Every fashionista dreams of having items from famous designers in her wardrobe. One of the most famous brands in the fashion world is the Versace brand. The company gained fame by producing stylish clothes, accessories and beautiful It was founded in 1978, quickly reached a decent level and gained worldwide fame.
History of the Versace brand
The founder of the company was the famous designer Gianni Versace, who was born in Calabria in 1946. He owes his stellar career to his mother, who was a designer and dressmaker. It was she who taught her son how to sew and all the basics of the process of creating clothes. After some time, Gianni began working with his mother in the studio, making his first attempts to create things. To always keep abreast of the latest fashion trends, Gianni regularly attended fashion shows in London and Paris.
At the age of 25, Versace moved to Milan to work in such famous establishments as Callaghan, Genny and Complice. Gianni was invited to Milan by a wealthy man who had the intention of investing money in Gianni’s talent. The young tailor and designer skillfully created stylish and sought-after items, so very soon he decides to open his own fashion house. This is how the new Versace brand appeared. Gianni himself became the head of the fashion house. But the master invited his relatives to work as deputies: sister Donatella and brother Sancho. Already in 1979, Versace presented his first collection to the general public, which turned out to be very successful and was highly appreciated by fashion connoisseurs.
A year earlier, the Versace brand sign appeared. The symbol of the fashion house was the head of the mythological Medusa. The master himself explained that he deliberately chose such a symbol for his clothing line, since the jellyfish is a symbol of beauty and at the same time is associated with the fatal charms of antiquity. In essence, it is a combination of simplicity and beauty that enchants and hypnotizes.
Brand success
Very quickly the couturier achieved fame and success. Already in the eighties the whole world was talking about him. Every fashionista knew whose brand was Versace. The fashion house's revenues reached $900 million. Gianni has opened more than one hundred branded stores located throughout the world. In addition to fashionable clothes, Versace became interested in theatrical costumes. The master loved ballet and opera. In 1982, he created his first costumes for the famous La Scala theater. His masterpieces appeared in the following productions: “Don Pasquale” (1984), “Doctor Faustus” (1989) and many others.
Versace has published several books, including the work “Designs”. In a matter of years, the couturier and his Versace brand were awarded numerous awards. Thus, in 1982, the master received the prestigious Cutty Sark and Golden Eye awards for his autumn-winter collection, which included that same sensational chainmail dress. By the way, the couturier also received the Golden Eye in 1984 and 1990-1991.
And in 1985, Versace was awarded the Silver Mask for his contribution to the development of theatrical art. In subsequent years, the Versace brand became increasingly popular. In 1988, Gianni was awarded the title of "The most innovative and creative designer in the world." Ten years later, the master was awarded the Oscar of American fashion.
Fashion Master's Innovation
Italy has become not only the country of the Versace brand, but also a symbol high fashion. Thanks to Versace, a new concept was introduced into the fashion industry - “top model”. Previously, such a term did not exist in the fashion world. Gianni loved fashion models. He paid some models two or three times more than usual. Now this practice has become the norm. World-class top models earn very good sums for one show. The first girls of the fashion world, whose name was created by Gianni Versace, became real symbols of the era. All the women in the world wanted to be like them. Among them are Naomi Campbell, Cindy Crawford, Linda Evangelista, Christy Turlington,
Despite his love for girls, Gianni was a homosexual and always lived with a man. Couturier said that when creating collections, he followed not fashion, but his nature. And every time his creations proved that the designer chose the right path. Obeying his instincts, the genius could combine lace with leather and silks, combining futurism and baroque in one model. Gianni also successfully created formal evening dresses.
Death of a designer
The talented designer died in 1997. He would have been shot outside the gates of his Miami Beach villa. The reasons for the murder were never revealed. What is known is that the designer was out for a walk to buy magazines when the killer overtook him. Unfortunately, at that moment the master was without security. The culprit turned out to be a certain Andrew Cunanan, who was later found by the FBI in his apartment, shot with the same gun that killed Gianni Versace.
The fate of the brand
After Versace's death, Donatella (his sister) became the head of the company. She tried to copy her brother's models and create new ones. At the same time, she created her own style.
Donatella continues to produce collections in the style of sexy glamor. At this time, she is being helped by her niece, Francesca Versace, who successfully graduated from design school and produces her own collections under the Versace brand (photos are given in the article).
Versace products
Currently, the Versace group includes the following lines: Gianni Versace Couture, Versace Jeans Couture, Versace Ceramics Design, Versace Collection, Versace Sport. The company is engaged not only in the production of clothing and accessories. The group also operates the Palazzo Versace Hotel. Of course, the main line of the Fashion House remains “Gianni Versace Couture”, which is represented by perfumes, clothes, watches, jewelry, cosmetics, handmade and high-end interior items.
“Versace Jeans Couture”, “Versace Collection” are licensed lines with similar motifs. The clothes they produce have the characteristic features of Gianni Versace. However, the main emphasis is always on fashion trends a certain season. Often the lines are produced by other companies that work closely with the Versace Group.
"Versace Jeans Couture" is a line that focuses on informal clothing: jeans, classic shirts with the characteristic pattern of Gianni Versace. All of these things are relatively inexpensive.
Famous people who prefer Versace clothes
Many famous personalities prefer to wear things from the famous fashion house. Among them are Elizabeth Hurley, Elton John, Tupac Shakur and many others.
IN different years The faces of the brand were: Madonna, Britney Spears, Demi Aguilera, Halle Berry.
Brand stores in Russia
There are many fans of the famous brand in Russia. There are Versace stores in many large cities of the country: Moscow, Kazan, St. Petersburg, Yekaterinburg, Krasnodar. In the capital, one of the stores is located in the Neglinnaya Gallery shopping center (Trubnaya Square, 2), and the second is in the Vremena Goda shopping center (48 Kutuzovsky Prospekt). But the biggest fashionistas prefer to get acquainted with new products at shows in Europe.
Versace is one of the largest fashion houses. It was founded in 1978 and has grown into a thriving company. Now it employs more than two thousand employees worldwide. Nowadays, Versace develops, markets and distributes cosmetics, perfumes, clothing, accessories and high-end home furniture under various Versace Group brands. It is now impossible to imagine that at a luxurious reception none of the guests would come dressed in Versace.
Many years have passed since the tragic death of Gianni Versace, and he is still one of the main authorities in the fashion world. It was he who created the concept of “supermodel”. It was he who made all fashionistas idolize Medusa the Gorgon, because her head is the emblem of his House. The Versace group has several lines of different products, but the main one is the Gianni Versace Couture line, represented by jewelry, clothing, perfumes, watches, cosmetics and high-end interior items. The cost of clothing from this line can reach tens of thousands of dollars.
A large number of famous personalities are fans of Versace. Michael Jackson was his fan. Versace clothing is worn by Elton John and Elizabeth Hurley. Versace has the “face” of the company, and the company often invites various “stars” for this purpose. For such work, the “star” receives a lot of money and, in addition, she is given clothes from Versace. For example, Madonna, participating in an advertising campaign in 2005, received $10.5 million and was given the opportunity to wear Versace clothes for free for two years. At various times, the “faces” of the company were Madonna, Demi Moore, Christina Aguilera, Britney Spears, Halle Berry and Kate Moss
Gianni Versace
Gianni Versace was born on December 2, 1946 in the Italian city of Calabria. Antonio, his father, sold household appliances in a store, and his mother Francesca worked as a clothing designer and had her own salon. Thanks to her, Gianni learned to sew. For six years, Gianni worked with his mother and gained experience. He later said that he learned everything he knows about fashion from his mother. My very first evening dress he sewed at the age of 9. When he turned 25, Gianni created a ready-to-wear collection for very famous houses - Complice, Genny and Callaghan.
In 1972, Gianni went to Milan, where he first worked with Florentina Flowers and then with De Parisini.
On March 28, 1978, the presentation of the first collection, which featured women's clothing, took place under the Gianni Versace brand. It was this collection that marked the beginning of the mind-blowing career of its author. Gianni made the head of the Gorgon Medusa the logo of the company.
In the 1980s Versace was developing his own brand of clothing and at the same time working for other companies. In 1981, the first perfume for women, Gianni Versace, was released, and in 1986, the men's L'Homme. In 1989, Gianni launched the couture line Attelier Versace.
In 1982, he became a costume designer at the world famous La Scala theater. Gianni was very fond of theater, ballet and opera. He took part in large quantities wonderful theatrical performances.
By the early 1990s, Gianni had become a popular fashion designer, loved by both the press and the “stars,” including Madonna and Princess Diana. In those same years, he began making glassware and porcelain, as well as furniture.
Couturier received a huge number of different prizes and awards, but his main reward was the love of his fans.
Gianni did not hide from anyone that he had a homosexual orientation. In his homes in New York and Milan, he often spent time with his friends, who included Elton John, Madonna, and George Michael.
On July 15, 1997, Gianni was shot dead in Miami Beach as he left his mansion. This was done by serial killer E. Cunanan, who also had a homosexual orientation. There were a lot of rumors about his death; the Italian mafia and the Versace family themselves were blamed for it. He was buried near Lake Como, and later his ashes were reburied in Milan.
Donatella Versace
Donatella Versace was born on May 2, 1956. in the Italian town of Reggio Calabria. She was ten years younger than her brother Gianni. In the early 70s. Donatella followed her brother to Milan, where by that time he had founded his own fashion house.
She wanted to work in public relations with her brother, but Gianni preferred to see her as his main critic and muse. Santo, their older brother, handled financial matters for the company.
Because of her brother, Donatella entered the world of fashion. In the 80s, Gianni put the Versus youth clothing line in her charge, and Donatella performed her duties as a fashion designer simply brilliantly. It was Donatella who came up with the idea to invite show business stars to fashion shows.
In 1995, Gianni began producing Blonde perfume, which he dedicated to his sister. He gave her the right to distribute Versus, which later became the most popular Versace line.
Donatella has two children - daughter Allegra and son Daniel. In addition, she has two nephews - the children of her older brother Francesca and Antonio. Gianni had several houses in various countries Donatella doesn’t live in one place all the time, she changes cities all the time. According to Gianni's will, most of the company's shares passed to Allegra. On her eighteenth birthday, Allegra received seven hundred million dollars from her uncle and houses in Italy and New York. Now she is considered the heiress of the company.
A year after Gianni’s death, the collection of the Versace Fashion House was shown, the design was entirely developed by Donatella. Trying not to go beyond the style created by her brother, Donatella made the clothes more comfortable and feminine, but at the same time retained the luxury and eroticism characteristic of his models.
This collection was met rather coldly by critics, but Donatella continued her work and at the moment she is considered a fashion designer recognized throughout the world.
In addition, she is involved in other business sectors. The Versace family owns several luxury hotels in the UAE and Australia. Sometimes Donatella appears in small roles in films dedicated to fashion.
On December 7, 2005, the Woman of the Year Award ceremony took place in Leipzig, at which Donatella Versace received the award in the Designer of the Year section.
In 2008, Donatella wanted to become a pastry chef and released chocolates Haute Couture.
In 2008, Donatella was awarded the title of “World Fashion Superstar”.
Perfume
The founder of the brand was Gianni Versace back in the early 90s. brought everyday life to the catwalk denim clothes with corresponding aromas. This happened for the first time in the history of fashion. The perfume “denim” line from Versace includes eight fragrances. Each individual fragrance has a bottle that matches it in color.
After Gianni's death in 1997, his sister Donatella took over the company and continued to develop the perfume line. The newest women's fragrances from Versace feature fresh shades of the most delicate floral bouquets. In 2006, the Bright Crystal perfume was created, which is suitable for elegant women.
In 2008, perfume for men “Versace Pour Homme” was released, which Donatella dedicated to Gianni. This fragrance is well suited for temperamental, self-confident men.
All Versace perfumes are distinguished by a combination of modern and classic trends. We can talk about this perfume for a very long time. It doesn't matter what perfume you use, it will suit you equally well. A wonderful perfume from Versace energizes you. Here are some descriptions of the brand's scents:
Versace Versens are created for temperamental women. Its main notes are green mandarin, narcissus, jasmine, bergamot, prickly pear, cardamom, sandalwood, olive, musk and cedar.
Versace New is a truly luxurious scent. Their owner will be able to charm any man she meets. The main notes are blackcurrant and lilac flowers, jasmine, orchid, vetiver, lily, cashmere wood, musk, cedar and lotus.
Perfume and eau de toilette for men, Versace Eau Fraiche is in a bright blue bottle. This is a lightweight version of Versace Man. Designed for cheerful optimists.
Versace Bright Crystal perfume has been created for elegant women, with a refined, expressive aroma. In the collection of the Versace fashion house, this woody-floral fragrance is a real jewel.
Versace Crystal Noir is quite sophisticated feminine scent. It can even be considered ideal, it is created for mysterious women, brilliant, self-confident women. The aroma has notes of gardenia and amber. At the top of the rectangular bottle is a cap made in the shape of a black diamond.
The Versace Woman fragrance for women has fruity and floral notes. The aroma of lotus flowers gives the perfume a special uniqueness. The notes of this fragrance are plum, woody Lebanese cedar, raspberry, amber and musk.
Versace Dreamer men's fragrance is made for real men. It has notes of tobacco and is intended for strong and persistent men.
And the Baby Rose Jeans fragrance is made specifically for young girls. Fresh floral notes include sandalwood, mandarin, vanilla and violet.
Accessories and more
Bags
The popular fashion house Versace is still famous for its exquisite collections of accessories. Versace bags always delight women.
The Versace fashion house began producing bags more than 30 years ago. They instantly won the favor of the most picky fashionistas. Bags were made in black and white colors and decorated with gold fittings. In addition, they featured the company logo - the head of a jellyfish. Such a bag could be taken both to a business meeting and to a special ceremony.
The collection of Versace bags includes items made from multi-colored leather and suede. unusual flowers. The bags are decorated with large stones, beautiful metal decorations, etc. There are small handbags made of crocodile skin.
Jeans Couture youth bags look great - lacquered, bright, bags with intertwined leather stripes, etc. Their main colors are black, blue and gray.
Versace bags are good for everyday use. They are practical, lightweight, and chic at the same time. Every woman has the opportunity to find among this variety of shapes and colors a bag that suits her, which will make everyone look behind her with envy.
Dishes
Rosenthal porcelain began to be produced 120 years ago. Quite quickly, these products took a leading place in the tableware market. IN best houses world you can find dishes and accessories trade brand Rosenthal. Since 1992, glass and porcelain products from the Versace brand studio have been added to the list of manufactured products. We are engaged in the development of this product best designers Rosenthal together with Donatella Versace. These manufacturers produce the following products - porcelain and cutlery.
Tile
Versace Venere ceramic tiles were shown for the first time at the MOSBUILD 2011 exhibition. She made a huge impression on all visitors to the exhibition.
This is not surprising, since Versace Venere tiles are real luxury. Ceramic tiles include beautiful decors that help create a harmonious look. For example, Versace's jellyfish, against a background of gold foil, is the embodiment of sophistication.
By purchasing Versace Venere tiles for floors, people get the kind of interior that any connoisseur of the classics dreams of. Floors lined with such tiles will be an object of pride.
Photos of dresses collection
Years of life December 2, 1946 (Reggio Calabria, Italy) - July 15, 1997 (Miami Beach, Florida, USA) Education Practical: from an early age he worked in an atelier at the Francesca Versace Elle clothing store, which belonged to his mother. Achievements Created a fashion empire and one of the most recognizable symbols of the luxury fashion segment - the logo in the form of the head of the Gorgon Medusa. The brand produces clothing, shoes and accessories, as well as perfumes and even interior and design objects.
On January 17, a new season of “American Crime Story” starts around the world (and a day later in Russia), which this time tells the story of the death of Italian fashion designer Gianni Versace, who was killed 20 years ago on the threshold of his home by the psychopath Andrew Cunanan. The tragedy caused a real shock in society. Of course: one of those who created the fashion of the 1990s died. He himself often said that he built his own company in the image of a family - a business model from the Italian Renaissance: “You can trust them. You can fight with them and still be loved.” Versace was also loved outside the family - the designer received recognition in completely different circles of the fashionable layer cake: he was respected by professionals, fashionistas, and intellectuals - each for his own. The former for their commercial acumen, the latter for always pleasing, the latter for their courage.
Today exhibitions, music, books and films are dedicated to him. The Assassination of Gianni Versace: American Crime Story was not endorsed by the brand (read: family), but that only adds to its resonance. In honor of the premiere, we recalled some of the designer’s achievements that most strongly influenced the development of fashion and culture.
Made explicit sexuality popular
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In an interview, Versace recklessly said that he makes “clothes for escort girls.” Later, he was reminded of this phrase more than once, but the fact is undeniable - the fashion designer did everything to ensure that sexuality on the verge of vulgarity came into fashion for many years. Anatomical slits on dresses, thin-heeled shoes, tight-fitting dresses and trousers - all this has become a set of brand clichés.
Eloquent proof of how popular his slip dresses were, revealing most of the body, was captured in the film “Showgirls”: it was the Versace dress that the young dancer Naomi dreamed of buying (and did buy) with her first serious fee.
Created the symbol of Russia in the 1990s - a crimson jacket
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Versace's influence on the style of the Russian nouveau riche of the early 1990s is a popular legend, the veracity of which, however, is difficult to confirm today. It is believed that around this time, crimson jackets appeared in the brand's men's line, launched in 1979. The design was loved by the most successful businessmen new Russia and it was these that they brought as souvenirs from Europe. Well, Chinese fashion workers created more accessible versions for those who were still at the beginning of their careers.
There is also another version, a linguistic one: about the slang “raspberry” and how well the color of jackets fit into the set of rules of the Russian mafia. One can only guess what happened in reality.
Linked fashion and pop music
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The first to suggest wearing leggings instead of trousers
Today it’s hard to believe, but before Versace, no one thought of suggesting that women wear leggings instead of trousers. The designer not only suggested this, but managed to make the “leggings + stilettos” combination trendy for many years to come.
Initially element men's wardrobe he decorated with the prints for which he was famous: leopard skin, gold chains, Gorgon Medusa, works based on Warhol - leggings were covered with patterns so bright that fashion editors did not hesitate to call them kitsch. But the public simply adored them.
Began the era of top models
As if sensing, or rather contributing to the onset of the era of overconsumption, Gianni Versace managed to reshape even the models, adding the prefix “super” to them. He invited photographers behind the scenes of shows, gave interviews to journalists, standing in the frame with his favorite models, came out to the public after the show hugging fashion models and, it seems, did everything to make these girls become celebrities.
Largely thanks to him, Linda Evangelista could afford to “not get out of bed for less than 10 thousand dollars” and it was thanks to him that a whole caste of top models of the 1990s appeared, five of which were Naomi Campbell, Claudia Schiffer, Helena Christensen, Carla Bruni and Cindy Crawford took part in the spring-summer 2018 show, which Donatella dedicated to the 20th anniversary of the death of her brother.
We are all very familiar with this famous Italian brand, most have outfits, accessories or perfumes from this brand. But not all of us know the history of the Versace brand and its development. It is for this reason that we decided to take you closer to the history of one of the most famous fashion houses in the world.
The story of one young man.
Gianni Versace is one of the most famous Italian companies that produces a line of fashionable women's and men's clothing and other luxury goods, which include: luxury cosmetics and perfumes, accessories, jewelry, watches and interior items, namely ceramic tiles and bathroom accessories, dishes. The company dates back to the 70s of the 20th century. The founder of the brand was fashion designer Gianni Versace, and now his sister Donatella Versace takes the place of the head. The company's logo is the head of the Rondanini jellyfish. This logo is present on absolutely all items released under the auspices of this brand.
The history of the brand, first of all, began on December 2, 1946, when a son was born into the family of professional dressmaker Francesca Versace, whom she named Gianni. Together with his mother, the boy spent most of his time in the sewing workshop, where his mother worked. Perhaps this moment in the life of the future fashion designer served as the main impetus for a future career in the fashion field. At the age of eighteen, Gianni goes to work in the same workshop. It was there that he developed his first clothing line, fashionable at that time, in which he was very successfully able to combine all the trends fashion features of that time and a vision of good taste and style. At that time, the young man was able to invest all his talent into his favorite business. By the way, Gianni’s working visits to England, France and Belgium played a huge role in studying the main fashion trends of those times. Over six years of working with his mother in the workshop, the guy became very attached to this business. Plus, his mother’s reverent attitude towards her favorite work made Gianni fall in love with this craft.
There were two more children in Gianni's family, his sister Donatella and brother Sancho. That is why the mother did not single out any of the children, paying equal attention to all of them. That is why the future fashion designer set himself the goal of earning special attention from the mother's side.
Thanks to working with his mother, he learned how to drape fabric very professionally. Only his mother could do it so successfully. This is why Gianni himself will later declare that it was only in spite of his mother that he learned not only to see, but also to feel how the fabric itself lays down.
The story began to develop one fine day, when Versace himself could not even suspect it. A wealthy Italian businessman called the studio where he worked, who accidentally learned about the talented young man and decided to offer him cooperation. Thanks to this businessman and talent, Johnny Versace became known to the whole world.
When the guy turns twenty-seven years old, he has already worked closely with famous fashion houses, one of which was the fashion house James Callaghan. It was this cooperation that became the foundation for the development of Gianni’s Milanese career. The solo career of the talented fashion designer did not take long to happen, and already in 1978 he opened his personal company, which he called the Gianni Versace fashion house. Under the same name he creates a new collection of clothes. Together with Johnny, his sister and brother start working in his new company. In the same year, he opens his first clothing boutique, Gianni Versace, where he presents his collection of women's and men's clothing from the Versace brand. This very moment became the main point of the beginning of the brand’s history.
Versace style.
First collection women's clothing the fashion designer expressed all the sexuality and frankness female image. It included unusual short skirts, noticeable cleavage and bare backs. Special romantic and sensual corsets have gained enormous popularity. Such clothes have found a huge number of fans and admirers. After all, it is distinguished by its uniqueness, beauty and style.
Later, the manner in which Versace demonstrated his collections provided him with new popularity and fame each time. Each show resembled a unique show, the main guests of which were famous actors, musicians, photographers and models.
Not just clothes.
If a person is talented, then this is felt in everything he undertakes. This is precisely why Versace produced not only clothes for men and women, but also began producing branded watches, accessories, bags, jewelry, and perfumes. He was never afraid to experiment, which is why all his endeavors received a worthy reward in the form of success and fame. Today the Versace brand plus everything produces writing instruments, furniture. The brand also owns a luxury hotel.
Afterword.
The life of the brilliant fashion designer was cut short on July 15, 1997. He was tragically killed right on the threshold of his own villa; the exact motive for the murder was never revealed. The killer himself committed suicide immediately after the crime. But the Versace story did not end there. After the death of Gianni Versace, his sister Donnatella took over the reins of the Versace fashion house. It is she who continues to this day the work started by her brother and is a legislator modern fashion and style. The entire line of clothing that this brand produces today is based on the concept invented by the “father of fashion” and this is all thanks to Donatella Versace, who helps this brand to be one of the most recognized in all corners of the planet. Today, the Versace fashion house is boldly synonymous with such concepts as style, fashion and shopping.
