm of the same name. The company produces several Corneliani lines - classic collection, Trend - more modern clothes, Set - youthful, Via Ardig& - offers elegant informality, Sportwear Corneliani - clothing for leisure and sports. In addition, the Corneliani group also owns brands: Nino Danieli, Full Time, Browngreen. The company exports the lion's share of its products to Europe, America and the countries of the Middle and Far East. www.corneliani.com

Del Mare 1911 (Del Mare 1911)

The company, which has been on the Italian market for more than 90 years, was founded in Piedmont, but in 1968 moved its activities to Milan. Offers elegant men's clothing of excellent quality at very competitive prices. Stores of this brand always have wide choose oversized clothes. (it is especially profitable to buy this brand in outlets, author's note) www.delmare1911.com

Stefano Ricci (Stefano Ricci)

One of the most prestigious and fastest growing menswear brands. The Stefano Ricci brand was founded in Florence in 1972. At first, only ties and shirts were produced under this name. Gradually, expanding the range, the company moved to the production of the entire range of men's clothing. Today, Stefano Ricci stands for high quality "made in Italy" all over the world. The brand has its own boutiques and showrooms on the most prestigious streets in the world. Despite the fact that 90% of the company's products are intended for export, all Stefano Ricci clothes are made exclusively in Italy, and are subject to very strict quality control.

Camicissima (Kamichissima)

The Sicilian company produces high-quality men's clothing, mainly in a classic style, but also in a casual-glam style. The company has existed since 1931, but it recently registered its Camicissima brand. Achieved great popularity with customers thanks to an innovative initiative, offering a formula: whoever buys 4 shirts pays only 99.99 euros, regardless of their price. The stores owned by the company offer the widest range of men's shirts, ties, suits, etc. Every year, new outlets are opened throughout Italy. (many retail stores with inexpensive shirts in different cities of Italy, author's note)

Prestigious menswear brand of the Valentino fashion group, which also owns the brands Valentino (Valentino, Valentino Garavani, Valentino Roma and R.E.D. Valentino), Hugo Boss (Boss and Hugo), M Missoni, Marlboro Classics. (a lot of clothes large sizes, author's note)

Have you ever thought about the fact that not all modern clothing companies that position themselves as authentic with almost half a century of history are in fact so? In this review, we will talk about "pseudo-Italian" labels, which in fact are nothing more than a competent marketing ploy that hides the real country of origin of the products they offer.

The first thing to mention when starting a story about Italian pseudo-brands is that the products they offer do not have to be bad and of poor quality. Yes, by inventing a beautiful but illusory story for their company, its management deceives its buyer in advance. But, as practice shows, such measures are taken only because the current client is not interested in purchasing goods of a domestic manufacturer. Most are absolutely sure that the label on clothes "" is the same indestructible guarantor of quality and practicality.

So, with why there are pseudo-Italian brands, we figured out, now we will find out exactly how this happens. This is done according to a very primitive scheme:

1. A company is registered in Italy, thanks to which its beautiful and harmonious foreign name arises;
2. Then the address of its head office, headquarters, is registered, and it is not at all necessary that the office will be located there in reality.

Although nominally the addresses and documents of the company are Italian, its management is Russian or Ukrainian, and under “Italian” it offers customers goods that were actually made either in China, or in Russia, or in Turkey (depending on where it is cheaper).

When shoes or clothes are ready, and all technical issues are resolved, the only thing left is to correctly present the products to the public. Here, a team of PR agents and advertising specialists is involved in the work, which comes up with a beautiful, attention-grabbing story for the newly-made brand. All the procedures listed above are aimed at achieving one goal - to sell the product for more than its real value. After all, you see, for a real branded Italian thing you are ready to pay much more than for a similar one, but a domestic manufacturer.

Classification of pseudo-brands

All domestic clothing brands positioning themselves as brands of Italian origin can be conditionally divided into three types.

1. The first type is represented by brands that, although they do not advertise much, do not hide their real origin, and from Italian attributes they have only a foreign name. Almost all modern Russian/Ukrainian labels can be attributed to this type.
   One of the brightest representatives of the first type is the network women's clothing store INCITY.
2. The second type includes those labels that talk about their homeland in a very veiled way. Starting a story about the process of development and formation, they meekly report that "the company appeared on the Russian market in such and such a year ...". Such words can be interpreted in different ways, and most people mean by them that at that time the stores of this brand began to open in Russia, having previously gained success abroad. Paolo Conte, for example, can be counted among such firms.
3. The third type is pseudo-brands that deliberately mislead the client, forcing him to believe in false information. They come up with beautiful legends and stories that tell about the creation of the company, its long and thorny path to becoming on the world stage, "genuine Italian" quality, long-term traditions, etc.

At first glance, nothing can give out this kind of pseudo-brand. Everything in it, from the official website to the company logo, is designed in such a way that the buyer has no doubts about the real homeland of the label. Such brands are especially dangerous because when you buy an expensive Italian item, you end up with a low-quality product of domestic or Chinese production.

Overview of Italian pseudo-brands

D.Polgri

D.Polgri is a fairly well-known chain of stores casual wear for men. The brand does not come up with any special legends regarding the true Italian origin, however, the name, and its general concept, correspond to the principle “under Italy”. The quality of the offered goods is not bad, but the price is slightly too high.

This company supplies office-style clothing for men to the Russian market. Despite its true Turkish origin, the official website of the company is full of news about the preservation of the exceptional traditions of Italian masters, their unique style in costumes. The quality to price ratio is pretty good.

Giovane Gentile - although the brand is endowed with a bright and sonorous name, it is clearly of Italian origin, it is entirely Turkish. The official online store contains the contact details of the true owner of Ergem Tekstil, but the homeland of the goods produced is still not advertised much. Giovane Gentile outlets are available in a number of eastern and western European countries, but the label's items cannot be found in Italy itself.

Henderson

Henderson is a well-known brand in Russia representing high quality clothing. Although the real country of origin is not kept secret (in order to get information on this matter, it is enough just to visit the official website of the store), collections and advertising campaigns somehow unobtrusively allow buyers to believe that, in fact, the home of the company could be Italy or England.

The brand's garment factories are concentrated in China and Portugal. Costume models are developed in close partnership with leading European designers.

Henderson offers really high quality clothing at affordable prices.

Rico Ponti

The name of the company clearly hints at its Italian roots, but the entire management team is concentrated in Russia. From the information presented on the official portal, it is difficult to draw any unambiguous conclusions.

Vassa&Co

Despite the name typical for Italian companies, it is of Russian origin. This information is available on the website of the official online store, and it is quite easy to get it: just visit the appropriate section "About the company".

This is a fairly well-known brand of office style clothing for men, positioning itself as a true Italian brand. In fact, all the company's products are manufactured in Poland, where its headquarters are located.

It is rather difficult to find information on the origin of Albione on the website of the official online store, it does not provide any monosyllabic data, however, if you study the “Points of sale” section, you can see only Russian and Polish addresses in it.

The ratio of quality and price is not the most pleasant, the starting price of the suit is 20 thousand.

Alessandro Manzoni

In fact, the brand belongs to a large domestic concern "Lady and Gentleman city". On the official website, it is written in black and white that the goods produced are distinguished by genuine Italian quality and sophistication, excellent style, and this is followed by the same legend that tells about the origin of the company in Lombardy in 1989.

But all the official data and documents completely refute the stated fable, presenting a certain Andrey Mikhailov as the responsible person, and Moscow as the place of registration of the enterprise.

Antonio Meneghetti

The firm is an ardent representative of pseudo-Italian brands. Its creators actively promote the information that the design of each model of clothing is the result of the work of the Italian genius, Antonio Meneghetti. In reality, the stores of this label are open only in Russian and Ukrainian cities, and in Europe it is completely unknown.

De Rossi

Another pseudo-Italian brand specializing in the production of pajamas, shirts and underwear.

The price-quality ratio is not very pleasant, most of the goods overcome the price threshold of 5-7 thousand.

There is no reliable information on the Internet regarding the country of manufacture of De Rossi clothes, and customer reviews are very contradictory.

Diplomat is a popular chain of luxury clothing stores in Russia, whose products are mainly represented by the two brands Berger and A. Falkoni. According to the legend, actively promoted by the sellers of the store and existing advertising campaigns, the latter is entirely Italian.

In fact, no one has heard of these brands in Western European countries, which allows us to conclude that, most likely, clothing collections are designed and sewn in Turkey.

Fabio Paoloni is a network of stores open all over Russia. The company is promoted as a long-term Italian brand. On the official website, however, there is no reliable information regarding the country of origin.

The price-quality ratio is poor. Most products are much more expensive than similar domestic options, and the quality, according to reviews, leaves much to be desired.

Fratelli M

Another pseudo-Italian menswear brand is Fratelli M. His official website works in a bilingual format: Russian and Italian, and the Russian domain is also chosen. In the “Shops” section on the map, although there is a large number of circles scattered throughout Europe, in reality, only Russian addresses can be obtained from retail outlets.

Giovanni Botticelli

The brand website can be presented in three languages: Italian, English and Russian. In the "Shops" section, you can find only Russian addresses of boutiques, which allows us to conclude that this brand is also a "dummy" one and has nothing to do with Italy.

Prices are not so democratic. For example, an ordinary basic tie can cost 1.5 thousand rubles. It is pointless to say anything about the quality, since the reviews are very contradictory.

Zolla

Zolla is a domestic company for tailoring and production of casual women's clothing. The employees of the company do not at all aim to lie about the true origin of the brand, however, because of the name, a huge number of buyers firmly believe that they can buy real Italian things in the Zolla store.

Incanto

Incanto is one of the most famous brands of underwear, pajamas and shirts in Russia. Employees of the company are diligently trying to hide its real origin, disguising the label as Italian with all their might. Although the official online store has a European domain, the server itself is located in Russian Federation which raises some suspicions.

It was not possible to find any information about Incanto products on foreign sites.

Meucci

Meucci is a fairly large label that, according to the official version, produces high quality real Italian clothes. In reality, the products of this pseudo-brand are made at a domestic factory, which is located in the provincial town of Lobnya, in the Moscow region.

Meucci prices are high, absolutely not corresponding to the quality of goods.

Mia-mia

Another company for the production of women's underwear, self-proclaimed itself a real Italian brand. According to customer reviews, it is impossible to give an unambiguous assessment of products, since they are inconsistent.

Prices are not democratic, and therefore the company causes even more suspicion.

Orsa

This chain of stores is another company that is part of the concern "Lady & Gentleman city", and therefore there is no need to argue about the truth of his Italian origin.

Orsa is another pseudo-brand that offers products of not very decent quality at inflated prices.

Roberto Bruno

This is a label similar to the aforementioned Meucci. Although the official version speaks of its almost half a century of Italian history, in reality there is no reliable information that would confirm the origin of the company. The site domain is Russian.

Simoni is a fairly common menswear label in Russia, specializing in the manufacture of business suits. Although the information presented on the official portal speaks of the Italian roots of the company, no one has ever heard of him in Italy itself. Sales outlets are dispersed exclusively on the territory of the Russian Federation.

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… When we say this, we mean excellent fit and stylish design, high quality fabrics and proportions, perfect fit and elegance. All this in our store is represented by three Italian brands - Sarah Pacini, Leonard'o and Oblique.

They provide models for everyday images like the Sarah Pacini cardigan 162.012, the elegant coat 591 W V 113R by Leonard'o, the stylish dresses Oblique 0170 and many other models.

Understated sensuality from Italian brands

Italian clothing brand Sarah Pacini

The Sarah Pacini brand has its own philosophy - "clothes as a reflection of the soul", which manifests itself in elegant restraint color palette expensive fabrics, thoughtful cut and precise silhouettes. There is no place for the superfluous or the obvious - everything is subtle, harmonious and feminine. The veil of secrecy, seasoned with asceticism and sensuality at the same time, makes the models so unusual.

Particularly attracted by the feeling of comfort that each thing gives. Pleasant texture and balanced silhouette lines give comfort not only to jumpers 162.073 and 162.187, but also to trousers, cardigans, tops, dresses, for example, 162.472. Things from Sarah Pacini are relevant today and in a few years due to the combination of style and elegance.

Clothing by Italian designers Leonard "o

Designers of the Leonard'o brand use a discreet, soft, but so diverse palette. The collections include beige, as in the cardigan V 071 W 511, terracotta and brown, elegant shades of gray, for example, in the NTU WV 11 tunic, dusty lavender, olive and pink tones. Noble scarlet in a coat 230 WCAH 31, orange, lilac, deep dark blue, burgundy dilute the powdered range, adding brightness to the images.

Shades come to life thanks to the textures of luxurious fabrics with alpaca, mohair, cashmere. The minimalism inherent in the cut gives versatility and conciseness to things. The simplicity and elegance of the lines make Leonard'o clothing an excellent investment in basic wardrobe, and accessories quickly transform the image, giving it the right mood.

Italian clothing brand Oblique

Oblique clothes are a combination of architectural proportions and clear lines, soft shapes and graphics. Elements men's wardrobe migrated to the collection, filling the models with special femininity and charm. For example, an English collar looks original in an extravagant office dress 0975.

Natural fabrics, noble textures, thoughtfulness of every detail and elegant fit - that's what attracts women in Oblique clothes. An extraordinary, asymmetrical cut is combined with a restrained palette of luxurious shades - gray, plum, chocolate, black; burgundy or coffee in dresses 1361 and 1272A.

Casual Italian clothes for every day

The presented collections of Italian brands are an opportunity to assemble a full-fledged wardrobe, including comfortable and stylish items for every day, and diluting it with modern and elegant models for going out.

Pants, cardigans, tops, little black dresses, coats in the original interpretation of Italian brands acquire a fresh flavor.

Stylists recommend a 70% / 30% ratio between calm everyday things and unusual models.

When looking for Sarah Pacini basics, pay attention to the top with a stand-up collar in black 109.308, milk long jumper 162.105 with low shoulders, tunic 109.313. Its thin spaghetti straps and fitted cut make everyday outfit feminine and a little sexy.

Basic wardrobe is impossible without correct form trousers and skirts. Classic straight models and pencil skirts - a win-win. Interesting narrowed classic pants Sarah Pacini 109.445 steel black or white leggings 162.411. Oblique invites you to try on the original cropped 1768 wraparound model with turn-ups and spice up a sober office set.

As for the skirts, you can choose as basic pieces the elongated model 1266, the mid-knee pencil skirt 1475 with an asymmetric wrap, the cozy long jersey with a layered cut 0261. The Oblique models have a clear structure and a pronounced silhouette that form the basis of a modern look. .

As more spectacular models, you can use the black and white flared dress Oblique 1168, Sarah Pacini 162.018 outfit with an unusual silver texture. Complemented with stylish accessories, the laconic Leonard'o GP WB 10 dress with an asymmetrical hem will also serve as an outfit for going out.

Coats from Italian brands

Thinking carefully about the image and concentrating on what they will see us in the room, we often forget about outerwear. But after all, it is she who is the “clothes” by which they meet in the cold season. Designer Italian coats are a perfect compromise between functionality and fashion, style and comfort.

Leonard’o offers a variety of shortened models - a fitted solution in dusty pink tones 203 VCH 90, a free original cut in a gray coat M010 IW 11 with a hood, a classic double-breasted version 803 WCAH 28 cocoa shades.

More extraordinary solutions can be found in the latest Oblique collection - the 2434 quilted coat with diagonal stitching graphics will keep you warm in the cold, and the 2058 model with an asymmetrical bottom and waistline will create a feminine, flying look.

During sales in our online store, you will get designer coats at a nice discount, making your investment in your wardrobe more profitable.

Stylish accessories from Italian designers

Accessories are such important little things in creating a harmonious set! They are able to transform the image in one movement. It was concise black dress? We added a luxurious necklace - and this is already a model for an evening out, added a scarf and a voluminous bag - we got an option for walking around the city.

Sarah Pacini offers accessories that successfully complement the brand's models. Among them there are jewelry - necklaces, for example 162.751, bracelets, chains, pendants; light, or vice versa, warm, like 162.219, scarves, scarves and shawls; belts 162.683, shoes and bags.

For those who appreciate style, want to give the image a unique look even on the most ordinary day, collections have been created. Italian clothes. Explore our catalog and arm yourself with basic and original models.

Together with branded italian clothes you will not have questions "What to wear today?". You will open the dressing room and easily pick up a set in accordance with your mood, weather and situation.